Content marketing, big data och social media amplification

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Alexander Masons presentation från Cisions frukostseminarium den 13 september 2013: "Content marketing, big data och social media amplification"

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  • Content Marketing
  • Content marketing, big data och social media amplification

    1. 1. Content Marketing 13 September 2013 Magnus Thell. VD Cision Nordics
    2. 2. 2222 Note: Circles indicate rough differences in industry scale Source: VSS, Content Marketing Institute Converged Media – New Opportunites
    3. 3. 3333 Content Marketing valuation
    4. 4. Section Divider Content Marketing, Big Data & Social Media Amplification
    5. 5. Section Divider Online Synlighet
    6. 6. Section Divider Content Marketing
    7. 7. Vad är Content Marketing? ―Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. The essence of good content marketing is that it offers something the viewer wants, such as information or entertainment. Content marketing can take a lot of different forms, including YouTube videos, blog posts and articles. It shouldn’t really seem like marketing — in some cases, in fact, it should only be identifiable as marketing because the advertiser is identified as the content provider.‖ Source: www.whatis.techterms.com
    8. 8. Allt fler företag organiserar sig som medier
    9. 9. Tradionella medier når fler än någonsin!
    10. 10. Medierna letar nya intäktskällor - trafik
    11. 11. Content Marketing: How it works Blog post written by The Guardian Amplified organic content on sites in the network. Now there are Candy Crush socks The Guardian
    12. 12. Client case: Happy Socks  The Guardian posted a blog post about an external design collaboration  Using Cision’s Content Marketing service, Happy Socks were able to amplify this post gaining 13,5 M impressions and driving 6.000 people to the article.
    13. 13. Reflection from the campaign If you want to measure your campaign you should drive traffic to a site that you can measure Importance of headline and pictures – think 10 headlines and 10 pictures! Brand awareness and opinion you should use earned media To sell services you should drive traffic to a site you own
    14. 14. Vad händer just nu i Sverige?
    15. 15. Vad händer just nu i Sverige?
    16. 16. Facts about day one:  We maxed out our traffic in 1,5 hour – 350 visitors  The story appered on 1 271 sites  We got traffic from 103 sites
    17. 17. Our core markets!
    18. 18. Country Breakdown Monthly Page Views UNITED STATES >11 000 000 000 UNITED KINGDOM >1 200 000 000 GERMANY >80 000 000 SWEDEN >55 000 000 NORWAY >26 000 000 DENMARK >20 000 000 FINLAND >17 000 000
    19. 19. Section Divider Big Data (from a PR perspecitve)
    20. 20. Section Divider Social Media Amplification
    21. 21. Filmen Gaggle AMP
    22. 22. Section Divider Cision Events september & oktober
    23. 23. 26 sept. kl.16.00 Mårten Nylén & Cisionloppet
    24. 24. 15 oktober - En förmiddag med inspiration • Hur tänker Di.se redaktion • Cisions globala Sociala Medier undersökning • Mer om Content marketing

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