3. 01 DISCOVER
In the discover phase, the aim is to gather as many knowledge as possible on the
problem at hand and the people’s life context surrounding the problem.
4. 01 DISCOVER
In the discover phase, the aim is to gather as many knowledge as possible on the
problem at hand and the people’s life context surrounding the problem.
Ethnography
Focus Group
Interview
Stakeholder Interview
Surveys
Requirement Workshop
(De)briefing
Competitive Analysis
Design Research
Design Matrix
METHOD
5. 02 DEFINE
A process where we try to make sense of all the information we gathered in the
discover phase. In the define process, we aim at defining and interpreting key insights
and problems.
6. 02 DEFINE
A process where we try to make sense of all the information we gathered in the
discover phase. In the define process, we aim at defining and interpreting key insights
and problems.
Persona
User Stories
User Flow / Scenario
Journey Maps
Content Strategy
Content Audit
Hierarchy Task Analysis
METHOD
7. 03 DESIGN
A process where we translate insights into ideas and
concepts that are both novel and relevant to people’s lives.
8. Sitemap
Wireframe
03 DESIGN
A process where we translate insights into ideas and
concepts that are both novel and relevant to people’s lives.
Flowcharts & Page Layout
Sketching
Mock Ups
Style Guide
Branding & Graphic Design
METHOD
10. 04 DEVELOP
A process to bring the concepts forward into implementation.
Prototyping
Micro Interaction
Signature Interaction
Visual Design
CSS Coding
UI Prototyping
METHOD
11. Something that looks great but is difficult to use is exemplary of great UI and poor UX.
While something very usable that looks terrible is exemplary of great UX and poor UI
