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Mode of Address
‘The ways in which media products address their audience’
Magazines – use of colloquial language
Radio – tone of voice, language and formality Radio 1:  very informal, and young, done through song, and musical connotations. http://www.youtube.com/watch?v=NZvG7r1jY44&feature=related Radio 2: much more speech, and more personal to the listeners http://www.youtube.com/watch?v=r4RxUNYqXbY&feature=related
Television – style of delivery – establishing the mood.  The difference of the channels ideology and audience means one persons interview can be completely different to the next channel, with different language and topics of interest. E.G – Cheryl Cole; T4  – young audience for a weekend show http://www.youtube.com/watch?v=j4375mPZ2D0 GMTV – daily morning programme, range of audiences – family. http://www.youtube.com/watch?v=WOt8yH4xX60

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Mode of address powerpoint

  • 2. ‘The ways in which media products address their audience’
  • 3. Magazines – use of colloquial language
  • 4. Radio – tone of voice, language and formality Radio 1: very informal, and young, done through song, and musical connotations. http://www.youtube.com/watch?v=NZvG7r1jY44&feature=related Radio 2: much more speech, and more personal to the listeners http://www.youtube.com/watch?v=r4RxUNYqXbY&feature=related
  • 5. Television – style of delivery – establishing the mood. The difference of the channels ideology and audience means one persons interview can be completely different to the next channel, with different language and topics of interest. E.G – Cheryl Cole; T4 – young audience for a weekend show http://www.youtube.com/watch?v=j4375mPZ2D0 GMTV – daily morning programme, range of audiences – family. http://www.youtube.com/watch?v=WOt8yH4xX60