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Wednesday, 1 July 2009
Brave Adventures
                         New Publishing Models for the
                                “Now” World
                                    SSP, 2009
                                    Baltimore




                                                 Geoffrey Bilder
                                                 Director of Strategic Initiatives


Wednesday, 1 July 2009
iTunes for Scholarly
                             Publishing?
                                 SSP, 2009
                                  Boston




                                             Geoffrey Bilder
                                             Director of Strategic Initiatives


Wednesday, 1 July 2009
Dian Fossey Examines
                   The Industry…
                         ~2005




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Wednesday, 1 July 2009
~2009



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Wednesday, 1 July 2009
Picture An Industry Where…


                    •    Major sellers of content were
                         •   Frightened of cannibalizing their physical sales
                         •   Slow to innovate in online sales
                         •   Slow to cooperate with each other on standards
                         •   Seen as pro teering
                         •   Afraid because their customers were starting to
                             distribute the content for free


Wednesday, 1 July 2009
And then a competitor emerged from
                 outside the industry and threatened to
                          turn it upside down…




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Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
A few observations
                         about our industry...


Wednesday, 1 July 2009
Publishers and
                            librarians are
                         conspiring to annoy
                             researchers

Wednesday, 1 July 2009
Wednesday, 1 July 2009
It is easier for a camel to pass
                           through the eye of a needle
                           than to nd a library website
                           that is usable and friendly
                           and provides services rather
                           than talking about them in
                           weird library jargon.

                         THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO
                         K.G. Schneider
                         http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php




Wednesday, 1 July 2009
It is easier for a camel to pass
  through the eye of a needle
  than to nd a publisher
  website that is usable and
  friendly and provides services
  that haven’t been co-opted
  by a weird marketing agenda.




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“While some features are clearly little used and
                  little respected by researchers, it is often the
                  case, especially for a commercial publisher,
                  that these features have to be developed to
                  support a political position with respect to
                  societies and powerful editorial board
                  members.”

                                        How Readers Navigate to Scholarly Content
                                        Simon Inger and Tracy Gardner, 9 September 2008




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Wednesday, 1 July 2009
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Wednesday, 1 July 2009
http://www.gapingvoid.com/Moveable_Type/archives/004527.html




Wednesday, 1 July 2009
One possible
                         exception...


Wednesday, 1 July 2009
The Society of
                         Psychoceramicists
                         Dulce et Decorum Est Desipere in Loco



                                                Psychoceramics
                                                    Review




Wednesday, 1 July 2009
We don’t know who
                          our audience is


Wednesday, 1 July 2009
Wednesday, 1 July 2009
Subscribers & PPV         Unrecognized




                                             10%




                                      90%




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Who are they?



Wednesday, 1 July 2009
Wednesday, 1 July 2009
S&E                       S&E Related    Non S&E   Unemployed
                         Not in labour force



                                                   14.0%
                                                                 22.2%
                                           2.1%




                                                                   23.2%
                                           38.4%




Wednesday, 1 July 2009
Our PPV pricing is
                              mental


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Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
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Wednesday, 1 July 2009
$
 !
                         ?£
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~ $5.00
Wednesday, 1 July 2009
~ $1.00
Wednesday, 1 July 2009
> $20.00
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
So does the iTunes
                             model fit?


Wednesday, 1 July 2009
Wednesday, 1 July 2009
iTunes strengths
              Critical mass
              Simple Interface
              Simple pricing
              Disaggregation (per song)
              Cheap pricing
              iPod


Wednesday, 1 July 2009
Wednesday, 1 July 2009
And iPub?
              Critical mass
              Simple Interface
              Simple pricing
              Disaggregation (per article)
              Cheap pricing
              iPod


Wednesday, 1 July 2009
And iPub?
              Critical mass    !
              Simple Interface
              Simple pricing
              Disaggregation (per article)
              Cheap pricing
              iPod


Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing
              Disaggregation (per article)
              Cheap pricing
              iPod


Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)
              Cheap pricing
              iPod


Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing
              iPod


Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing    "
              iPod


Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing    "
              iPod       "
Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing    "
              iPod       "
Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing    "
              iPod       "
Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing    "
              iPod       "
Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing    "
              iPod       ?
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
A year on...



Wednesday, 1 July 2009
July 10th, 2008



Wednesday, 1 July 2009
Wednesday, 1 July 2009
April 23rd, 2009
                         Billionth download


Wednesday, 1 July 2009
3/1/2009




                         http://radar.oreilly.com/2009/03/books-is-the-fastest-growing-category-in-the-itunes-app-store.html




Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
The “me too” crowd...



Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing    "
              iPod       ?
Wednesday, 1 July 2009
And iPub?
              Critical mass  !
              Simple Interface !
              Simple pricing "
              Disaggregation (per article)   !
              Cheap pricing    "
              iPod       !
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Other models?



Wednesday, 1 July 2009
Wednesday, 1 July 2009
Wednesday, 1 July 2009
PayPub
Wednesday, 1 July 2009
Wednesday, 1 July 2009
Thank You
                         gbilder@crossref.org




Wednesday, 1 July 2009

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iTunes for Scholarly Publishing?