The top behavioral email campaigns every e-commerce business should be running.

1. Welcome to …
November 4-5, 2017 | Chicago, IL
Presented by:

2. BETTER EMAIL FOR E-COMMERCE
Dana Scott

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Hi, I’m Dana …
• Founder & CEO Dogs Naturally Magazine
• Started DNM with zero investment
• Two 7 figure businesses
• Grew DNM Market to 7 figures in 1 year
• Really loves dogs
Dana Scott
Founder & CEO
Dogs Naturally Magazine

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BEHAVIORAL EMAIL MARKETING

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Sales Funnels
And The Role
Email Plays
Awareness
Subscribe
Purchase
Repeat
Email

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Being Human
In Your Emails
Awareness
Subscribe
Purchase
Repeat
Email

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BEHAVIORAL EMAIL MARKETING

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BEHAVIORAL EMAIL MARKETING

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Email Types
The 4 Emails
We Send
Trust/Relationship
Content Social Proof
Offer

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Humanizing
Email Automation
Rule #1: Don’t Be Weird
Don’t skip steps and give people time to
get to know you BEFORE asking for the sale
Rule #2: Don’t Be A Mooch
Don’t continually ask for the sale without
contributing anything of value

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Sales Funnels
And The Role
Email Plays
Awareness
Subscribe
Purchase
Repeat
Email

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INDOCTRINATION

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INDOCTRINATION CAMPAIGN

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PRE-PURCHASE CAMPAIGN

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EMAIL #1

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Sales Funnels
And The Role
Email Plays
Awareness
Subscribe
Purchase
Repeat
Email

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ABANDONED CART CAMPAIGN

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ABANDONED CART EMAIL 1

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ABANDONED CART EMAIL 2

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ABANDONED CART EMAIL 3

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ABANDONED CART EMAIL 4

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ABANDONED CART EMAIL 5

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ABANDONED CART EMAIL 6

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ABANDONED CART EMAIL 7

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ABANDONED
CART
Giving The
Customer What
They Need

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BROWSE ABANDON

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AUTOMATED
Email Campaigns
1. Indoctrination
Anybody new to your list
2. Pre-Purchase
Anybody new to your list
3. Abandoned Cart
Anybody who adds an item to the cart
and bails
4. Product Abandon
Viewed product and didn’t add to cart

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Sales Funnels
And The Role
Email Plays
Awareness
Subscribe
Purchase
Repeat
Email

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Opens: 27.1%
CTR: 6.8%
Purchase: 1.7%

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Opens: 25.6%
CTR: 6.7%
Purchase: 1.4%

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Opens: 30.7%
CTR: 5%
Purchase: 1.2%

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Opens: 25.8%
CTR: 3.6%
Purchase: 1.8%

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Opens: 23.9%
CTR: 2.9%
Purchase: 1.0%

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AUTOMATED EMAIL CAMPAIGNS

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AUTOMATED
Email Campaigns
1. Indoctrination
Anybody new to your list
2. Pre-Purchase
Anybody new to your list
3. Abandoned Cart
Anybody who adds an item to the cart
and bails
4. Product Abandon
Viewed product and didn’t add to cart
5. Win Back
No repeat purchases in 60 days

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Sales Funnels
And The Role
Email Plays
Awareness
Subscribe
Purchase
Repeat
Email

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Email Types
The 4 Emails
We Send
Trust/Relationship
Content Social Proof
Offer

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Opens: 30.7%
CTR: 7.6%
Revenue: $0.36

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Opens: 28.7%
CTR: 6.9%
Revenue: $0.20

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BROADCASTS
The 3 Email Types
Content Offer
Engagement

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Opens: 30.7%
CTR: 6.3%
Revenue: $0.38

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BROADCASTS
The 3 Email Types
Content Offer
Engagement

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Opens: 33.7%
CTR: 8.3%
Revenue: $0.76

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DNM Market
Email Goals
1. Fewer Promotions
2. More Automated, Behavioral

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THE RESULTS

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AUTOMATED
Email Campaigns
1. Indoctrination
Anybody new to your list
2. Pre-Purchase
Anybody new to your list
3. Abandoned Cart
Anybody who adds an item to the cart
and bails
4. Product Abandon
Viewed product and didn’t add to cart
5. Win Back
No repeat purchases in 60 days

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Sales Funnels
And The Role
Email Plays
Awareness
Subscribe
Purchase
Repeat
Email

64. Welcome to …
November 4-5, 2017 | Chicago, IL
Presented by: