1. TIME TO REVISIT YOUR WHY
Eddy Helm + Jade Tang
Prepared with care for
Raeburn House - Leading Change Day
17 August 2012
2. Who’s in the room?
Eddy Helm
Planner, Believer, Doer.
Jade Tang
Designer, Dreamer, Doer.
Prepared with care for Raeburn House - Leading Change Day | 17 August 20 Eddy Helm + Jade Tang
3. Presentation overview:
• How great leaders inspire action - Start with Why.
• Putting the cause into your communication
• Group Discussion
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
4. Why?
“People don’t
buy what you do, they
buy why you do it”
Simon Sinek
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
5. WHY = YOUR CAUSE
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
6. Dove
Cause:
To make women feel
beautiful everyday
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
8. Lynx
Cause:
To give guys the edge in
the dating game
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
9. Australian Foundation for the
Blind
Cause:
To show support to
people who are blind
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
10. “ What am I doing to make the
boat go faster? ”
– The ‘go to’ question
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
11. Remember:
• Clearly understand WHY you exist
• Make sure everything you do advances your cause
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
12. Do you know
your Why?
Why?
How?
What?
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
13. Do you know
your Why?
Would everyone in your
organisation agree?
Why?
How?
What?
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
14. Do you know
your Why?
How do you currently make
strategic decisions?
Why?
How?
What?
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
15. Do you know
your Why?
How do you know when the
alignment is right?
Why?
How?
What?
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang
16. THANK YOU
Raeburn House
Leading Change Day
Prepared with care
eddy@curative.co.nz
jade@curative.co.nz
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang