Dan Monheit's 2019 Mumbrella 360 presentation

1. ACCORDING TO MY THERAPIST
HOW BRANDS
CAN WIN
@DANMONHEITDAN MONHEIT

5. CREATING AN OUTSTANDING,
END TO END EXPERIENCE
IS A WASTE OF TIME
01
LESSON

6. WE WANT MEMORIES

7. DANIEL KAHNEMAN

8. PEAK END
RULE
10
08
06
04
02
00
Start End

9. 9—ERS
ALTER & HERSHFIELD IN 2014

10. 25
20
15
10
5
0
45 46 47 48 49 50 51 52 53 54
Numberoffirst-timemarathoners
per500runners
Age
If you’re a runner, ends matter

12. FOR THE MORNING AFTER

13. FIND YOUR LOLLYBAG

14. TAKE AWAY OPTIONS
02
LESSON

15. 2k 20k 2m

17. RULES RULES RULES

19. IYENGAR & LEPPER
2000

20. 6 OPTIONS
40%STOPPED
30%BOUGHT

21. 6 OPTIONS
40%STOPPED
30%BOUGHT
24 OPTIONS
60%STOPPED
3%BOUGHT

22. CHOICE
PARADOX

23. Power Macintosh 7215
1996
Power Macintosh 8515
Performa 6290CD
Performa 6310CD
Apple Network Server 500
Apple Network
Server 700/150
Power Macintosh 5400
Color StyleWriter 1500
Color StyleWriter 2500
Workgroup Server 7250
Workgroup
Server 8550
Performa 5260 / 5300
Performa 5400 Power Macintosh 7600
Power Macintosh
5260
Performa 5260CD,
5270CD
Power Macintosh
7200/120 PC Compatible
Power Macintosh 8200
Performa 5400CD,
5410CD, 5420CD
Performa 6320CD
LaserWriter 12/640PS
Performa 6260CD
Power Macintosh 6300
Performa 5400/160,
5400/180 (DE)
Performa 6400/180,
6400/200, 6400/200 VEE
Power Macintosh 6400
Color LaserWriter
12/660 PS Apple Network
Server 700/200
Performa 6300CD
Performa 6360
Performa 6400
Performa 5280
Performa 6410, 6420
Performa 5430, 5440
Power Macintosh 4400
PowerBook 1400

24. 1999
DESKTOP
CONSUMER
PORTABLE
PROFESSIONAL

25. TAKE AWAY
SOME JAMS

26. IGNORE THE FUTURE
03
LESSON

27. SMALLER AND SOONER

28. ON A SCALE OF 1 TO 10, WITH 1 BEING NOT AT ALL
SATISFIED AND 10 BEING COMPLETELY SATISFIED,
HOW SATISFIED ARE YOU WITH LIFE AS A WHOLE?

29. 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2013 2014

30. 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2013 2014
7.7
7.6
7.5
7.4
7.3
7.2
7.67
7.39

31. TEMPORAL
DISCOUNTING

33. LARGER AND LATER

37. MINT
ADD A LITTLE
JAMS
TAKE AWAY SOME
LOLLYBAG
FIND YOUR

38. BRANDS,
BUILT ON
BEHAVIOUR

39. FOR MORE ABOUT HOW YOUR BRAND CAN WIN,
OR TO BOOK A (FREE) BEHAVIOURAL WORKSHOP
dan@hardhat.com.au