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Search Engine Optimization


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Search Engine Optimization

  1. 1. • Search Engine Optimization • • • Search Engine Optimization - Upfront Ranking in Organic Listings • • WHY USE SEO? There are five main reasons as to why companies should be looking towards implementing a Search Engine Optimization (SEO) strategy, all of which serve to deliver an effective alternative to traditional marketing methods with targeted and measurable results. Increased traffic and conversion rates Reduction in costs Increased brand awareness Increased browser and client satisfaction Complements traditional marketing campaigns • • • • • • • Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural listings" search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. In order to implement SEO we need to finalize relevant keywords. So find below some relevant keywords with rational traffic for your reputed company. We can surely entertain any requests regarding keywords for your personal projects from time to time. We would be working on a commitment basis where we would rank at least 70% of the keywords on the first page of Google.
  2. 2. PHASE I - Stage I Evaluation & Planning Process Deliverables Current site stats recording (Link Popularity, PR etc) Pre SEQ Analysis Report Pre-optimization Search Engine rank recording Pre SEQ Analysis Report Search Engine Friendliness Analysis and Technical Analysis of Website Pre SEQ Analysis Report Content writing recommendations Selection of WebPages for optimization Detailed Completive Analysis and Strategy Keyword Research and Selection Report (r feedback) Final approved keywords (based Client approval) E-mail Stage II On-Page Optimization Remove broken Inks Checklist mage optimization Checklist integrate robots.txt Checklist :net rate sitemaps Checklist 3oogle Analytics Code Checklist Webmaster Tools Checklist analyze keyword density on pages and suggestions for content Checklist Report r Report Pre SEQ Analysis Report
  3. 3. PHASE ii - Stage III Off-Page Optimization Process Deliverables Timelines Directory Submissions - Monthly Report Ongoing Social Book Markings Monthly Report Monthly Report Ongoing Online Classifieds Yellow pages and Business listings Search Engine Submissions Monthly Report (One Time Submission) Press Release Submissions On Demand Misc link building Monthly Report Ongoing One Time Submission On Demand One Time Submission -
  4. 4. SEO Detailed Activity Schedule SEARCH ENGINE OPTIMIZATION(ORGANIC PUSH) Initial Site & Target Audience Analysis Search Engine Friendliness Analysis Competitive Analysis Ranking Analysis Meta Optimization & Content Optimization Site Code Optimization Submission of Home Page to Search Engines Sitemap Creation and updation Google Analytics and Webmaster creation & maintenance OFF PAGE OPTIMIZATION Article Submission Social Bookmarking Directory Submission Classifieds Submission 1st Month 2nd Month 3rd Month 4th Month 5th 6th Month Month First Year 7th Month 8th Month 9th Month yes yes yes yes yes yes 5 yes yes yes 5 yes yes yes 5 yes yes yes yes 5 yes 40 100 200 20 20 50 50 5 20 50 50 5 11th Month 12th Month yes yes yes 5 yes yes yes 5 yes yes yes 5 yes yes yes yes yes yes 5 yes yes yes 5 yes yes yes 5 yes yes yes 5 yes yes yes 5 yes yes 10th Month yes yes yes yes yes yes yes yes yes yes 20 50 50 5 20 50 50 5 20 50 50 5 20 50 50 5 20 50 50 5 20 50 50 5 20 50 50 5 20 50 50 5 20 50 50 5 yes
  5. 5. SEO On Page Setups On Page SEO Activities Search Engine Friendly Navigation/link Suggestions Keyword Analysis and Ranking Bench marketing URL Rewriting Suggestion Broken Link Suggestion and Recommendation Web crawl errors Issues Resolve Suggestion 404 Page creation Suggestion webpage Indexing Redirection Suggestions Copy writing effective Titles and Descriptions Optimizing site navigation Website page Related Keyword selection and insertation Website Bounce Rate and Traffic Analysis Discussions Title, Description and Keyword Meta Tags Suggestions HTML/CSS Validation Check Check & Remove broken Links Sugges Robots.txt file creation and installation Google Webmaster Tool installation Google Sitemap Setup And Suggestion W3C validation check Integrate robots.txt Integrate sitemap in robots file Integrate Sitemaps/RSS/XML Files Integrate Html Sitemap Integrate ror.xml files Integrate RSS files Implement Google Webmaster Account Country Preference Setting Allow Crawler to Access Your Web page Integrate Sitemap in Google Webmaster SEO On Page Optimization Meta Data Optimization Keyword Integration Anchor Tag Optimization Content Optimization Footer Tag Inclusion Keyword Density Title and ALT Attribute Implementation Implement H1 H2 header Tags Keywords appropriateness or competitiveness Unique/relevant content Grammar/spelling check Image optimization Integrate Sitemaps XML Files
  6. 6. Technical Testing Analysis SEO FACTORS IMPORTANCE (Why?) Google Indexed pages Google Page Rank 404 page VALUE (If any) HOW DOES YOUR SITE SCORE 102 Fair 1 Fair Not found not good ACTION (if any) Need to increae more service secific pages this page is very mandatory otherwise you will loss your visitors. On Page Testing Title Relevancy 1% not good Keyword 1% relevant. not good Heading found not good Sitemap.xml not found not good Robots.txt not found not good Content Optimization Not Found not good Not Optimized Not Optimized Not Optimized Not Found Not Optimized Not Present not good not good not good not good not good not good Title Tag URL Structure Description HTML Sitemap Images Tag Title attribute we will set the keyword density between 3-4 % for the whole landing Page we will set the keyword density between 3-4 % for the whole landing Page Use 1 heading for a whole landing page ( Not keyword specifi ) this site will help into indexing to any new page (need to update it) needs to submit new robots.txt for better crawling we do the content optimization with proper keyword density.
  7. 7. STC Social Media Brand Promotion. Stand out from the Crowd.