Body of Work

1. CRAIG JO EL CRAM ER
Cell: (214) 984 8679 ● Email: craigcramer@me.com
SALES / DISTRIBUTION MANAGER
QUALIFICATIONS  Morethan 25years of leadershipin businessdevelopmentinthe medical device and
commercialconstructiontoolsindustries
 Demonstratedextensiveknowledgeoftools of the medicalprofession (endoscopy,orthopedic,
total joints andspine,orthopedicsports, ENT, Ophthalmic, neurosurgery,generalvascular,and
generalsurgery),and recentlybroadened knowledge-baseandapplicationoftechnologyto
include highlyspecializedtoolsof the constructionindustry
 Developedquality, long-term relationshipswith C-leveland hospitalexecutives, surgeons,
businessowners,superintendents,foremen,constructionmanagers, andmanufacturersof
DurableMedicalEquipment,operatingroom instrumentation,andconstruction tools
 LaunchedandoperatedaDurableMedical Equipmentdistributorbusiness
 Consistentlyrecognizedforleadershipinserving others, strong mechanical acumen,and
naturaland creativeproblem-solvingabilities
PROFESSIONAL EXPERIENCE
Hilti, Eugene, OR and Dallas, TX 2013- Present
TerritoryManager
 DevelopedrelationshipswithC-levelexecutives, businessowners,superintendents,foremen,andconstructionmanagersin
EugeneOregonfor this multinational manufactureranddistributorofhigh-qualitycommercial constructiontools.
 Selectedto developa key Texasterritoryfor this– reestablishedrelationshipswithclient organizationsfollowingyearsof
neglect;and achievedincreasefrom $410,000in2013to more than $835,000infirst 8 months.
Zimmer, Northern California 2010- 2012
Territory Manager
 Developed long-term relationshipswithsurgeonsandoperatingroom staff for this worldwideleaderinjointreplacement
solutionsfor painand comprehensivespinecaresolutions –soldandsupportedtotal joint productlinesfor the hip,knee,
shoulder,elbow, trauma, bonecement, and bonesubstitutes.
 Earned#1 in NorthernCaliforniaforgrowth for eachproductlineinunit volumeandrevenue – achievedextremity revenue
growth of more than$200,000 (1256%),trauma growth of $160,000 (114%),hipgrowth of $62,000 (14%), andkneegrowth
of 46 units (100%).
West Coast Medical Sales, Northern California 2001- 2013
Owner/ Operator
 Established a DurableMedicalEquipmentdistributorship businessin2001 – introducedknee,hip, shoulder,biologics,foot,
andankle surgicalproductlinesfor WrightMedical, Arthrosurface, andBiomet Sports Medicine.
 Initiatedadditionof SmithNephewhiparthroscopylinefor orthopedic surgeonsandservedas hip arthroscopyspecialistfor
NorthernCalifornia–built businessrevenuefrom $0 to more than $500,000in2007,to $1.1millionin 2008,exceeded$1.6
millionin2009, andcurrently revenueexceeds$3million/year.
 RecruitedbyJohnson& Johnson (DePuy)from Pacific Medicaltoserve as salesrepresentative for their Total-JointDivision
in the CentralValley – increasedterritory sales; convertedmajorkey accounts andsurgeonsto Johnson&Johnsonoperating
room products.
 Achieved Top10distributorrank threeyears in a row.

2. CRAIG JO EL CRAM ER PageTwo
Hanger Orthopedic Group, Northern California 2002- 2007
Regional SalesManager –Northern California
 Developedstrategic alliancewithHangerOrthopedic Group,theworld’spremierproviderof orthotic andprosthetic services
andproducts- sold billingoperationsofWestCoast MedicalSales to Hanger.
 DevelopedTotalCare,a newdivision of HangerOrthopedic Group –servedasregionalmanagerandworked with over40
Hangerpracticesand 20sales representatives;capturedlargest orthopedicaccountsinNorthernCalifornia;anddeveloped
salesto $3 millioninthe first year, andto $4.5 millioninthe second year.
Pacific Medical, Inc., Fresno, CA 1998-2002
SalesConsultant /TerritoryManager
 Recruitedbythe nation’slargestorthopedic distributortojump-startthe Fresno-Bakersfieldsalesinfour majorproduct
categories(Arthrexarthroscopysurgicalinstrumentation;Dj OrthopedicsInc. sports medicinebracing;insurancebilling;and
OratecRF thermalmodificationdevices).
 Earnedrankingin Top 4 of company’s60Western Regionsalesrepresentatives – earnedtop sales honorsin first year with
company; andachievedhighestpercentof quota for all Pacific Medicallinesinsubsequentyears.
 Solidifiedbusinessrelationshipsandloyaltieswithmajorinsurancecompanies,hospitals(SaintAgnes, CommunityMedical
System, etc.), andorthopedic surgeons.
 Increasedsales850%over the periodof 1998to 2001, from $300,000to over $2.65million.
 Drove surgery-specific arthroscopyinstrumentationsalesfrom $200,000in1999to$800,000in 2001.
 Capturedmajormarket-sharefrom insurance billingsalescompetition –grewbusinessfrom $2,000peryear to over
$800,000peryear.
 Added morethan $100,000insalesfor Oratec RF devices.
OTHERWORK SalesManager, SCI, Fresnoand SanLuis Obispo,CA
EXPERIENCE Territory Manager,Linvetec/WeckInstruments(Divisionof Bristol Myers), Largo, FL
Vice President/ GeneralManager,FamilyMemorial Planning,Inc.,Kansas City, MO
SalesManager, FuneralSecurityPlans,Inc., Kansas City, MO
MartialArts Instructor, GrandMasterHanMartialArts Studio,Dallas, TX
EDUCATION BusinessManagementStudies,JohnsonCountyCommunityCollege,OverlandPark, KS
PROFESSIONAL/ Depuy-Johnson&JohnsonSalesTraining,SPIN Selling
TRAINING ZigZiglarMotivationalSeminars
Steven Covey, The SevenHabits of HighlySuccessfulPeople
Ken Blanchard(ComprehensiveManagementClasses)
ProfessionalSellingSkillsI, II, andIII
Bristol Meyers ManagementTrainingProgram