1. Coach
Roger
Marketing to your
Prospect's Dreams
How to Attract Prospects
When They Do not HAVE
to buy your Product
Coach Roger
281-937-7196
2. Coach
Roger
• Coach Roger has been working with both
Billion $ publicly traded businesses and
privately held businesses since 1992.
• He received his MBA in Marketing from the
University of Houston and a BS in Finance
with Honors from the University of New
Orleans
• At an October 2011 National Coaching
Conference in Ft. Lauderdale; won the
National Business Coaching Excellence
Award
• Married 18 years, he is the father of two
amazing kids!
Coach Roger
281-937-7196
3. Coach Your Customer’s Choices
Roger
• Buy from you
• Buy from your Competitor
• Not Buy at all
This means that 2 of 3 options
are NOT you!
So, what do you do?
Coach Roger
281-937-7196
4. Coach
Roger
SHOW them their Dreams
And then HOW YOU will
help your Prospect
Capture THEIR Dreams
Coach Roger
281-937-7196
5. Coach
Roger Typical Boring Ad
Coach Roger
281-937-7196
7. Coach
Roger A.I.D.A. Formula
GREAT
MARKETING
Coach Roger
281-937-7196
8. Coach
Roger ATTENTION
Create a HEADLINE that GETS ATTENTION!
Coach Roger
281-937-7196
9. Coach
Roger INTEREST
Give them a reason to be Interested in learning
more
Coach Roger
281-937-7196
10. Coach
Roger DESIRE
Create Desire for them to connect with you
Coach Roger
281-937-7196
11. Coach
Roger ACTION
Get Your Prospects to TAKE ACTION
- They only get this by giving you
permission to contact you (NO QUOTE
REQUESTS!!)
Coach Roger
281-937-7196
12. Coach Have a CONSISTENT PLAN
Roger
Coach Roger
281-937-7196
13. Coach
Roger Opportunity
Coach Roger
281-937-7196