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Boosting School-to-Home Communications: 
Proven Strategies and Tactics 
Wednesday, August 27, 2014 
Presented by 
Dr. Jill Gildea, Superintendent 
Fremont School District 79 (IL) 
Join the Parent Involvement & Community Engagement in K-12 
community: www.edweb.net/engagement
Schoolwires supports parent engagement 
with community management technology 
solutions that keep your K-12 district 
stakeholders connected. 
Check out these key resources: 
Parent & Family Engagement Infographic – 
http://offers.schoolwires.com/peinfographic 
A Checklist for Family Involvement – 
http://offers.schoolwires.com/k12checklist
A CE certificate for today’s webinar 
will be emailed to you 
24 hours after the live session. 
Join our community: 
Parent Involvement & 
Community Engagement in K-12 
www.edweb.net/engagement 
• Invitations to upcoming webinars 
• Webinar archives and resources 
• Online discussions 
• CE quizzes for archived webinars
Webinar Tips 
• For better audio/video, close other applications 
(like Skype) that use bandwidth. 
• Maximize your screen for a larger view by using 
the link in the upper right corner. 
• You will be emailed a CE certificate within 24 
hours for attending today. 
• You will also receive information to access the 
recording of the webinar and the slides. 
• Tweeting? Use the hashtag #edwebchat or 
#SWwebinars and our handles @Schoolwires 
and @edWebnet
BOOSTING SCHOOL TO HOME 
COMMUNICATIONS: 
PROVEN STRATEGIES AND TACTICS 
FREMONT SCHOOL DI STRICT 7 9 
Gildea 08/27/14
VISION 
“Fremont School District 79 will serve its community by 
providing an exemplary education focused on whole-child 
development, collaboration and fiscal responsibility.” 
Creating the environment that celebrates collaborative 
practices as central to its vision promotes home-school 
connections!
CORE BELIEFS 
• Parents and school staff should be equal partners in 
children’s learning. 
• The responsibility for building partnerships between 
schools and home rests primarily with school staff, 
especially school leaders. 
• Schools are a reflection of the communities they serve.
RESEARCH 
• “A New Wave of Evidence,” by Dr. Karen Mapp (Harvard 
Graduate School of Education) is an expert in school, 
family, and community partnerships.
FINDINGS 
• Students with involved parents are more likely to: 
• Earn higher grades and test scores 
• Be promoted, pass their courses, and earn credits 
• Attend school regularly 
• Have better social skills and improved behavior 
• Attend school regularly 
• Graduate and go on to post secondary education
FREMONT FINDINGS… 
• Average ACT score of students attending Stevenson High School: 
26.5 
• Students attending post secondary education: 94% 
• Scholarship awards in excess of $5,000,000 per year for Mundelein 
High School
HOW DOES THAT HAPPEN? 
• CHARACTERISTICS OF HIGH PERFORMING 
SCHOOLS 
• Alignment of strategies, processes and activities to the 
Vision/Mission 
• Desire to improve 
• Commitment to learning 
• Use of data to measure/improve performance 
• Concern for people 
• Home/School Partnership
FOUR STRATEGIES 
1. Proactive programs to foster positive interactions with 
parents. 
2. Offer opportunities to become involved. 
3. Inform parents of classroom management and 
instructional activities. 
4. Make accommodations to meet the needs of families of 
diverse backgrounds.
WHAT WORKS 
• Summer e-newsletter 
• Opening the year with Meet the Teacher/Supply Drop-Off 
• Informal interaction and engagement before the year even starts 
• Back to School Night 
• Family Nights Focused on Reading, Science, Tech 
• Partnership Events such as Fitness Festival
INDICATOR OF SUCCESS
SURVEYS
TIPS & TACTICS
CHALLENGES 
• # of Clicks… 
• 90-7-3… 
• Incorporating Visuals 
• Gaining Media’s Positive Interest 
• Personalized, Targeted Communications 
• Meaningful Interaction 
• Student-Centered 
• Positive 
• Enhances Home-School Partnership
FACT… 
•51% of supervisors say that they recognize 
employees who do a good job 
•17% of employees at that same organization report 
that their supervisors do well at recognizing them
SUCCESS STORIES
BEST PRACTICES
RECOGNIZE SUCCESSES
PARENT FOCUS GROUPS
HOME SCHOOL COMMUNICATION 
• Teacher Websites 
• Learning Management System! 
