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C3 2013: Keynote
- 1. #C3NY WELCOME, WELCOME, WELCOME TO C3 Seth Besmertnik, CEO, Conductor
- 2. #C3NY World s Largest In-House and Agency SEO Event 550+ Registrants 800+ Minutes of Content 20+ Industry-leading Speakers 600+ Minutes of Networking
- 4. #C3NY Conference Collaboration Conductor To work jointly with others or together, especially in an intellectual endeavor
- 7. #C3NY We re here for you.
- 8. #C3NY This is a social event #C3NY
- 10. #C3NY 5,000+ Brands, 10,000+ Global Users, 100+ Agency Partners with Conductor Searchlight
- 11. #C3NY 6 TB Weekly Data Explosive Growth 50,000 Workspaces Delivered 10,000+ Active Users
- 12. #C3NY #1 in SEO Technology
- 13. #C3NY $6B in Revenue 6,600 Employees World s Leading Live Entertainment Company Conductor client since 2012 Ticketmaster & Live Nation Entertainment &
- 14. #C3NY nonprofits in the US alone 1.6 million nonprofits rated their websites as very effective26% of nonprofits had at least one online gift of $1,000 or more last year 77% hours donated to volunteer work1,000+ software grants donated to nonprofits$500k
- 15. #C3NY Globally Recognized Charity $4.8B in revenue generated 25% increase in search market share Net new exposure to over 20,000 monthly searches 2012 Conductor Foundation Grant Winner ‒ Goodwill DC
- 16. #C3NY Conductor Foundation Grant Winners ‒ C3 2013
- 18. #C3NY Consumers Choosing to Have Conversations on their Owns Terms
- 19. #C3NY { { Outbound Inbound Marketing is Being Revolutionized
- 20. #C3NY Source: Shareaholic All Traffic Sources Report Organic Search Continues to be the #1 Form of Traffic Direct19% 7% .8% .7% (organic) 50% + 2% 1%
- 21. #C3NY 1,107,000 in 2013 SEO People Skyrocketing Profiles with SEO listed in job description 528,000 in 2012
- 22. #C3NY SEO is #1 ROI Channel Source: Econsultancy/Adestra SEO 74% Paid Search 59% Content Marketing 62% Email Marketing 66% Affiliate Marketing 46% Social Media 41% Offline Direct Marketing 40% Mobile Marketing 40% Online Display Advertising 32%
- 23. #C3NY Change is coming fast.
- 24. #C3NY Our Organizational Structure to Win, is Changing.
- 26. #C3NY We Set Up These Silos... SEO Social Creative/ Brand
- 27. #C3NY We Need to Move Beyond Silos SEO Social Creative/ Brand
- 28. #C3NY The Emergence of the Content Strategy Team Content Strategist
- 29. #C3NY The Change is Already Happening
- 30. #C3NY What it Takes to Win Customers, is Changing.
- 32. #C3NY We are too focused on transactions.
- 33. #C3NY Inbound doesn t mean passive.
- 34. #C3NY I was at the beach.
- 35. #C3NY And I saw a guy on a surf board paddling.
- 36. #C3NY I checked my iPad in a ziploc bag.
- 37. #C3NY And I searched for: What is paddle boarding |
- 38. #C3NY
- 39. #C3NY Then, I searched for: buy paddleboard online|
- 40. #C3NY
- 41. #C3NY Give yourself an unfair advantage.
- 42. #C3NY The buyers journey is very real and this is a major opportunity for our next wave of content. DISCOVERY CONSIDERATION DECISION
- 43. #C3NY Our Job Descriptions to be Successful, are Changing.
- 44. #C3NY The Content Creation Lifecycle IDEATION CREATION PUBLISHING PROMOTION SEO is often an after thought.
- 46. #C3NY We can t sit over everyone s shoulder.
- 47. #C3NY Mobilizing stakeholders to action is very challenging. Isn t someone else doing SEO for me? I don t know what I need to do to improve SEO I ve got so many priorities Of course, we rank for our non-branded keywords MERCHANDISER PRODUCT MANAGER CONTENT WRITER
- 48. #C3NY The modern Search Teams success depends on being able to mobilize stakeholders across their organization.
- 49. #C3NY The Search Center of Excellence Technical Shareholders Leadership Shareholders Content Shareholders Product Shareholders Search Center of Excellence ENABLING SHARING ENABLING SHARING ENABLING SHARING ENABLING SHARING
- 50. #C3NY The Future of Our Platform Featuring Seth Dotterer, VP of Marketing & Product Vishal Berry, Product Leader
- 51. #C3NY Check Out Our Amazing Sponsors and Get Stamps for Prizes
- 52. #C3NY Thank you.