Porcelana Company Profile

1. C O M P A N Y P R O F I L E
GROUP

2. HATZ GROUP
A COMPANY THAT NEVER
STOPS EVOLVING.
WELCOME

3. HATZ Group is a leading manufacturer of ceramic tiles,
sanitary ware, hydromassage bathtubs and electric water
heaters founded in 1977. Being present for many years in
the market the company has achieved a reputation for high
standards and quality production; the largest manufacturer
in Greece in its field, considered one of the most well-es-
tablished on international level.
Introducing Greece’s
largest company of
tiles and sanitary ware
Prompt customer service and satisfaction
is the trademark of the company as part
of its long-term visionary approach.
Our history is studded with great
successes originating from a
passion for design,
meticulous care for detail and use
of state-of-the-art technology.

4. T H E C O R E V A L U E S
D E F I N E T H E
S T R E N G T H S A N D
N E E D S T O A C H I V E
O U R V I S I O N
Live our Values
Our values serve as a compass for our actions
and describe how we perceive in the world.
Leadership: The courage to shape
a better future.
Passion: Committed in great design.
Diversity: As inclusive as our ideas.
Quality: Focus on needs of our consumers,
customers and franchise partners.

5. Hatz group is developing
rapidly worldwide via
corporate or franchise
stores in key locations
by selecting strategic
markets. Currently is
present in 92 countries
having a dynamic
international distribution
network.
The Hatz Group is present at
international level with two
ceramic tile production
factories, Venus Ceramica and
Mapisa Ceramica.
Our factories are based in Spain,
in Castellon area.
COMMERCIAL
NETWORK
Distribution

6. Venus / Mapisa
Ceramica
The company Hatzigeorgiou SA is one of the
major global manufacturers in the tile industry.
Two factories for Venus Ceramica and Mapisa
Ceramica in Valencia, Spain and with continual
expansion and exports to 92 countries,
Hatzigeorgiou company is a world leader in its
field.
Venus and Mapisa Ceramica have a total annual
production capacity of 9,000,000m², offering a
huge range of high-value products and services.
The products stand out for the superb quality
and original design and provide innumerable
alternative solutions in terms of size, texture,
colour, design and finish.

7. Our high production standards and the
technical solutions, applied to specific
problems, have led Hatz Group to the
highest rankings.
The company is investing in people so as
to provide constant training to the staff at
all levels, so that they possess the latest
know-how, so as to apply the philosophy of
our company in practice.
With our great range of exclusively
manufactured and distributed products,
we know better than anyone the ideal tile
specifications for any particular use, and
we can fully cover all construction needs.
The authenticity, elegance, functionality
and original design of our tiles meet the
needs of the most demanding consumers
and professionals.
Our goal is to Evolve in design &
quality constantly.
Providing wide-ranging ideas to
Design your life & Leave our mark
on international level.
The company’s management has paid
attention to the design and production of
products which have become the standards
for their quality and design.
The Company’s
Philosophy
GROUP OVERVIEW

8. Originality and
Innovation
Originality and innovation are the values that the Group
stresses, as qualities supported by an almost craftsman-
like approach to developing products seen to be unique.
passion for design, inspired by the world art, meticulous
care for detail use of state-of-the-art technology.
The duties of the production planning Dpt. are the planning, the model
design, depending on the materials or the prints onto the most appropriate
quality and using the development of new technologies, as well as ensuring
the perfect quality and elegance of our products, in combination with
attractive prices and design.
Production Planning Dpt.

9. Development Of
Product
Total quality
Production facilities use state-of-the-art
technology in order to reach top quality
standards, from the selection and
grinding of the raw materials, to the
pressing operations, from full HD digital
decoration techniques to automatic
selection using
instruments guided by optical and digital
control systems.
Each single tile must pass ον checks
including dimensional and structural checks
and inspection of the surface appearance:
this guarantees a constant selection
process of all Hatz group’s products.
The research and development of new
production procedures
are directed towards three main goals:
- Quality improvement
- Cost reduction
- Respect towards the client
The concept of total quality is materialised
in all the Hatz Group’s activities: it is a cen-
tral across-the-board issue that guarantees
high standards in order to ensure excellence,
thanks to the Quality Management System.
Its reference points are:
Professional training: people are at the cen-
tre of the Group’s growth.
Stimulation of personal initiatives as a
primary resource of growth of the company,
developing a sense of responsibility among
the various different functions: the added
value of team spirit and the feeling of be-
longing to a tea and fulfilment as a tool for
growth.
Constant analysis of the industrial process,
with detailed reports of all the reference
values, in order to obtain product represent-
ing the excellence of the ceramics industry.

10. Biojet constitutes the best product
solution comprising an 100% acrylic
bathtub, available in a rich variety of
26 different models, and combined
with four different
hydro-massage systems
of Austrian origin and expertise.
The tubs come with a
25-year guarantee,
while the hydro-massage systems
have a 12-month guarantee.
BiojetHYDROMASSAGE BATHTUBS
BATHTUB
MODELS

11. Porcelana
BE THE BRAND
The first Porcelana store opened in
1980. Since then Porcelana has grown
into the country’s No 1 retail chain
specializing in 4 product
categories; tile, sanitary ware, kitchen
and furniture.
The strategic plan aims at continuous
expansion of its network both locally
and internationally either with
corporate or franchise stores.
Porcelana is providing its customers
with a huge range of quality choices at
the best prices. A wide variaty of
off-the-shelf products, and
thousands of customized solutions,
Porcelana is a benchmark, offering
integrated solutions which fully meet
the needs of contractors, architects,
interior designers, hoteliers
and consumers.
Through continual briefing on new trends in
interior design, and provision of functional
solutions that last through time, we are
able to plan and shape the future of interior
design.
Porcelana has the largest and most comprehensive showrooms in the sector, with a presence in
all major cities in Greece.
With an ever-expanding network of stores across the country, we are offering to more and more
consumers the opportunity to take advantage of unlimited quality solutions, as well as of a huge
range of design products, exclusively manufactured and distributed, at genuinely low prices.
Our superbly-trained, highly-professional sales advisors are ideally equipped to help each customer
choose the most satisfactory solution for home or office – perfectly tailored in terms of design
and efficiency.

12. HATZ IS A LE ADING
INTERNATIONAL PL AYER
IN THE CERAMIC TILES SECTOR.
EXPERIENCE AND INNOVATION
CAPABILITY,
CREATIVITY AND DESIGN.

13. A LOOK TO THE PAST TO DESIGN FOR OUR FUTURE