Search Engine Optimization (On Page Seo ) Overview

1. SEARCH ENGINE
OPTIMIZATION
Search engine optimization is the process of
improving the visibility of a website on organic
(“natural or un-paid) search engine result pages
(SERPs).
On Page Seo
Off Page Seo

2. SEO TYPES
On Page Seo- is the practice
of optimizing web pages in order to rank
higher and earn more relevant traffic in
search engines.
 Off Page Seo- refers to techniques
that can be used to improve the position of a
web site in the search engine
results page (SERPs). Many people
associate off-page SEO with link building
but it is not only that.

3. TECHNIQUES OF SEO
White Hat Seo
Black Hat Seo
Grey Hat Seo

4. ON PAGE SEO
Meta Tags- are snippets of text that describe a
page’s content; the meta tags don’t appear on the
page itself, but only in the page’s code.
 Title tag (70 words)
 Meta Description tag (160 words)
 Meta Robots tag
 Meta Keywords Tag
 Anchor Tag
 Image Alt Tag

5. GOOGLE WEBMASTER
TOOL
Google Search Console is a no-charge web service
by Google for Webmasters. It allows webmasters to
check indexing status and optimize visibility of their
websites. As of May 20, 2015, Google
rebranded Google Webmaster Tools as Google
Search Console.
It has tools that let webmasters:
1. Submit and check a Sitemap.
2. Check and set the crawl rate.
3. List internal and external pages that link to the
site.
4. See what keyword searches on Google led to the
site being listed in the SERPs, and the click through
rates of such listings

6. TOOLS FOR SEO
Page speed Insight
Mobile Responsive Test
Check duplicate content (siteliner.com)

7. INTERNAL LINKING
An internal link is a type of hyperlink on a webpage
to another page or resource, such as an image or
document, on the same website or
domain. Hyperlinks are considered either "external"
or "internal" depending on their target or destination.