• eBlast 
• Virtual Backpack 
• Specific Targeted Communication Campaign 
• Multimedia Monday 
• Technology Tuesday 
• Wild about Learning Wednesdays 
• Throwback Thursday 
• Fun Event Friday
WEBSITE
SOCIAL MEDIA
RECOGNITION
SURVEY
QUICK POLLS
TELEPHONE AND FACE/FACE
COMMUNITY INFORMATION
CHECKLIST 
Welcoming Environment 
Policies and Practices 
Home-School Communication 
Authentic Engagement 
Prompt Response Times
RESOURCES 
• Checklist for Schools – Making your Family-Community Partnership Work 
• http://titleone.dpi.wi.gov/files/titleone/pdf/checklist-for-schools.pdf 
• Edutopia.org – Parent Leadership Education Resources 
• http://www.edutopia.org/parent-leadership-education-resources 
• A Family Friendly School Walkthrough Checklist – 
• http://www.cesdp.nmhu.edu/toolkit/docs/pdfs/improving-communication/ 
A%20Family%20Friendly%20Schools%20Walkthrough%20C 
hecklist%202014.pdf
QUESTIONS 
Type your questions in the chat box.
Thank you to our sponsor! 
http://www.schoolwires.com
A CE certificate for today’s webinar 
will be emailed to you 
24 hours after the live session. 
Join our community: 
Parent Involvement & 
Community Engagement in K-12 
www.edweb.net/engagement 
• Invitations to upcoming webinars 
• Webinar archives and resources 
• Online discussions 
• CE quizzes for archived webinars
Stay tuned for information about our next webinar! 
October 8 with Dr. Joyce Epstein, Director of the 
Center on School, Family, and Community Partnerships 
Johns Hopkins University 
Join the Parent Involvement & Community Engagement in K-12 community 
for an invitation to the next webinar: www.edweb.net/engagement

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Boosting School-to-Home Communication: Proven Strategies & Tactics

  • 1. Boosting School-to-Home Communications: Proven Strategies and Tactics Wednesday, August 27, 2014 Presented by Dr. Jill Gildea, Superintendent Fremont School District 79 (IL) Join the Parent Involvement & Community Engagement in K-12 community: www.edweb.net/engagement
  • 2. Schoolwires supports parent engagement with community management technology solutions that keep your K-12 district stakeholders connected. Check out these key resources: Parent & Family Engagement Infographic – http://offers.schoolwires.com/peinfographic A Checklist for Family Involvement – http://offers.schoolwires.com/k12checklist
  • 3. A CE certificate for today’s webinar will be emailed to you 24 hours after the live session. Join our community: Parent Involvement & Community Engagement in K-12 www.edweb.net/engagement • Invitations to upcoming webinars • Webinar archives and resources • Online discussions • CE quizzes for archived webinars
  • 4. Webinar Tips • For better audio/video, close other applications (like Skype) that use bandwidth. • Maximize your screen for a larger view by using the link in the upper right corner. • You will be emailed a CE certificate within 24 hours for attending today. • You will also receive information to access the recording of the webinar and the slides. • Tweeting? Use the hashtag #edwebchat or #SWwebinars and our handles @Schoolwires and @edWebnet
  • 5. BOOSTING SCHOOL TO HOME COMMUNICATIONS: PROVEN STRATEGIES AND TACTICS FREMONT SCHOOL DI STRICT 7 9 Gildea 08/27/14
  • 6.
  • 7. VISION “Fremont School District 79 will serve its community by providing an exemplary education focused on whole-child development, collaboration and fiscal responsibility.” Creating the environment that celebrates collaborative practices as central to its vision promotes home-school connections!
  • 8. CORE BELIEFS • Parents and school staff should be equal partners in children’s learning. • The responsibility for building partnerships between schools and home rests primarily with school staff, especially school leaders. • Schools are a reflection of the communities they serve.
  • 9. RESEARCH • “A New Wave of Evidence,” by Dr. Karen Mapp (Harvard Graduate School of Education) is an expert in school, family, and community partnerships.
