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#C3NY
u s e r - c e n t e r e d m a r k e t i n g
Putting the the needs, wants, and limitations of end users
at the heart of each stage of the decision-making process
when designing programs to drive awareness, intent, and
conversion within markets.
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#C3NY
There are amazing cities all across the world.
Each one has its own look.
And its own feel.
Its own voice.
And its own character.
These are the things that make every city an
original.
The experiences you seek out.
The experiences you share.
The experiences you love.
MasterCard understands why you love your city.
That’s why we created Priceless Cities.
To help you get even more out of your
experiences.
So get out there…and love your city.
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#C3NY
Focus On The User: Research>Taxonomy>Editorial planning
Family
Weekend
With Kids
Perfect Day
Friends
Girls Night
Out
Guys Night
Out
Romance
Date Night
Weekend
Without Kids
Passions
@AdamBroitman
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#C3NY
FOCUS ON THE USER: RESEARCH>TAXONOMY>USER EXPERIENCE DESIGN>UTILITY
@AdamBroitman