Mode of address
•Download as DOCX, PDF•
0 likes•259 views
This document discusses different modes of address used in media to target specific audiences. It describes direct and indirect modes of address and informal and formal registers. It provides examples of how magazines, radio stations, and television programs establish connections with their audiences through language, tone of voice, and style of presentation tailored to the intended demographic. Radio 1 uses more chatty language than Radio 2, and local radio discusses current social events differently than national stations. Television shows also vary presentation styles between light entertainment programs and serious news interviews.
Report
Share
Report
Share
![Mode of address – fact sheet<br />,[object Object]](https://image.slidesharecdn.com/modeofaddress-110308060313-phpapp01/85/Mode-of-address-1-320.jpg)
Recommended
Significance of audience research
Through audience research on a documentary, magazine, and radio advert, the author found that the documentary's title sequence and music engaged viewers, but the magazine's article was of inconsistent quality and length. Research also showed the radio advert had an effective pace but its roleplaying aspect became repetitive before the main point. Overall, the research provided valuable feedback on elements that succeeded and needed improvement for the target audiences of each project.
Media packs we love pop
Our media packs aim to reach a wide audience of teenagers and young adults. The magazines contain topics of interest to that demographic such as celebrity gossip, fashion, and entertainment news. They are published monthly to provide regular updates on trends and events.
Did i attract my audience?
The author evaluates whether they successfully attracted and addressed their target audience in a news bulletin. They focused the content and delivery to be suitable for a school and college audience by using a fast pace and concise delivery. The stories also appealed to a wider audience by discussing issues like homelessness during a recession. The mostly formal but slightly informal tone of address was clear, precise and appropriate for the target audience. The only improvement would be replacing the sports story, which few connected with. A comparison is made to Oldham Community Radio, finding the author's bulletin had a similar formal tone but was more informal to suit a younger audience, while OCR's news comes from Sky and is aimed nationally rather than focusing on local stories and
Advertisement for radio plays
This document discusses how radio plays are advertised. It notes that traditionally they have been advertised between slots on radio stations but now also utilize newspapers, magazines, and the internet. Radio plays are produced to suit the demographic most likely to listen. While technology has advanced, 95% of people still listen to radio weekly. The document provides two examples of newspaper advertisements for radio plays, noting design elements like bold headers, colors, and limited text used to attract readers. It closes by mentioning the panic caused by Orson Welles' War of the Worlds broadcast, demonstrating radio's powerful effect on listeners.
Mode of address powerpoint
Magazines use colloquial language to address audiences, while radio stations vary in formality from very informal at Radio 1 to more personal at Radio 2. Television channels also differ in how they address audiences based on ideology and target audience, with interviews of the same person varying in language and topics between youth-oriented and family-oriented morning shows.
Mode of address
This document discusses the language and mode of address used in media texts and how it provides clues about the intended audience. It identifies four modes of address: informal, formal, direct, and indirect. Informal modes use slang and personal pronouns to engage audiences, while formal modes employ complex vocabulary to appeal to sophisticated readers. Direct modes have subjects communicating straight to the audience to make them feel involved, while indirect modes do not feature characters addressing the viewer/reader. The language and mode of address used aims to attract particular target audiences.
Representation
This document discusses representation and how it constructs meaning through signs and images. It explains semiotics, how signs are composed of a signifier and signified, and how representation works to present meaning. It analyzes Laura Mulvey's theory of the male gaze in film and how women are typically represented as objects for the male viewer. It also discusses criticisms of this view and how representation of gender and other groups can be analyzed critically.
Media studies gcse representation
The document discusses representation in media and how the media constructs meanings about people, events, and ideas through representation rather than objectively portraying reality. It defines representation as depicting or describing something to call it up in the viewer's mind. The media relies on audiences understanding and accepting its representations. As media students, it is important to question who and what is represented and how, identify lack of representation, and deconstruct technical and cultural codes used to represent things to audiences.
