u s e r - c e n t e r e d m a r k e t i n g
Putting the the needs, wants, and limitations of end users
at the heart of each stage of the decision-making process
when designing programs to drive awareness, intent, and
conversion within markets.
There are amazing cities all across the world.
Each one has its own look.
And its own feel.
Its own voice.
And its own character.
These are the things that make every city an
The experiences you seek out.
The experiences you share.
The experiences you love.
MasterCard understands why you love your city.
That’s why we created Priceless Cities.
To help you get even more out of your
So get out there…and love your city.
Focus On The User: Research>Taxonomy>Editorial planning
FOCUS ON THE USER: RESEARCH>TAXONOMY>USER EXPERIENCE DESIGN>UTILITY
FOCUS ON THE USER: RESEARCH>SEARCH AND DISCOVERY
FOCUS ON THE USER: ORGANIC SOCIAL DISCOVERY AND STRATEGIC DISTRIBUTION
FOCUS ON THE USER: ORGANIC SOCIAL DISCOVERY
1. CN Tower Edgewalk: Sky
High (Toronto-Family) - 3,113
2. The Berkshire Room: Dealer's
Choice (Chicago-Friends) -
3. The Grange: Farm Fresh in
Harlem (New York-Friends) -
MAKE YOUR CONTENT PRICELESS
ONLY THEN WILL THE MARKETING BE EFFECTIVE