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TIME TO REVISIT YOUR WHY




       Eddy Helm + Jade Tang
               Prepared with care for
       Raeburn House - Leading Change Day
                 17 August 2012
Who’s in the room?



                                       Eddy Helm
                                       Planner, Believer, Doer.



                                                         Jade Tang
                                                         Designer, Dreamer, Doer.




Prepared with care for Raeburn House - Leading Change Day | 17 August 20            Eddy Helm + Jade Tang
Presentation overview:
•	 How great leaders inspire action - Start with Why.
•	 Putting the cause into your communication
•	 Group Discussion




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang
Why?
“People don’t
buy what you do, they
buy why you do it”

Simon Sinek




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang
WHY = YOUR CAUSE




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang
Dove
Cause:
To make women feel
beautiful everyday




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang
Apple
Cause:
Providing tools for
creative minds




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang
Lynx
Cause:
To give guys the edge in
the dating game




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang
Australian Foundation for the
Blind
Cause:
To show support to
people who are blind




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang
“ What am I doing to make the 		
	 boat go faster? ”
                                                                             – The ‘go to’ question




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012        Eddy Helm + Jade Tang
Remember:
•	 Clearly understand WHY you exist
•	 Make sure everything you do advances your cause




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang
Do you know
your Why?

                                                                             Why?


                                                                             How?


                                                                             What?




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012          Eddy Helm + Jade Tang
Do you know
your Why?
Would everyone in your
organisation agree?
                                                                             Why?


                                                                             How?


                                                                             What?




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012          Eddy Helm + Jade Tang
Do you know
your Why?
How do you currently make
strategic decisions?
                                                                             Why?


                                                                             How?


                                                                             What?




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012          Eddy Helm + Jade Tang
Do you know
your Why?
How do you know when the
alignment is right?
                                                                             Why?


                                                                             How?


                                                                             What?




Prepared with care for Raeburn House - Leading Change Day | 17 August 2012          Eddy Helm + Jade Tang
THANK YOU




                                             Raeburn House
                                           Leading Change Day
                                                    Prepared with care
                                                  eddy@curative.co.nz
                                                  jade@curative.co.nz



Prepared with care for Raeburn House - Leading Change Day | 17 August 2012   Eddy Helm + Jade Tang

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Time to re-visit your Why

  • 1. TIME TO REVISIT YOUR WHY Eddy Helm + Jade Tang Prepared with care for Raeburn House - Leading Change Day 17 August 2012
  • 2. Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer. Prepared with care for Raeburn House - Leading Change Day | 17 August 20 Eddy Helm + Jade Tang
  • 3. Presentation overview: • How great leaders inspire action - Start with Why. • Putting the cause into your communication • Group Discussion Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 4. Why? “People don’t buy what you do, they buy why you do it” Simon Sinek Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 5. WHY = YOUR CAUSE Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 6. Dove Cause: To make women feel beautiful everyday Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 7. Apple Cause: Providing tools for creative minds Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 8. Lynx Cause: To give guys the edge in the dating game Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 9. Australian Foundation for the Blind Cause: To show support to people who are blind Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 10. “ What am I doing to make the boat go faster? ” – The ‘go to’ question Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 11. Remember: • Clearly understand WHY you exist • Make sure everything you do advances your cause Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 12. Do you know your Why? Why? How? What? Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 13. Do you know your Why? Would everyone in your organisation agree? Why? How? What? Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 14. Do you know your Why? How do you currently make strategic decisions? Why? How? What? Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 15. Do you know your Why? How do you know when the alignment is right? Why? How? What? Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
  • 16. THANK YOU Raeburn House Leading Change Day Prepared with care eddy@curative.co.nz jade@curative.co.nz Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang