High level introduction marketing playbook for content and education industry but can be adapted for other industries. Discusses niche and consumer profiling, measuring customer commitment from your sales funnel, how to create the perfect products, the importance of communication and how partnering is the best advertising.
27. Your Boss is a
steaming,
judgmental,
complicated mess.
28. If you’re…
to complicated, you’re fired.
to expensive, you’re fired.
to affordable, you’re fired.
not relatable, you’re fired.
a tattooed punk with a Rolls, you win?
and on, and on, and on.
77. L3 things are...
● Not free but affordable
● Risk free & great value
● Private
● Step-by-step detail
● Additional resources
● Awesome support
● Introduction to L4 content
78. Tell all Bosses
about new thing.
Email them directly, entice with discount.
Learn more about Product Launches.
85. L4 things are...
● Not free and fairly-expensive
● Risk free & great value
● Private
● Bundles lower products
● Videos, alternatives, etc.
● Gives direct access to you
● Introduction to L4 content
86. Offer new thing
only to
L3 & L4 Bosses.
Email them directly, entice with discount.
Again, learn about Product Launches.
166. Abbreviated Summary
1. Understand your situation as a business.
2. Be thoughtful with consumer’s time.
3. Be dedicated to your customers above all.
4. Track your customers commitment to you.
5. Continually create valuable content & products.
6. Communicate clearly, often, and with purpose.
7. Partnerships are by far the best advertising.