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Do you want to Pair?
How to Mind-Meld for Ideation
Lean UX SF • August 21, 2017 • Pivotal • Colby Sato & Kim Dowd
Kim Dowd
Former Design Practice Lead at Pivotal Labs
Startups
CMU
Teaching
3 years pairing at Pivotal Labs
kimsheblue@gmail.com
Medium & Twitter: @kimsheblue
Colby Sato
Designer at Pivotal
Pairing for 1+ year (in house)
BS Engineering
Gardener
CDJSato@gmail.com
Medium: @ColbySato
Covering today
Lecture: Design Pairing
How and why Pairing can improve your design.
Workshop: You pair!
Make a thing with a new person!
Q&A: We talk
Even more pairing goodness
Reflect: You talk
How’d that go?
What is pairing?
2 designers working together 

(variable or similar skill set)

1 project
Full time
Co-ownership of process/design/outcomes


1 Screen with computer (research, wires, emails)
1 pen with paper (wires, visual design)
1 marker with whiteboard (workshops)
Why we care
Great work
Learned edges of my knowledge 

as designer and human
Team culture/learning
Inclusive
History
Eames and other pairs
Cooper’s approach
Pivotal’s approach
Elton John & Bernie Taupin
Simon & Garfunkel
Tegan & Sara
https://www.oreilly.com/ideas/pair-design
https://content.pivotal.io/blog/pair-design-rule-1-wear-one-hat-at-a-time
But why?
Better designs
More fun
Faster, 1+1=3
2 tracks of work 

(high level research & feeding a backlog!)
What it’s not
• A different kind of critique
Training
Principle/Intern
Collaborating for a day or two is great, 

but is not pairing
Organizational Reqs
Support from management for

2 designers an a project full-time for at least 3 weeks
Org. understands “design a problem solving” rather
than “design as wireframe production.”
Consultancy and In-House model both work at Pivotal
Experiment with one project, test velocity/outcome
and productivity
Pairing Disposition
Belief that other people have the right answer 

and that you can be wrong
Trust
Security in oneself
Belief that your pair has a valid point of view 

(really) (really really)
Pairs Skill sets
Varied or similar skill sets are ok

(previous experience working in design is needed)



Varied years of experience are ok
Equal ownership is key
Phases of Design
Works for all phases:



Research, synthesis, 

ideation, wireframing, building
Pairing Behaviors
Taking turns between listening, leading, and questioning
Confirming what others are saying
Taking a breath and slowing down as you speak
Takes breaks
Being more positive, less critical
Risks
Creative Director / intern relationship
Trust never develops, work becomes hell
Pairs become inward-looking
When not to Pair
Intense knowledge disparity and short timeline
Production work, when there’s strong alignment
on what to do (unless you realllly want to)
When tired of pairing
Workshop for
Design Pairing Ideation Session
1. You are going to pair with someone and make a
book cover based off of the words that you have
been given. 

2. You will combine the meaning of your word with
the meaning of your pairs word and make a book
cover that encompasses both ideas. 

3. You will draw a book cover that has an image that
communicates the shared idea of the words, a title
and an author. 

4. You will present this to the people at your table at
the end of the exercise.
Book Cover that combine 

“Kale Chips” & “Mix Tape”
Image + Title + Author
Schedule (45 minutes)
1. Find a new buddy that you do not know. Sit with him/her.
2. Read words together (look up word on google if unsure)
3. Choose one word per person.
4. Select who is driver first (They pick up Sharpie)
5. We do a demo 5 MINUTES

6. Driver draws, Navigator chats. 5 MINUTES
7. Switch roles and sharpie. 5 MINUTES
8. Switch roles and sharpie. 5 MINUTES
9. Switch roles and sharpie. 5 MINUTES



10. Present your book cover to table-mates. 5 -10 MINUTES
11. Reflect. Discuss how this went. What has hard? What was
easy? 10 MINUTES
Setup
Make a
book
cover
Share
Common Questions
Who controls the mouse/pen/marker/client presentation?
This changes with a natural cadence of the pair. You’ll see in the exercise that it just sort of happens.
Who owns the files?
Both people own them.
How is versioning managed?
The pair comes to an agreement about it.
How are the roles and responsibilities defined for and understood by stakeholders?
The pair is presented as a unified team, and each of their skillets and qualities are highlighted. The
pair should be in agreement about all of their design decisions, so they are a united.


