Regardless of whether you’re selling digital services or doggie chow, all brands have to play by the same rules. As of 2018, the top 5 firms in the world are all data-driven companies: Google, Amazon, Apple, Facebook, and Microsoft. A clear pattern has emerged in the past decade: brands that embrace digital and data on a strategic level (Amazon, Netflix, Apple) succeed, while the brands that don’t (Borders, Blockbuster, Kodak), fail. Today, a brand’s adoption, popularity, and longevity hinge on how effectively the product and marketing teams are able to communicate with end-users. A recent Gallup poll found that organizations that leverage end-user data outperform peers by 85% in sales growth. But what does it mean to become a data-centric organization? And how does data translate into real value for a brand?

1. Becoming a Data-
Centric Organization

2. Data is a big deal.
“The world’s most
valuable resource is no
longer oil, but data”
—The Economist
2018
The top 5 firms in the world are
Google, Amazon, Apple, Facebook, and Microsoft
2006
The top 5 firms in the world are
oil & energy
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3. Brands that value
data
dominate the market
Bankrupt
Closed 99.9% of its
stores
Brands that don’t
become obsolete
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4. Future success means investing in data
“Organizations that leverage
end-user data outperform peers by
85% in sales growth”
-Gallup | Behavioral Economics
Data-Centric
Traditional
SalesGrowth
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5. You’re already doing digital marketing
Each time an end-user interacts with
your brand, they generate data
(the world generates 2.5 quintillion bytes
of data each day)
But what are you doing with it?
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6. You need a solution to capture that data
End-user engagement Software collects the data,
communicates insights to your
organization
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7. Mobile
End-User
Engagement
Analytics
Cloud
Always
interacting
Always
learning
Always
accessible
Always
connected
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There are 4 core technologies
that power every data
strategy

8. • Views data as its most valuable
organizational asset
• Uses data to make evidence-based
decisions
• Leverages 4 core technologies:
1. End-user engagement
2. Mobile communications
3. Analytics
4. Cloud-based solutions
Marketplace
Differentiation
Value Proposition
Ecosystem
Communications
Analytics
Management
Data collection
Lifecycle
Preferences
Advocacy
Lifetime Value
End-User
Data
Process
Data
Product Data
What is a “data-centric” organization?
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9. Quantitative insights
Streamline communications
1st-party information
New revenue stream
How does all this data actually translate into
value?
Reduce costly missteps in the decision
making process
Reduce labor hours and spending for
redundant programs & processes across
different markets/departments
Data is far more trustworthy and up-to-
date than data purchased from 3rd party
vendors
Proprietary datasets that aren’t available
anywhere else are in high demand
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10. info@creativedigitalagency.com
(415) 534-8639
2440 Camino Ramon, Suite 111
San Ramon, CA. 94583