  • 10. FINDINGS • Students with involved parents are more likely to: • Earn higher grades and test scores • Be promoted, pass their courses, and earn credits • Attend school regularly • Have better social skills and improved behavior • Attend school regularly • Graduate and go on to post secondary education
  • 11. FREMONT FINDINGS… • Average ACT score of students attending Stevenson High School: 26.5 • Students attending post secondary education: 94% • Scholarship awards in excess of $5,000,000 per year for Mundelein High School
  • 12. HOW DOES THAT HAPPEN? • CHARACTERISTICS OF HIGH PERFORMING SCHOOLS • Alignment of strategies, processes and activities to the Vision/Mission • Desire to improve • Commitment to learning • Use of data to measure/improve performance • Concern for people • Home/School Partnership
  • 13. FOUR STRATEGIES 1. Proactive programs to foster positive interactions with parents. 2. Offer opportunities to become involved. 3. Inform parents of classroom management and instructional activities. 4. Make accommodations to meet the needs of families of diverse backgrounds.
  • 14.
  • 15. WHAT WORKS • Summer e-newsletter • Opening the year with Meet the Teacher/Supply Drop-Off • Informal interaction and engagement before the year even starts • Back to School Night • Family Nights Focused on Reading, Science, Tech • Partnership Events such as Fitness Festival
  • 19.
  • 20.
  • 21. CHALLENGES • # of Clicks… • 90-7-3… • Incorporating Visuals • Gaining Media’s Positive Interest • Personalized, Targeted Communications • Meaningful Interaction • Student-Centered • Positive • Enhances Home-School Partnership
  • 22.
  • 23. FACT… •51% of supervisors say that they recognize employees who do a good job •17% of employees at that same organization report that their supervisors do well at recognizing them
  • 24.
  • 25.
  • 30. HOME SCHOOL COMMUNICATION • Teacher Websites • Learning Management System! • eBlast • Virtual Backpack • Specific Targeted Communication Campaign • Multimedia Monday • Technology Tuesday • Wild about Learning Wednesdays • Throwback Thursday • Fun Event Friday
  • 38. CHECKLIST Welcoming Environment Policies and Practices Home-School Communication Authentic Engagement Prompt Response Times
  • 39. RESOURCES • Checklist for Schools – Making your Family-Community Partnership Work • http://titleone.dpi.wi.gov/files/titleone/pdf/checklist-for-schools.pdf • Edutopia.org – Parent Leadership Education Resources • http://www.edutopia.org/parent-leadership-education-resources • A Family Friendly School Walkthrough Checklist – • http://www.cesdp.nmhu.edu/toolkit/docs/pdfs/improving-communication/ A%20Family%20Friendly%20Schools%20Walkthrough%20C hecklist%202014.pdf
  • 40. QUESTIONS Type your questions in the chat box.
  • 41. Thank you to our sponsor! http://www.schoolwires.com
  • 42. A CE certificate for today’s webinar will be emailed to you 24 hours after the live session. Join our community: Parent Involvement & Community Engagement in K-12 www.edweb.net/engagement • Invitations to upcoming webinars • Webinar archives and resources • Online discussions • CE quizzes for archived webinars
  • 43. Stay tuned for information about our next webinar! October 8 with Dr. Joyce Epstein, Director of the Center on School, Family, and Community Partnerships Johns Hopkins University Join the Parent Involvement & Community Engagement in K-12 community for an invitation to the next webinar: www.edweb.net/engagement

Editor's Notes

  1. Our vision and goals also include an ongoing focus on communication and engagement. Active engagement of the community through increased, personalized and targeted communication strategies that inform and involve stakeholders is one of our top 3 areas of focus.
  2. Intentional and purposeful messaging… Our STAFF are our Key Communicators
  3. Invite Student and Group Participation at School Board and Community Events
  4. Website – Presence, Key Data Indicators, Interactive
  5. Key Messaging on points of interest to your community
  6. Culture and Climate of the organization – and the community can provide a challenge…SO internal as well as external communication strategies are key to success!
  7. These statistics are important because the internal climate can influence the external…AND it is your employee group that establishes the temperature of your learning organization AND the parents and community stakeholders that you serve!
  8. Student-Centric “Feel Good” Stories, Inspirational Stories, Engaging/Interactive Stories WITH Photos have greatest chance of gaining publicity, AND gaining interest
  9. When news and positive information is centered on their child AND it informs parents of academic or classroom happenings, interest and engagement, positive buzz…climbs “soars”
  10. Tracking which FB stories/posts gain the greatest reach/engagement is helpful. PEOPLE FIRST. The Rest Can Wait 
  11. Focused efforts that include communication roll out templates that INCLUDE a parent education or parent communication strategy.
  12. Focus Groups, Learning Outreach. Involvement within and throughout the community