Curative | Create, Connect, Change

690 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Curative | Create, Connect, Change

  1. 1. CREATE, CONNECT, CHANGE Eddy Helm + Jade Tang Prepared with care for Converge 4 May 2012
  2. 2. Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer.Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  3. 3. Workshop overview:• What is Brand?• What is Social Media?• Communicating your Brand via Social Media• Feedback discussion & questionsPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  4. 4. CreativeMorningsIntroduction to case-study exemplarPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  5. 5. What is brand?Not just a logoPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  6. 6. What is brand?Visual languagePrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  7. 7. What is brand?CulturePrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  8. 8. What is brand?Tone of voicePrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  9. 9. What is brand?Audience/CommunityPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  10. 10. Why?“People don’tbuy what you do, theybuy why you do it”Simon SinekPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  11. 11. What is Social Media?Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  12. 12. Marketing FruitNot as sweet as you think.Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  13. 13. Communicating your brand:to your CommunityPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  14. 14. Communicating your brand:via FacebookPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  15. 15. Communicating your brand:via TwitterPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  16. 16. Communicating your brand:via Eventbrite (event registrations)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  17. 17. Communicating your brand:via Tumblr (blog)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  18. 18. Communicating your brand:via Vimeo (videos)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  19. 19. Communicating your brand:via Flickr (photos)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  20. 20. Communicating your brand:via Mailchimp (e-newsletter)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  21. 21. Communicating your brand:via your WebsitePrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  22. 22. Why?Tina Roth EisenbergFounderPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  23. 23. ‘ Feedback & Questions ’ [ DISCUSSION ]Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  24. 24. THANK YOU Converge 2012 Workshop Prepared with care eddy@curative.co.nz jade@curative.co.nzPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

×