2. The clearer you are about your target audience, the more convincing your mode of address will be.

3. Direct-Straight to the audience (inclusive)

4. Indirect- Generic (exclusive)

6. Rhetorical questionsImperative language137287071755Celeb ‘icon’ <br />Command<br />Number 4 rather than the word - colloquialRelevant to age group yet shocking for age group. ‘Real life’<br /> <br />Radio<br />5109210575310510921012700How they talk to you via the radio including the tone of their voice, language and their formality. The difference between radio 1 and radio 2 shows a difference in audience through chatty language vs. formal language, and a huge difference in how they tackle current popular social events. Then going on to the difference between national and local stations, in story and the relationship between the audience and participation. <br />Television<br />The style of delivery used by presenters/ interviewers which is a key factor in establishing the mood and tone of a programme, making it friendly and fun, but specific to the target audience. For example the difference between a BBC1 Friday night chat show http://www.youtube.com/watch?v=NN-F61fQ6jg and BBC news interview <br />