Does the pair of designers attend every meeting in the project?
The meetings can and should be split up. Every other IPM, client check-in, etc. They can be
attended together, if that is what each person prefers.
How to pick a pair? What makes a good pair?
The needs of the phases of project are covered by the combined skillets
Emotional maturity
Baseline understanding and experience with design process
Some Blog Posts
https://content.pivotal.io/blog/pair-design-rule-1-wear-one-hat-at-a-time
https://content.pivotal.io/blog/pair-designing
https://www.oreilly.com/ideas/pair-design
https://www.cooper.com/journal/2017/2/what-does-pair-design-look-like

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Pair Design: How to Mind-Meld for Ideation

  • 1. Do you want to Pair? How to Mind-Meld for Ideation Lean UX SF • August 21, 2017 • Pivotal • Colby Sato & Kim Dowd
  • 2. Kim Dowd Former Design Practice Lead at Pivotal Labs Startups CMU Teaching 3 years pairing at Pivotal Labs kimsheblue@gmail.com Medium & Twitter: @kimsheblue
  • 3. Colby Sato Designer at Pivotal Pairing for 1+ year (in house) BS Engineering Gardener CDJSato@gmail.com Medium: @ColbySato
  • 4. Covering today Lecture: Design Pairing How and why Pairing can improve your design. Workshop: You pair! Make a thing with a new person! Q&A: We talk Even more pairing goodness Reflect: You talk How’d that go?
  • 5. What is pairing? 2 designers working together 
 (variable or similar skill set)
 1 project Full time Co-ownership of process/design/outcomes 
 1 Screen with computer (research, wires, emails) 1 pen with paper (wires, visual design) 1 marker with whiteboard (workshops)
  • 6. Why we care Great work Learned edges of my knowledge 
 as designer and human Team culture/learning Inclusive
  • 7. History Eames and other pairs Cooper’s approach Pivotal’s approach
  • 8.
  • 9. Elton John & Bernie Taupin Simon & Garfunkel Tegan & Sara
  • 12. But why? Better designs More fun Faster, 1+1=3 2 tracks of work 
 (high level research & feeding a backlog!)
  • 13. What it’s not • A different kind of critique Training Principle/Intern Collaborating for a day or two is great, 
 but is not pairing
  • 14. Organizational Reqs Support from management for
 2 designers an a project full-time for at least 3 weeks Org. understands “design a problem solving” rather than “design as wireframe production.” Consultancy and In-House model both work at Pivotal Experiment with one project, test velocity/outcome and productivity
  • 15. Pairing Disposition Belief that other people have the right answer 
 and that you can be wrong Trust Security in oneself Belief that your pair has a valid point of view 
 (really) (really really)
  • 16. Pairs Skill sets Varied or similar skill sets are ok
 (previous experience working in design is needed)
 
 Varied years of experience are ok Equal ownership is key
  • 17. Phases of Design Works for all phases:
 
 Research, synthesis, 
 ideation, wireframing, building
  • 18. Pairing Behaviors Taking turns between listening, leading, and questioning Confirming what others are saying Taking a breath and slowing down as you speak Takes breaks Being more positive, less critical
  • 19. Risks Creative Director / intern relationship Trust never develops, work becomes hell Pairs become inward-looking
  • 20. When not to Pair Intense knowledge disparity and short timeline Production work, when there’s strong alignment on what to do (unless you realllly want to) When tired of pairing
  • 21. Workshop for Design Pairing Ideation Session 1. You are going to pair with someone and make a book cover based off of the words that you have been given. 
 2. You will combine the meaning of your word with the meaning of your pairs word and make a book cover that encompasses both ideas. 
 3. You will draw a book cover that has an image that communicates the shared idea of the words, a title and an author. 
 4. You will present this to the people at your table at the end of the exercise.
  • 22. Book Cover that combine 
 “Kale Chips” & “Mix Tape” Image + Title + Author
  • 23.
  • 24. Schedule (45 minutes) 1. Find a new buddy that you do not know. Sit with him/her. 2. Read words together (look up word on google if unsure) 3. Choose one word per person. 4. Select who is driver first (They pick up Sharpie) 5. We do a demo 5 MINUTES
 6. Driver draws, Navigator chats. 5 MINUTES 7. Switch roles and sharpie. 5 MINUTES 8. Switch roles and sharpie. 5 MINUTES 9. Switch roles and sharpie. 5 MINUTES
 
 10. Present your book cover to table-mates. 5 -10 MINUTES 11. Reflect. Discuss how this went. What has hard? What was easy? 10 MINUTES Setup Make a book cover Share
  • 25. Common Questions Who controls the mouse/pen/marker/client presentation? This changes with a natural cadence of the pair. You’ll see in the exercise that it just sort of happens. Who owns the files? Both people own them. How is versioning managed? The pair comes to an agreement about it. How are the roles and responsibilities defined for and understood by stakeholders? The pair is presented as a unified team, and each of their skillets and qualities are highlighted. The pair should be in agreement about all of their design decisions, so they are a united. 
 Does the pair of designers attend every meeting in the project? The meetings can and should be split up. Every other IPM, client check-in, etc. They can be attended together, if that is what each person prefers. How to pick a pair? What makes a good pair? The needs of the phases of project are covered by the combined skillets Emotional maturity Baseline understanding and experience with design process