The document provides guidance for analyzing film posters at different target grades. For a higher grade (A/B), it instructs to describe the camerawork, mise-en-scene, characters, lighting, and colors using denotation and connotation and relating them to genre and narrative. For a lower grade (C/D), it also asks for denotation and connotation but provides sentence starters and focuses the analysis on genre and storyline. It includes a word bank with adjectives for describing visual elements.
3. Film Poster Analysis
Camerawork
Denotation:
•Describe the angle of the
camera.
Connotation:
•What does this suggest about
the characters?
•What does this tell you about
the narrative (storyline)?
•How does this communicate
the genre?
Mise-En-Scene
Denotation:
•Describe the locations, props
and costumes.
Connotation:
•What does this tell about the
characters?
•What does this tell you about
the narrative (storyline)?
•How does this communicate
the genre?
Characters
Denotation:
•Describe the character’s body
language (posture, facial
expressions, gestures)
Connotation:
•What does this suggest about
the characters?
•What does this tell you about
the narrative (storyline)?
•How does this communicate
the genre?
Lighting and Colours
Denotation:
•Describe how the lighting looks.
•Describe what colours you see.
Connotation:
•What does this tell you about
the narrative (storyline)?
•How does this communicate the
genre?
Don’t forget to label the poster with all
of the conventions:
•Title
•Actors/Director
•Credits
•Intuition logo
•Tagline
•Release Date
•Images/Illustrations
5. Film Poster Analysis
Camerawork
Denotation:
•Describe the angle of the
camera.
Connotation:
•What does this tell you about
the genre and storyline?
•Sentence Starters
•“I think this means that………
•“It shows us that the genre is…….
because…..”
•“It suggests that the story is going to be
about…..”
Mise-En-Scene
Denotation:
•Describe the locations, props
and costumes.
Connotation:
•What does this tell you about
the storyline?
“I think this means that………
“It suggests that the story is going to be
about…..”
Characters
Denotation:
•Describe the character’s body
language (posture, facial
expressions, gestures)
Connotation:
•What does this tell you about
the genre and storyline?
•Sentence Starters
•“I think this means that………
•“It shows us that the genre is…….
because…..”
•“It suggests that the story is going to be
about…..”
Lighting and Colours
Denotation:
•Describe how the lighting looks.
•Describe what colours you see.
Connotation:
•What does this tell you about the genre and
storyline?
Sentence Starters
“I think this means that………
“It shows us that the genre is……. because…..”
“It suggests that the story is going to be about…..”
Don’t forget to label the poster with all
of the conventions:
•Title
•Actors/Director
•Credits
•Intuition logo
•Tagline
•Release Date
•Images/Illustrations
7. Adjectives for Media…
For describing Characters
Powerful
Dominant
Weak
Expressive
Easy going
Happy
Warm
Inviting
Feminine
Masculine
Sexual
Angry
Sad
Frustrated
Worried
Loving
Calm
Determined
Mysterious
Enticing
Sinister
Evil
For describing Mise-En-
Scene
Dirty
Rustic
Bright
Airy
Mysterious
Dark
Moody
Deserted
Urban
Busy
Traditional
Futuristic
Dark
Bright
Elaborate
Modest
Serious
Sinister
Childlike
Rugged
Smart
For describing
Camerawork
SHOTS
Establishing
Wide
Mid Shot
Medium Close-Up
Close-Up
Two Shot
Over the Shoulder
Point of View
ANGLE
High
Low
Eye Level
Birds Eye View
Worm’s Eye View