3. Wonder
• Title – bold, clear, leaves wide open space
• Taglines
• Colour Scheme – Iconic, Brand continuity
• Production company
• Actors names – star vehicle/appeal
• Release date
• Mise-en-scene choices
• Production Blurb
• Brand Continuity
• Digital/social media elements for further info
5. Empire
Opening:
• Star rating
• Plot overview summary of cast/director/etc.
• Broadcaster/platforms
• Certification
1st para:
• Listing of story elements
• Journalist recounting of on set
6. Conventions
• Continuity with poster
• Images promoting films events
• Stills
• Colloquial tone, conversing with aud
• Direct speech
• Columned info
• Directors/actors insight
• Pull quotes
• Side bars
• ‘stories
• Promo tone and persuasive feat.
• Direct address
• Positive critique
Brand continuity