Recommended
Significance of audience research
Through audience research on a documentary, magazine, and radio advert, the author found that the documentary's title sequence and music engaged viewers, but the magazine's article was of inconsistent quality and length. Research also showed the radio advert had an effective pace but its roleplaying aspect became repetitive before the main point. Overall, the research provided valuable feedback on elements that succeeded and needed improvement for the target audiences of each project.
Media packs we love pop
Our media packs aim to reach a wide audience of teenagers and young adults. The magazines contain topics of interest to that demographic such as celebrity gossip, fashion, and entertainment news. They are published monthly to provide regular updates on trends and events.
Did i attract my audience?
The author evaluates whether they successfully attracted and addressed their target audience in a news bulletin. They focused the content and delivery to be suitable for a school and college audience by using a fast pace and concise delivery. The stories also appealed to a wider audience by discussing issues like homelessness during a recession. The mostly formal but slightly informal tone of address was clear, precise and appropriate for the target audience. The only improvement would be replacing the sports story, which few connected with. A comparison is made to Oldham Community Radio, finding the author's bulletin had a similar formal tone but was more informal to suit a younger audience, while OCR's news comes from Sky and is aimed nationally rather than focusing on local stories and
Advertisement for radio plays
This document discusses how radio plays are advertised. It notes that traditionally they have been advertised between slots on radio stations but now also utilize newspapers, magazines, and the internet. Radio plays are produced to suit the demographic most likely to listen. While technology has advanced, 95% of people still listen to radio weekly. The document provides two examples of newspaper advertisements for radio plays, noting design elements like bold headers, colors, and limited text used to attract readers. It closes by mentioning the panic caused by Orson Welles' War of the Worlds broadcast, demonstrating radio's powerful effect on listeners.
Mode of address powerpoint
Magazines use colloquial language to address audiences, while radio stations vary in formality from very informal at Radio 1 to more personal at Radio 2. Television channels also differ in how they address audiences based on ideology and target audience, with interviews of the same person varying in language and topics between youth-oriented and family-oriented morning shows.
Mode of address
This document discusses the language and mode of address used in media texts and how it provides clues about the intended audience. It identifies four modes of address: informal, formal, direct, and indirect. Informal modes use slang and personal pronouns to engage audiences, while formal modes employ complex vocabulary to appeal to sophisticated readers. Direct modes have subjects communicating straight to the audience to make them feel involved, while indirect modes do not feature characters addressing the viewer/reader. The language and mode of address used aims to attract particular target audiences.
Representation
This document discusses representation and how it constructs meaning through signs and images. It explains semiotics, how signs are composed of a signifier and signified, and how representation works to present meaning. It analyzes Laura Mulvey's theory of the male gaze in film and how women are typically represented as objects for the male viewer. It also discusses criticisms of this view and how representation of gender and other groups can be analyzed critically.
Media studies gcse representation
The document discusses representation in media and how the media constructs meanings about people, events, and ideas through representation rather than objectively portraying reality. It defines representation as depicting or describing something to call it up in the viewer's mind. The media relies on audiences understanding and accepting its representations. As media students, it is important to question who and what is represented and how, identify lack of representation, and deconstruct technical and cultural codes used to represent things to audiences.
How might you use information from an audience analysis questionnair.pdf
How might you use information from an audience analysis questionnaire to develop a speech
suited for your target audience? What things should you take into consideration when trying to
target a specific audience? Give examples.
Solution
Key features
figuring out your viewers their general age, gender, schooling level, religion, language, tradition,
and team membership is the single principal side of developing your speech.
Inspecting your viewers will aid you observe information that you can use to construct long-
established floor between you and the members of your audience.
A key attribute in public talking instances is the unequal distribution of talking time between the
speaker and the viewers. Because of this the speaker talks extra and the audience listens,
normally with out asking questions or responding with any feedback.
Keyword phrases
viewers: one or more folks inside listening to variety of some message; for example, a bunch of
folks being attentive to a efficiency or speech; the group attending a stage performance.
Viewers analysis: A study of the pertinent factors defining the makeup and characteristics of an
viewers.
