Bicycles are becoming increasingly popular forms of transportation in many North American cities. This emergence of bicycle use is contributing to the growth of a new bicycle-based economy. (1) Bicycles are more affordable and sustainable forms of transportation compared to cars, as money spent on gas, insurance, and auto expenses stays in the local community when bicycles are used. (2) The bicycle economy aims to make cities more navigable by human power rather than cars, and provide affordable transportation options that can benefit both communities and local businesses. (3) Investing in bicycles and bicycle infrastructure may be one of the best ways to stimulate local economies and improve neighborhoods during an economic recession.