The document discusses search engine optimization (SEO) techniques. It defines SEO as working to optimize a website's page rank through methods like tagging and bookmarking to increase traffic and make the site more popular. SEO is done through both on-page techniques, like optimizing content, meta tags and URLs, and off-page techniques to get backlinks, like article submission and social media promotion. White hat SEO focuses on improving user experience, while black hat tries to artificially boost rankings against guidelines.

1. IN
DELHI NCR

2. What is SEO
The SEO means search engine
optimization.
It is basically related to the up gradation of
website rank on the search engine search
It is done by experts who know how to
upgrade the web site contents information
etc
They have some way like tagging
bookmarking etc through which they raise
the rank of the page

3. DEFINATION OF SEO
The search engine
optimization is a
technique in which we
work on optimization
of the page rank so
that we can increase
it, and the page
become more and
more popular.
. As the search
engines provide ranks
to the pages of a web
site according to the
traffic on that page,
the originality of the
content of the page
etc and if the user
searches in keyword
or contents using the
search engine the
search engine publish
the link of that page
according to the page
rank provided to it

4. TYPES OF TECHNIQUES
There are
mainly three
techniques
used
1. White hat
seo
2. Grey hat seo
3. Black hat seo

5. White Hat SEO
White Hat SEO is
when you make
changes on your site
that create a better
user experience. You
are genuinely trying to
improve the site and
hoping that by doing
so you will also
increase your search
engine results page
rankings.

6. Black hat SEO
Black hat SEO
methods are not
within the Google
Guidelines and try to
unnaturally game
the system for a
better search engine
rank position

7. TYPES OF SOE
The optimization
work is basically
divided into two
main parts
1. ON PAGE SOE
2. OFF PAGE SEO

8. ON PAGE SEO
On-page
optimization means
making small
modifications
in your website
which have a
noticeable impact on
your site's user
experience and
performance in
organic search
results.

9. OFF PAGE SEO
Off page SEO is
basically getting
links to your site, as
search engines use
this as a measure of
the popularity and
authority of your
site. These
backlinks are the
highest weighted
factor in determining
ranking.

10. On-page optimization includes
Page Load factor
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML
and HTML
RSS Feed
Usability and
accessibility

11. Off-page optimization includes
Search engine submission
Article submission
Community creation in social
networking sites
Forum posting
Directory submission
Social bookmarking
Link exchange
Photo sharing
Video promotion
Business reviews
Yahoo answers
Document sharing
Blog submission
Blog comment
RSS feed
Do follow blog comment
Create advertisement
Comments posting
Press releases
PDF submission
Micro blogging

12. WHITE HAT SEO