This document discusses corporate social responsibility (CSR) and its evolution, highlighting its impact on society and the role of businesses in addressing social and environmental challenges. It emphasizes the importance of CSR in aligning business operations with broader social goals and presents CSRwire as a key platform for distributing CSR-related news and resources globally. The document encourages companies to engage with CSR initiatives and utilize CSRwire’s services for visibility and knowledge sharing.

1. CORPORATE SOCIAL
RESPONSIBILITY
THE EVOLUTION OF BUSINESS
HOW CAN BE YOUR PARTNER ON THIS JOURNEY

2. What is
Corporate Social Responsibility?
“THE RESPONSIBILITY OF ENTERPRISES FOR THEIR IMPACT ON SOCIETY”
-- EU COMMISSION
2

3. CSR Integrates
Four Key Areas …
BUSINESS
COMMON NON-
PUBLIC POLICY GOVERNMENTAL
GOOD ORGANIZATIONS
EDUCATION

4. Evolution of CSR
ACTIVISM 1970’S GLOBALIZED RISK CITIZENSHIP 1990’S SUSTAINABILITY
1980’S 2000-PRESENT
NEGATIVE SCREENED ENVIRONMENTAL CAUSE CSRwire
SHARED VALUE
INVESTMENTS MARKETING LAUNCHES
1999
SOCIAL STANDARDIZATION BUSINESS
INVESTMENT STRATEGY

5. CSR Categories BUSINESS ETHICS
ACADEMIA
SUSTAINABILITY
ENVIRONMENT
HUMAN RIGHTS BUSINESS ETHICS
CORPORATE
GOVERNANCE
COMMUNITY
ACTIVISM DEVELOPMENT

6. CSR TODAY
6% 13%
ROLE OF Just make money Play limited role in community
BUSINESS
IN SOCIETY
20%
31% Support larger issues with donations
Change the way they operate to and time
align with greater social and
environmental needs
30%
Support larger issues with
donations, time, and advocate for
Source: Cone/Echo Global CR Opportunity Report 2011. change

7. CSRwire was created to
advance the movement
towards a more
economically just and
environmentally-
sustainable society and
away from single
bottom line capitalism.
Joe Sibilia, Founder and CEO of Meadowbrook
Lane Capital and CEO of CSRwire.com
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8. CSRwire delivers a
Global Network...
• Widely read News Alerts
• 125+ high profile bloggers
• Press releases
• Multimedia
• Research and analysis
• Customized content
• 7,000+ members
• Reaching 224 countries/territories
• 25 CSR-related categories
• 163,000 active users

9. CSRwire’s total eyeballs -
over 87 million monthly.
With Distinguished
Partners

10. News Alert

11. Where News Gets
Its News
The majority of top newswires use CSRwire
to distribute CSR news and information.
• TRUSTED: To achieve the most visibility.
• SHARE KNOWLEDGE: Through access to
extensive distribution, social media and
syndication networks.
• RESPONSIBLE BUSINESS: Raising
awareness of socially responsible initiatives.

12. What is
YOUR
COMPANY
doing about its
social and
environmental
footprint?

13. Contact CSRwire about our
Distribution and
Syndication Opportunities
SO WHAT ARE YOU
WAITING FOR?
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