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DIGITAL
SPORTSBOOK
ADVERTISING
& THE AFRICAN MARKET

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What is
programmatic
marketing?

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WHAT IS PROGRAMMATIC MARKETING?
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Programmatic marketing automates how and
where you buy advertising space online – in
real-time. It allows betting brands to reach their
desired audience based on recent behaviours,
resulting in hyper-targeted, highly effective ads.

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Where
do we come in?

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WHERE DO WE COME IN?
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Our media-buying algorithm has been built for the
betting and gaming sector. By snapping up ad space
in the most relevant places, we deliver the right
message to the right audience, at a time when
the user is most likely to convert.
So, we can acquire new, depositing players for way
less than the industry average.

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Branding
campaigns

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BRANDING CAMPAIGNS
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Reaches a completely new audience segment e.g. targeting Twitter users
through a social media branding strategy
Grows online
brand recognition
Rapidly builds
trust in your brand
Showcases your
unique offers

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Acquisition
campaigns

9. Focuses on
bringing in new,
depositing players
Maintains a
cost-effective
CPA (cost per
acquisition)
Consists of both
prospecting and
retargeting
strategies
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PROSPECTING:
ACQUISITION CAMPAIGNS
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Acquiring new players who have never
interacted with your brand
RETARGETING:
Targeting users who have already
interacted with your brand e.g.
traffic to your site that isn't
registered, or already registered
users who haven't deposited

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Retention
campaigns

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RETENTION CAMPAIGNS
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Ensures your brand stays at the forefront of your players’ minds
Segments your customer base
Delivers personalised ads based on past online behaviour
Increases overall player LTV (Customer Lifetime Value)
And helps to reactive lapsed customers

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Dynamic
creative

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WHAT IS DYNAMIC CREATIVE?
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Captures the excitement of live
sporting action
Integrated live odds and game stats are
proven to increase conversions
All design and data integration done
by our in-house team

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DYNAMIC CREATIVE FORMATS
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Live sports feed
integration
Banner ads
(web & mobile)
Social ads
(Facebook &
Twitter)
Search
(contextual
content creation)
Push messaging
(contextual
content creation)
SEO & landing
page optimisation

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DYNAMIC CREATIVE FORMATS
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16. DANIEL LYONS
Business Development Manager - Africa
/in/daniel-lyons-78491791/
FIND OUT MORE