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5 Ways Your Mobile Search Strategy Has to Differ From The Desktop
Bryson Meunier
Director, SEO Strategy
Resolution Media

...
1. CONTEXT-DRIVEN CONTENT
Five Ways Your Mobile Search Strategy Has To Differ From The
Desktop
GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY
HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY

Source: Google “Mobile Search Mome...
THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES

4
NEW QUERIES REQUIRE NEW CONTENT AND/OR IA

5
NEW QUERIES REQUIRE NEW CONTENT AND/OR IA

6
ADAPTIVE CONTENT & DEDICATED MOBILE SITES

7
MOBILE ONLY CONTENT THAT ADDS VALUE
• Location-aware
Alerts/Reminders
• Indoor Maps
• Click to call
• Mobile coupons
• Sto...
ACCOUNTING FOR NON-ADAPTIVE CONTENT

9
ACCOUNTING FOR NON-ADAPTIVE CONTENT

10
PROMOTING MOBILE SITE WHERE USERS ARE
On the go…

Killing time…

11
USE COMMON SENSE

12
2. MOBILE SEARCH
WORKAROUNDS
Five Ways Your Mobile Search Strategy Has To Differ From The
Desktop
BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES

14
VARY HTTP HEADER FOR ADAPTIVE SITES

15
RESPONSIVE TABLET SITES
Do not build a separate tablet-optimized site
• Use Responsive Design if possible

Follow Google G...
NO RESPONSIVE FOR FEATURE PHONE SITES
• Google does not recommend
responsive web design if site is
intended for users of f...
AVOID COMMON RESPONSIVE PITFALLS

18
TO CINDY KRUM FOR THE LAST THREE WAYS…

19
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2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop

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Presented at Mobile Insider in January 2014, these are two of the five ways your mobile search strategy needs to differ from the desktop.

Published in: Marketing, Technology, Business
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2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop

  1. 1. 5 Ways Your Mobile Search Strategy Has to Differ From The Desktop Bryson Meunier Director, SEO Strategy Resolution Media 1
  2. 2. 1. CONTEXT-DRIVEN CONTENT Five Ways Your Mobile Search Strategy Has To Differ From The Desktop
  3. 3. GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY Source: Google “Mobile Search Moments”, March 2013: http://www.google.com/think/research-studies/creatingmoments-that-matter.html 3
  4. 4. THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES 4
  5. 5. NEW QUERIES REQUIRE NEW CONTENT AND/OR IA 5
  6. 6. NEW QUERIES REQUIRE NEW CONTENT AND/OR IA 6
  7. 7. ADAPTIVE CONTENT & DEDICATED MOBILE SITES 7
  8. 8. MOBILE ONLY CONTENT THAT ADDS VALUE • Location-aware Alerts/Reminders • Indoor Maps • Click to call • Mobile coupons • Store locator • Barcode scanner 8
  9. 9. ACCOUNTING FOR NON-ADAPTIVE CONTENT 9
  10. 10. ACCOUNTING FOR NON-ADAPTIVE CONTENT 10
  11. 11. PROMOTING MOBILE SITE WHERE USERS ARE On the go… Killing time… 11
  12. 12. USE COMMON SENSE 12
  13. 13. 2. MOBILE SEARCH WORKAROUNDS Five Ways Your Mobile Search Strategy Has To Differ From The Desktop
  14. 14. BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES 14
  15. 15. VARY HTTP HEADER FOR ADAPTIVE SITES 15
  16. 16. RESPONSIVE TABLET SITES Do not build a separate tablet-optimized site • Use Responsive Design if possible Follow Google Guidelines for Tablets: 16
  17. 17. NO RESPONSIVE FOR FEATURE PHONE SITES • Google does not recommend responsive web design if site is intended for users of feature phones 17
  18. 18. AVOID COMMON RESPONSIVE PITFALLS 18
  19. 19. TO CINDY KRUM FOR THE LAST THREE WAYS… 19

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