Viewers-founded: tailored to an audience. When making ready a message, the speaker analyzes
the audience with a purpose to adapt the content and language utilization to the extent of the
listeners.
Advantages of understanding Audiences
when you are talking, you want listeners to have an understanding of and respond favorably to
what you\'re saying. An viewers is one or more individuals who come collectively to hearken to
the speaker. Audience participants is also face to face with the speaker or they could also be
related with the aid of conversation science akin to computer systems or different media. The
viewers could also be small and private or it could be tremendous and public. A key
characteristic of public speakme occasions is the unequal distribution of speakme time between
speaker and audience. As an instance, the speaker usually talks extra while the viewers listens,
ordinarily without asking questions or responding with any feedback. In some occasions, the
viewers may ask questions or reply overtly by using clapping or making comments.
Audience-headquartered technique to speaking
for the reason that there is normally restricted communication between the speaker and the
viewers, there is confined possibility to go back to explain your which means both in the course
of the speech or in a while. When planning a speech, it\'s primary to grasp about the viewers and
to adapt the message to the viewers. You need to prepare an viewers-centered speech, a speech
with a center of attention on the viewers.
In public speakme, you might be speaking to and for your audience; consequently, working out
the audience is a most important a part of the speech-making system. In audience-centered
talking, getting to know your target audience is without doubt one of the main tasks that you
face. You need to study in regards to.
Q2
The document discusses the effectiveness of combining a documentary project with ancillary texts, including a radio advertisement and double page magazine spread (DPS). Key points:
1) The radio ad and DPS were created to promote and advertise the documentary, airing on BBC3. Familiar elements like colors, images and interview clips were used to clearly link the products.
2) Sound bites and music from the documentary were included in the radio ad to give listeners a sense of the documentary's content and generate interest.
3) The DPS featured the documentary title, social media app letters, images and expert quotes to reference the documentary and attract the target 16-24 audience.
4) While some
Eval q 5 new
Our radio news bulletin targeted residents of the middle-class area of Maida Vale in London. We attracted our audience through the use of sound effects, colorful language appropriate for our educated target demographic, an upbeat jingle, an inviting and relatable presenter, news relevant to the local area, varied vox-pops from residents of different ages, and outside broadcasts away from the studio. The combination of these techniques was intended to keep listeners engaged with the news content.
You're hired!
The document outlines a youth magazine/comic pitching competition hosted by Channel 4 and The Media Trust. Teens will develop ideas for a new weekly youth publication over 6 weeks, receiving guidance from mentors. They will research target audiences, develop characters and branding, and create sample content. In the final session, teams will present their ideas to a celebrity panel led by Andy Duncan of Channel 4. The winning teams will receive recognition. Teens are advised to clearly define their publication's big idea, audience, and plan to engage and entertain readers to impress the expert judges.
My seven questions
Fatima Hussein submitted a media studies assignment on constructing a radio news product. The document discusses conventions used in real media that were developed or challenged in the news product. It also addresses how the product represented social groups and what type of media institution might distribute it. Fatima explains how technology like different software and portable devices were used to attract the target audience of 16-23 year olds.
How effective is the combination of your main product and ancillary texts
The document discusses how the main documentary product and two ancillary texts (a magazine article and radio trailer) were designed to be consistent and reinforce each other. Specifically:
- The products target teenagers and young adults considering or with body modifications.
- Elements like images, colors and fonts were replicated across all three products to create a cohesive style.
- The magazine article advertises the documentary by featuring real people interviewed in it and including audio snippets from it.
- The radio trailer also uses audio snippets to intrigue listeners and encourage them to watch the documentary.
- An upbeat soundtrack was used in both the documentary and radio trailer to further link the pieces together.
My seven questions
Our media studies preliminary task involved practicing skills for our main radio newscast project. We used various software like Audacity and GarageBand to edit audio clips and add music. This allowed us to become proficient in using the tools before our real production. We also experimented with different microphones and recording equipment to determine what would best suit our needs. Creating a sample newscast and website gave us experience in developing the format and content for our final media product.
