1. By opening and proceeding to read this document, you have agreed to treat this document in confidentiality and
acknowledge that all ideas, visual designs, recommendations, are intellectual property of VERUMA, which are not to be
copied, used or shown to other parties without direct written consent from the authorized personnel.
presentation
A
SOCIAL MEDIA CAMPAIGN 2023
2. THE BRAND
The Unstoppable Power of Man and Machine
LOCTITE® is the world’s leading brand for adhesives, sealants and
surface treatments. With breakthrough technology, we provide
solutions that deliver on our goals providing more efficient adhesives
that are durable, strong and long lasting to unlock the limitless
potential of man and machine.
LOCTITE® products are used in objects that touch lives every day
from aircrafts to furniture. Our experts are dedicated to optimizing
processes, driving costs down by developing products that improve
performance and understanding every challenge in every market of
our valued customers.
LOCTITE® is the trusted choice for high-performance adhesive,
sealant and coating solutions for manufacturing segments across
the globe.
4. OCCUPATIONALLY
PROFESSIONALS
They make living from their passions in engineering. They need products
at the best quality to support them delivering the best to the world, not only
to fulfill the clients’ needs, but also to fulfill their satisfactions.
ENTHUSIASTS
A busy middle to up level economic people that have great interest in
simple engineering and DIY. Their buying powers allow them to desire
high quality, durable products that can support them in fulfilling their
passion between the packed schedules of their careers.
ORDINARIES
A busy young middle to up level economic people that aware about how
investing the quality, durable handy products are essential to ease simple
engineering problems at home.
5. CREATIVE
Those with interest to our
products and have creative
mindset, who are not
affraid to think outside the
box and break their habits
BEHAVIOR
INTERNET
SAVVY
Those with interest to our
products who are
accustomed to internet and
can use it for his/ her
needs
DIGITALLY
SOCIAL
Those with interest to our
products and actively using
the social media to
socialize with others and
find information
QUALITY
ORIENTED
Those with interest to our
products and see quality of
products as an essential
factor in their purchasing
decision making process
FINANCIALLY
SMART
Those with interest to our
products who are concern
to their expenses
compared to things they
get from expending the
money
6. THE
OBJECTIVES
• Raising Awareness to
make Loctite top of mind
and the first choice brand
• Driving Engagement
between the brand and its
audience in digital sphere
• Inducing Product
Purchase by generating
high traffic to our OS
7. SocMed Ads
Affiliate
Marketing
SocMed Ads Affiliate
Marketing
DIGITAL ASSETS MAPPING
CONTENT SHARING
To raise audience awareness about Loctite and to encourage them to
purchase the products in our official stores, we will utilize Loctite’s
social media channels with informative, yet appealing, inspiring, and
engaging contents.
And to reach wider and more quality audience, we will promote
selected contents using Social Ads, such as Instagram, Facebook, and
TikTok Ads.
8. THE BIG UMBRELLA MESSAGE
FIX THE DAY
Whether for professional, leisure, or urgent uses,
people always need quality reliable products to
support their daily activities in achieving the
ultimate results and pleasures.
Loctite’s presence, both in the market and social
media, will ensure people to have reliable partner
in accomplishing things they want to do or fixing
things they have done so their days will always go
according to their expectations.
#FixTheDay
9. TONE AND MANNERS
He is a friend that is full of creativity and
always start to do things by his own. A person
that always thinks out side the box and make
the most from the surroundings, that will
inspire you to alter your days into the better
ones.
A SELF STARTER
CREATIVE
INSIGHTFUL
SMART
PASSIONATE
The creative one that inspires
10. CONTENT PILLARS
AS SOON AS THE CAMPAIGN RUNS, THE
CONTENTS WILL BE EVALUATED AND
THE PILLAR PERCENTAGE CAN BE
REFINED TO MEET THE MOST OPTIMUM
ENGAGEMENT RATE.
REFERRING TO AUDIENCE’S
PREFERENCES WITHOUT NEGLECTING
THE BRAND’S CHARACTERISTICS, WE
SELECT SOME CONTENT PILLARS AS OUR
GUIDANCE TO COMMUNICATE TO
AUDIENCE THROUGH BRAND’S DIGITAL
ASSETS.
#LoctitePoduct #LoctiteFun
#LetsGetLoctite
LoctiteTips
[Educate] [Entertain]
[Inspire] [Convert]
A pillar that will help our audience understand
how they can use our products and why they
should use LOCTITE than our competitors
A pillar that will accommodate fun and
informative contents that will help audience to
know Loctite closer in an amusing way.
A pillar that will feed the audience with inspiring
tips, tricks, and knowledge around being
creative in their daily lives, that are still relevant
with loctite and its products.
