Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Interactive Marketing

1,188 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Interactive Marketing

  1. 1. Interactive Marketing Goals and Planning
  2. 2. Overall Goals <ul><li>Attract Visitors </li></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Community Building </li></ul></ul><ul><li>Attract Sales Leads </li></ul>
  3. 3. Analytics <ul><li>Number Tracking </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>SEO Analytics (seomoz.org) </li></ul></ul>
  4. 4. Google Analytics <ul><li>Visitors </li></ul><ul><li>Traffic Sources </li></ul><ul><li>Content </li></ul>
  5. 5. Visitors <ul><li>Numbers </li></ul><ul><ul><li>Unique </li></ul></ul><ul><ul><li>Visits </li></ul></ul><ul><ul><li>Pageviews </li></ul></ul><ul><ul><li>Time spent </li></ul></ul><ul><ul><li>Bounce Rate </li></ul></ul>
  6. 6. Traffic Sources <ul><li>Origins </li></ul><ul><ul><li>Direct </li></ul></ul><ul><ul><li>Referring </li></ul></ul><ul><ul><li>Search engines </li></ul></ul>
  7. 7. Content <ul><li>Locations </li></ul><ul><ul><li>Most visited </li></ul></ul><ul><ul><li>Top landing pages </li></ul></ul><ul><ul><li>Exit pages </li></ul></ul><ul><ul><li>Site Overlay </li></ul></ul>
  8. 8. Search Engine Optimization <ul><li>Tracking </li></ul><ul><ul><li>SEO Analytics </li></ul></ul><ul><li>Content Creation </li></ul>
  9. 9. SEO Analytics <ul><li>Rank Analysis </li></ul><ul><li>Keyword Analysis </li></ul><ul><li>Link Analysis </li></ul>
  10. 10. Rank Analysis <ul><li>Based on Google Search results </li></ul><ul><ul><li>Gives the position of URL in SERP’s for a given keyword </li></ul></ul><ul><li>Current results </li></ul><ul><ul><li>Page 3 of SERP’s for search term “restaurant online ordering” </li></ul></ul>
  11. 11. Link Analysis <ul><li>Backlink Anchor Text Analysis </li></ul><ul><ul><li>Tells you what keywords other websites are linking to you with. </li></ul></ul>
  12. 12. Keyword Analysis <ul><li>Keyword Difficulty Test </li></ul><ul><ul><li>Ranks the difficulty for ranking for specific Terms </li></ul></ul><ul><li>Term Extractor </li></ul><ul><ul><li>Determines best keywords based on existing content </li></ul></ul><ul><li>Term Targeting </li></ul><ul><ul><li>Determines how well a particular term is being targeted. Ranked between A and F. </li></ul></ul>
  13. 13. Content Creation <ul><li>Onsite Content </li></ul><ul><li>Offsite Content </li></ul>
  14. 14. Onsite Content <ul><li>Resercom Created </li></ul><ul><ul><li>Static Information </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Documents </li></ul></ul><ul><ul><li>Site Maps </li></ul></ul><ul><li>Community Created </li></ul><ul><ul><li>Commentary </li></ul></ul><ul><ul><li>RFI’s </li></ul></ul><ul><ul><li>Contact us </li></ul></ul><ul><ul><li>Customer Feedback </li></ul></ul><ul><ul><li>Client Feedback </li></ul></ul>
  15. 15. Resercom Content <ul><li>Static Information </li></ul><ul><ul><li>Current and Updated </li></ul></ul><ul><ul><li>Quality assured </li></ul></ul><ul><ul><li>Intelligent and Straightforward </li></ul></ul><ul><ul><li>Team created </li></ul></ul>
  16. 16. Resercom Content <ul><li>Images </li></ul><ul><ul><li>Database </li></ul></ul><ul><ul><ul><li>Creative Commons </li></ul></ul></ul><ul><ul><ul><li>Paid Images </li></ul></ul></ul><ul><ul><li>Team Selected </li></ul></ul>
  17. 17. Resercom Content <ul><li>Videos </li></ul><ul><ul><li>Team Produced </li></ul></ul><ul><ul><li>Team Edited </li></ul></ul><ul><ul><li>Quality assured </li></ul></ul>
  18. 18. Resercom Content <ul><li>Blogs </li></ul><ul><ul><li>Executive Blog </li></ul></ul><ul><ul><li>Development Blog </li></ul></ul><ul><ul><li>Marketing Blog </li></ul></ul>
  19. 19. Resercom Content <ul><li>Documents – Team Created </li></ul><ul><ul><li>RFI </li></ul></ul><ul><ul><li>Vendor Comparison </li></ul></ul><ul><ul><li>Service Guide </li></ul></ul>
  20. 20. Resercom Content <ul><li>Site Maps </li></ul><ul><ul><li>Map for search engines </li></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><ul><li>Targeted information </li></ul></ul></ul><ul><ul><ul><li>Specifies keywords </li></ul></ul></ul>
  21. 21. Community Content <ul><li>Feedback </li></ul><ul><ul><li>Commentary </li></ul></ul><ul><ul><li>RFI’s </li></ul></ul><ul><ul><li>Contact requests </li></ul></ul>
  22. 22. Offsite Content <ul><li>Building relationships with community </li></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul>

×