Characteristics of tv
The document discusses various formats of television news stories. It describes package stories as prerecorded pieces that include video, sound bytes, voiceovers and a reporter PTC to introduce and summarize the story. VOSOT features an anchor speaking over videotape of someone talking. Anchor + byte has the anchor reading a story without visuals followed by a sound byte.
Question 2
The documentary focused on body modification among young people and how it affects their lives and employment prospects. To promote it, the creator made a radio trailer and magazine article. The radio trailer effectively combined with the documentary by using audio clips and soundtrack from the documentary to intrigue listeners and create brand identity. However, the magazine article published in Radio Times did not strongly appeal to or target the intended young audience of the documentary. The radio trailer was most effective at promotion as it clearly linked to the documentary through shared audio elements and targeted the intended demographic through its placement on Kerrang! Radio.
Question 5
The target audience of the magazine is addressed through color scheme, imagery, and language. The yellow and purple color scheme relates to the electronic dance music genre. The hoodie-wearing model on the cover addresses stereotypes and inspires readers. The masthead "Pyro-lite" uses a conjunction of words related to the genre to attract readers. The low price, freebies, articles on trends, and exclusive content aim to give readers a feeling of insider knowledge and value for their money.
Connect transmit regional seminar preston
This document summarizes a regional seminar about the successes of connect:transmit, a program that used community radio to develop young people's speaking and listening skills. The seminar aimed to share the outcomes of connect:transmit and start a conversation about how community radio stations and educational organizations can benefit from working together. Over 200 community radio stations in the UK are required to deliver "social gain" and give voice to local communities. Connect:transmit worked with four community radio stations and found that 90% of participants improved speaking and listening skills, especially in confidence and adapting speech for different audiences. The results suggest the program was most effective for disadvantaged youth. It also strengthened relationships between radio stations and youth organizations.
Target audience report
Our target audience is younger people who are more exposed to drugs at parties and clubs. The website was constructed with colors, fonts, and layouts appealing to younger demographics, and uses colloquial language to make the content more relatable. The presentation style is not overly direct to reassure viewers and build trust so the younger, more vulnerable audience will seek help or support the cause.
Music magazine analysis
The document provides guidance for students on analyzing music magazine designs, including learning outcomes, success criteria, and key skills. It discusses identifying conventions of music magazines and explaining how they effectively engage audiences. Success criteria are provided at different levels to assess students' analysis, use of media language, and identification of conventions. The document will help students write an analysis of a music magazine by identifying conventions and how they appeal to and engage the target audience.
Task 1 a help
This document provides guidance on classifying audiences for media products. It discusses several ways that audiences can be classified, including by standard occupation, lifestyle or psychographics, postcode or geodemographics, age, gender, and sexual orientation. For each classification, the document instructs the reader to research the topic, provide examples, and write a report explaining what each classification means. It emphasizes structuring the report in Microsoft Word and including illustrations and detailed examples.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Some key factors in analyzing audience reaction are engagement, expectations, prior knowledge, identification, and placement strategies used to target specific audiences. Different media measure audiences in various ways like ratings for TV and radio or sales and streams for music. Audience reception theories see audiences as active rather than passive, with theories around opinion leaders, uses and gratifications, and encoding/decoding of messages.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors of audience engagement such as identification, placement and reaction are analyzed to predict how the intended audience will respond to the media text. Marketing campaigns are then used to promote the media text and ensure it reaches the target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Group PowerPoint
The proposed lower school radio and TV advertisements would feature a Year 7 student from Ringwood School discussing their experiences. For the TV ad, the student would talk about the school's subjects, opportunities, and student support over footage showing a bright, sunny school environment. The radio ad would also include the student using more advanced vocabulary to discuss opportunities, portraying the school's focus on preparing students. Both ads aim to provide an authentic student perspective to appeal to parents and demonstrate the school's focus on learning, development and future success.
