Rad Power Bikes is an electric bike company founded in Seattle, Washington in 2007 that aims to make eco-friendly transportation more affordable and accessible. They have sold over 100,000 electric bikes across 30 countries and raised $175 million in total funding. Their direct-to-consumer business model and industry-leading prices on bikes like the RadMission that retail for $1099, along with their mobile service, give them a competitive advantage over other e-bike companies like Trek and Specialized.

1. Rad Power Bikes
Seattle, Washington, Est. 2007
Court Middleton (cdmiddle)

2. Problem
● Mundane forms of
transportation
● Non-energy efficient
transportation
● Expensive barrier of entry
● Enjoys outdoors
● Eco-friendly
● Commuters
Persona

3. Products
● E-bikes

4. Financials Total Funding Raised: $175M

5. Business Model
● Direct to Consumer model
● Over 100,000 owners across 30 countries

6. History
2007 2015 2017 2018 2019 2020 2021
Mike Radenbaugh
founded Rad Bikes
Founders named to
Forbes 30 under 30
Re-launched with an
indiegogo campaign
Expanded to 28
different countries
Partnership with
Domino's Pizza
$25M in Funding
$150M in Funding

7. Leadership
Mike Radenbaugh
CEO, Founder
Ty Collins
CMO, Founder

8. What’s hot
RadMission, Retailing at $1099

9. Secret Sauce
● Industry leading pricing
● Rad mobile service

10. Competition
Rad Power Bikes Trek Specialized
Environmental
consciousness
Accessible Service
Affordability

11. Prediction
Success

12. References
https://www.radpowerbikes.com/pages/about
https://press.radpowerbikes.com/196113-rad-power-bikes-a-seattle-electric-
bike-company-is-redefining-the-affordable-electric-fat-bike-with-the-radrover
https://electrek.co/2021/02/04/leading-us-electric-bike-company-rad-power-
bikes-lands-massive-150m-investment/
https://www.geekwire.com/2021/rad-power-bikes-raises-massive-150m-round-
scale-e-bike-business-across-globe/
https://press.radpowerbikes.com/196042-rad-power-bikes-lands-national-
partnership-with-domino-s