5 Ways Your Mobile Search Strategy Has to Differ From The Desktop
Bryson Meunier
Director, SEO Strategy
Resolution Media
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1. CONTEXT-DRIVEN CONTENT
Five Ways Your Mobile Search Strategy Has To Differ From The
Desktop

GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY
HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY
Source: Google “Mobile Search Moments”, March 2013: http://www.google.com/think/research-studies/creatingmoments-that-matter.html
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THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES
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NEW QUERIES REQUIRE NEW CONTENT AND/OR IA
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NEW QUERIES REQUIRE NEW CONTENT AND/OR IA
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ADAPTIVE CONTENT & DEDICATED MOBILE SITES
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MOBILE ONLY CONTENT THAT ADDS VALUE
• Location-aware
Alerts/Reminders
• Indoor Maps
• Click to call
• Mobile coupons
• Store locator
• Barcode scanner
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ACCOUNTING FOR NON-ADAPTIVE CONTENT
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ACCOUNTING FOR NON-ADAPTIVE CONTENT
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PROMOTING MOBILE SITE WHERE USERS ARE
On the go…
Killing time…
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USE COMMON SENSE
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2. MOBILE SEARCH
WORKAROUNDS
Five Ways Your Mobile Search Strategy Has To Differ From The
Desktop

BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES
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VARY HTTP HEADER FOR ADAPTIVE SITES
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RESPONSIVE TABLET SITES
Do not build a separate tablet-optimized site
• Use Responsive Design if possible
Follow Google Guidelines for Tablets:
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NO RESPONSIVE FOR FEATURE PHONE SITES
• Google does not recommend
responsive web design if site is
intended for users of feature
phones
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AVOID COMMON RESPONSIVE PITFALLS
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TO CINDY KRUM FOR THE LAST THREE WAYS…
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