Evaluation 2
Kirstie Stone discusses the importance of creating ancillary products that are consistent with her main documentary product. She aims to use the same color scheme and quotes from the documentary in both a double page magazine spread and newspaper logo to clearly link them. The magazine spread will provide statistics about stop and searches by police and crime in media to support the factual nature of the documentary. Both ancillary products will engage audiences more by providing evidence for the documentary in ways that a radio spot could not. The products target different age groups to widely promote the documentary, which examines the effects of policing on young people.
More Related Content
Similar to Mode of address
How might you use information from an audience analysis questionnair.pdf
How might you use information from an audience analysis questionnaire to develop a speech
suited for your target audience? What things should you take into consideration when trying to
target a specific audience? Give examples.
Solution
Key features
figuring out your viewers their general age, gender, schooling level, religion, language, tradition,
and team membership is the single principal side of developing your speech.
Inspecting your viewers will aid you observe information that you can use to construct long-
established floor between you and the members of your audience.
A key attribute in public talking instances is the unequal distribution of talking time between the
speaker and the viewers. Because of this the speaker talks extra and the audience listens,
normally with out asking questions or responding with any feedback.
Keyword phrases
viewers: one or more folks inside listening to variety of some message; for example, a bunch of
folks being attentive to a efficiency or speech; the group attending a stage performance.
Viewers analysis: A study of the pertinent factors defining the makeup and characteristics of an
viewers.
Viewers-founded: tailored to an audience. When making ready a message, the speaker analyzes
the audience with a purpose to adapt the content and language utilization to the extent of the
listeners.
Advantages of understanding Audiences
when you are talking, you want listeners to have an understanding of and respond favorably to
what you\'re saying. An viewers is one or more individuals who come collectively to hearken to
the speaker. Audience participants is also face to face with the speaker or they could also be
related with the aid of conversation science akin to computer systems or different media. The
viewers could also be small and private or it could be tremendous and public. A key
characteristic of public speakme occasions is the unequal distribution of speakme time between
speaker and audience. As an instance, the speaker usually talks extra while the viewers listens,
ordinarily without asking questions or responding with any feedback. In some occasions, the
viewers may ask questions or reply overtly by using clapping or making comments.
Audience-headquartered technique to speaking
for the reason that there is normally restricted communication between the speaker and the
viewers, there is confined possibility to go back to explain your which means both in the course
of the speech or in a while. When planning a speech, it\'s primary to grasp about the viewers and
to adapt the message to the viewers. You need to prepare an viewers-centered speech, a speech
with a center of attention on the viewers.
In public speakme, you might be speaking to and for your audience; consequently, working out
the audience is a most important a part of the speech-making system. In audience-centered
talking, getting to know your target audience is without doubt one of the main tasks that you
face. You need to study in regards to.
Q2
The document discusses the effectiveness of combining a documentary project with ancillary texts, including a radio advertisement and double page magazine spread (DPS). Key points:
1) The radio ad and DPS were created to promote and advertise the documentary, airing on BBC3. Familiar elements like colors, images and interview clips were used to clearly link the products.
2) Sound bites and music from the documentary were included in the radio ad to give listeners a sense of the documentary's content and generate interest.
3) The DPS featured the documentary title, social media app letters, images and expert quotes to reference the documentary and attract the target 16-24 audience.
4) While some
Eval q 5 new
Our radio news bulletin targeted residents of the middle-class area of Maida Vale in London. We attracted our audience through the use of sound effects, colorful language appropriate for our educated target demographic, an upbeat jingle, an inviting and relatable presenter, news relevant to the local area, varied vox-pops from residents of different ages, and outside broadcasts away from the studio. The combination of these techniques was intended to keep listeners engaged with the news content.
You're hired!
The document outlines a youth magazine/comic pitching competition hosted by Channel 4 and The Media Trust. Teens will develop ideas for a new weekly youth publication over 6 weeks, receiving guidance from mentors. They will research target audiences, develop characters and branding, and create sample content. In the final session, teams will present their ideas to a celebrity panel led by Andy Duncan of Channel 4. The winning teams will receive recognition. Teens are advised to clearly define their publication's big idea, audience, and plan to engage and entertain readers to impress the expert judges.