A Pillar that will accommodate contents that
encourage the audience to take some sort of
action, click and buy to official store, attending
an event, taking a free course, etc.
23. Regular Activation
LOCTITE QUIZ
Platform
Instagram
Idea
Maintaining interactions between Loctite and its audience, and to
support followers acquisitions, various simple yet engaging
quizzes will be regularly held on Loctite’s Instagram account.
The quizzes will encourage audience to solve puzzles or share
opinions around Loctite brand, products, and around DIY.
To participate, audience can simply write down the answer of the
challenge in the comment section of the quiz post.
The challenge or question of the quiz will be derived from the
editorial monthly theme or can be adjusted to the highlighted
programs or events.
Some lucky participants with right or most compelling answers
will be eligible to grab tantalizing prizes from Loctite.
Period
2 Quizzes/ month
Prizes [to be discussed]
• Loctite Product Package
• 80% Discount Voucher for purchasing Loctite at the official
stores
Winners
3 Winners for each quiz [lucky participants with right answer or
most interesting answer]
Objectives
• Increase audience awareness about Loctite
• Increase followers acquisition
• Increase engagement of Loctite’s social media assets
• Induce trial at the official stores
24. User Journey
Regular Activation
Find the quiz from
sponsored post
Write your answer in
the comment column
of the post
Mention 3 friends to
ask them to play along
Don’t forget to follow
and like Loctite’s IG
and FB, and be active
on our channels
Be ready
to win the prize!
LOCTITE QUIZ
25. Regular Activation
LOCTITE QUIZ
Caption:
GIVEAWAY TIME!!
Komen jawaban kalian! Nanti Mimin kirimkan Paket
Persediaan Loctite GRATIS buat 3 pemenang
beruntung.
Ada Voucher Diskon 80% juga, lho buat beli produk
Loctite andalanmu di official store, kalau masih kurang.
Yuk, langsung komen jawaban kalian dan tag 3 orang
teman!
#FixTheDay
#LoctiteFun
#LoctiteGiveaway
26. SOCIAL MEDIA ADS
TikTok
Website Visit
Ads Material
Facebook
Page Likes
Ads Material
Instagram
Boost / Traffic
Ads Material
Channel:
Objective:
Ads:
Ads Plan Structure
27. SOCIAL MEDIA ADS
Facebook Audience Plan
Content : Educational, Informational
Tools : Facebook Ads Manager
Placement : Facebook Feeds, Facebook Video Feeds
Objective : Engagements (Page Likes)
Location: Java, Sumatra, Borneo
Demographic: 21-45 years old, All gender, All marital status
Base Interest: Mini 4WD, Toys, WD-40, Construction, Renovation, Maintenance, repair, and operations, Building material, Home
construction, Home repair, Tool, Power tool, Multi-tool, Toolbox, Screwdriver, Screw, Machine tool, Hand tool, Hammer, car repair, Auto
maintenance, Hardware store, DIY, Do it yourself (DIY) or Mechanic
28. SOCIAL MEDIA ADS
Instagram Audience Plan
Content : Educational, Promotional, Giveaway, Informational
Tools : Facebook Ads Manager
Placement : Instagram Feed, Explore, Instagram Stories
Objective : Traffic (To Instagram Profile)
Location: Java, Sumatra, Borneo
Demographic: 21-45 years old, All gender, All marital status
Base Interest: Mini 4WD, Toys, WD-40, Construction, Renovation, Maintenance, repair, and operations, Building material, Home
construction, Home repair, Tool, Power tool, Multi-tool, Toolbox, Screwdriver, Screw, Machine tool, Hand tool, Hammer, car repair, Auto
maintenance, Hardware store, DIY, Do it yourself (DIY) or Mechanic
29. SOCIAL MEDIA ADS
TikTok Audience Plan
Content : Video Feeds Content
Tools : TikTok Promote
Placement : Automation
Objective : More Followers
Location: Java, Sumatra, Borneo
Demographic: 21-45 years old, All gender
Base Interest: Vehicles & Transportation, Appliances, Travel, Sports & Outdoors
30. Objectives
Increase brand awareness and product
sales by utilizing affiliate marketing features
available on e-commerce platforms and
TikTok. The percentage of affiliates shares
can be adjusted to attract more affiliates.
AFFILIATES MARKETING
35. By opening and proceeding to read this document, you
have agreed to treat this document in confidentiality and
acknowledge that all ideas, visual designs,
recommendations, are intellectual property of Veruma’s
Strategic and Planning Department, which are not to be
copied, used or shown to other parties without direct
written consent from the authorized personnel.
Exclusively composed for
This presentation is a property of