My seven questions
Fatima Hussein submitted a media studies assignment on constructing a radio news product. The document discusses conventions used in real media that were developed or challenged in the news product. It also addresses how the product represented social groups and what type of media institution might distribute it. Fatima explains how technology like different software and portable devices were used to attract the target audience of 16-23 year olds.
How effective is the combination of your main product and ancillary texts
The document discusses how the main documentary product and two ancillary texts (a magazine article and radio trailer) were designed to be consistent and reinforce each other. Specifically:
- The products target teenagers and young adults considering or with body modifications.
- Elements like images, colors and fonts were replicated across all three products to create a cohesive style.
- The magazine article advertises the documentary by featuring real people interviewed in it and including audio snippets from it.
- The radio trailer also uses audio snippets to intrigue listeners and encourage them to watch the documentary.
- An upbeat soundtrack was used in both the documentary and radio trailer to further link the pieces together.
My seven questions
Our media studies preliminary task involved practicing skills for our main radio newscast project. We used various software like Audacity and GarageBand to edit audio clips and add music. This allowed us to become proficient in using the tools before our real production. We also experimented with different microphones and recording equipment to determine what would best suit our needs. Creating a sample newscast and website gave us experience in developing the format and content for our final media product.
Characteristics of tv
The document discusses various formats of television news stories. It describes package stories as prerecorded pieces that include video, sound bytes, voiceovers and a reporter PTC to introduce and summarize the story. VOSOT features an anchor speaking over videotape of someone talking. Anchor + byte has the anchor reading a story without visuals followed by a sound byte.
Question 2
The documentary focused on body modification among young people and how it affects their lives and employment prospects. To promote it, the creator made a radio trailer and magazine article. The radio trailer effectively combined with the documentary by using audio clips and soundtrack from the documentary to intrigue listeners and create brand identity. However, the magazine article published in Radio Times did not strongly appeal to or target the intended young audience of the documentary. The radio trailer was most effective at promotion as it clearly linked to the documentary through shared audio elements and targeted the intended demographic through its placement on Kerrang! Radio.
Question 5
The target audience of the magazine is addressed through color scheme, imagery, and language. The yellow and purple color scheme relates to the electronic dance music genre. The hoodie-wearing model on the cover addresses stereotypes and inspires readers. The masthead "Pyro-lite" uses a conjunction of words related to the genre to attract readers. The low price, freebies, articles on trends, and exclusive content aim to give readers a feeling of insider knowledge and value for their money.
Connect transmit regional seminar preston
This document summarizes a regional seminar about the successes of connect:transmit, a program that used community radio to develop young people's speaking and listening skills. The seminar aimed to share the outcomes of connect:transmit and start a conversation about how community radio stations and educational organizations can benefit from working together. Over 200 community radio stations in the UK are required to deliver "social gain" and give voice to local communities. Connect:transmit worked with four community radio stations and found that 90% of participants improved speaking and listening skills, especially in confidence and adapting speech for different audiences. The results suggest the program was most effective for disadvantaged youth. It also strengthened relationships between radio stations and youth organizations.
Target audience report
Our target audience is younger people who are more exposed to drugs at parties and clubs. The website was constructed with colors, fonts, and layouts appealing to younger demographics, and uses colloquial language to make the content more relatable. The presentation style is not overly direct to reassure viewers and build trust so the younger, more vulnerable audience will seek help or support the cause.
Music magazine analysis
The document provides guidance for students on analyzing music magazine designs, including learning outcomes, success criteria, and key skills. It discusses identifying conventions of music magazines and explaining how they effectively engage audiences. Success criteria are provided at different levels to assess students' analysis, use of media language, and identification of conventions. The document will help students write an analysis of a music magazine by identifying conventions and how they appeal to and engage the target audience.
Task 1 a help
This document provides guidance on classifying audiences for media products. It discusses several ways that audiences can be classified, including by standard occupation, lifestyle or psychographics, postcode or geodemographics, age, gender, and sexual orientation. For each classification, the document instructs the reader to research the topic, provide examples, and write a report explaining what each classification means. It emphasizes structuring the report in Microsoft Word and including illustrations and detailed examples.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Some key factors in analyzing audience reaction are engagement, expectations, prior knowledge, identification, and placement strategies used to target specific audiences. Different media measure audiences in various ways like ratings for TV and radio or sales and streams for music. Audience reception theories see audiences as active rather than passive, with theories around opinion leaders, uses and gratifications, and encoding/decoding of messages.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors of audience engagement such as identification, placement and reaction are analyzed to predict how the intended audience will respond to the media text. Marketing campaigns are then used to promote the media text and ensure it reaches the target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Group PowerPoint
The proposed lower school radio and TV advertisements would feature a Year 7 student from Ringwood School discussing their experiences. For the TV ad, the student would talk about the school's subjects, opportunities, and student support over footage showing a bright, sunny school environment. The radio ad would also include the student using more advanced vocabulary to discuss opportunities, portraying the school's focus on preparing students. Both ads aim to provide an authentic student perspective to appeal to parents and demonstrate the school's focus on learning, development and future success.
Evaluation 2
Kirstie Stone discusses the importance of creating ancillary products that are consistent with her main documentary product. She aims to use the same color scheme and quotes from the documentary in both a double page magazine spread and newspaper logo to clearly link them. The magazine spread will provide statistics about stop and searches by police and crime in media to support the factual nature of the documentary. Both ancillary products will engage audiences more by providing evidence for the documentary in ways that a radio spot could not. The products target different age groups to widely promote the documentary, which examines the effects of policing on young people.
Similar to Mode of address (20)
How might you use information from an audience analysis questionnair.pdf
How might you use information from an audience analysis questionnair.pdf
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
Recently uploaded
Bossa N’ Roll Records by Ismael Vazquez.
Bossa N Roll Records presentation by Izzy Vazquez for Music Retail and Distribution class at Full Sail University
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...Nguyen Thanh Tu Collection
https://app.box.com/s/qspvswamcohjtbvbbhjad04lg65waylfHow to Fix [Errno 98] address already in use
This slide will represent the cause of the error “[Errno 98] address already in use” and the troubleshooting steps to resolve this error in Odoo.
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
Practical manual for National Examination Council, Nigeria.
Contains guides on answering questions on the specimens provided
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER JEE PYQ
NIPER JEE QUESTIONS
MOST FREQUENTLY ASK QUESTIONS
NIPER MEMORY BASED QUWSTIONS
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...Nguyen Thanh Tu Collection
https://app.box.com/s/nrwz52lilmrw6m5kqeqn83q6vbdp8yzpBPSC-105 important questions for june term end exam
BPSC-105 important questions for june term end exam
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
Recently uploaded (20)
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BPSC-105 important questions for june term end exam
BPSC-105 important questions for june term end exam
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
Mode of address
- 2. The clearer you are about your target audience, the more convincing your mode of address will be.
- 3. Direct-Straight to the audience (inclusive)
- 6. Rhetorical questionsImperative language137287071755Celeb ‘icon’ <br />Command<br />Number 4 rather than the word - colloquialRelevant to age group yet shocking for age group. ‘Real life’<br /> <br />Radio<br />5109210575310510921012700How they talk to you via the radio including the tone of their voice, language and their formality. The difference between radio 1 and radio 2 shows a difference in audience through chatty language vs. formal language, and a huge difference in how they tackle current popular social events. Then going on to the difference between national and local stations, in story and the relationship between the audience and participation. <br />Television<br />The style of delivery used by presenters/ interviewers which is a key factor in establishing the mood and tone of a programme, making it friendly and fun, but specific to the target audience. For example the difference between a BBC1 Friday night chat show http://www.youtube.com/watch?v=NN-F61fQ6jg and BBC news interview <br />