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David Simon SVP of Strategic Development at PointRoll
Todd Pasternack VP of Product Strategy at PointRoll

The Future of S...
Over YOU population will
the US
DID 50% ofinternet by mobile device
be browsing the
in 2014.
KNOW?
That’s are over
And over 114 million of
There 36% of the
total will be mobile
themUS population!phone
146 million Facebook...
FACEBOOK ADS TARGETED TO DAVID
We Live In A World of Engagement
ONLINE A WORLD OF
WE LIVE INADVERTISING
ENGAGEMENT
WHAT IF WE COULD COMBINE…
FACEBOOK

WITH

RICH ENGAGING CREATIVE

874 MILLION MOBILE MONTHLY
AVERAGE USERS

ENGAGING, RESP...
ITS ED’S
WORLD.
#MEETE
Gym instructor and t-ball
D by day…
coach
ninja by night.

YOU’RE JUST ADVERTISING IN IT.

#MeetEd
ED’S INTERESTS
 Cambodian food
 Power tools
 Fantasy football
ED’S RECENT
ONLINE BEHAVIOR
 Bought a snow blower
 Signed up for hot yoga
 Bought a bouncy castle
 Spent over 72 hours...
Scan the code to
view Showcase!
CHALLENGE

CASE
STUDY

Test their highly successful desktop e-circular
campaigns on Facebook mobile.
GOAL

CASE
STUDY

The goal was to drive consumer action from in-hand
technology and expand their Facebook reach and
page e...
CASE
STUDY

PERFORMANCE
FACEBOOK
PERFORMANCE
•

Total Reach 8,312,024

•

Page Likes 6,914

•

Engagement Per Like 187.97%...
#MEETE
Gym instructor and t-ball
D by day…
coach
ninja by night.

BACK TO ED
ED’S FRIENDS


752 Facebook friends



Belongs to following groups:
•
•

Taylor Swift Fans

•



Crocs on my feet

Afte...
GIVE ED A TRY!
GIVE ED A TRY!

Ed Facebook Campaign


Impressions Served = 78,862



Total Expansions = 939



Expansion Rate = 1.2%

...
GIVE ED A TRY!

Ed App Engagement


20% of engaged users granted PointRoll
permission to use their private information

...
FINAL THOUGHTS
 Social Targeting + Rich Creative = Deep Engagement
 Permission-based Advertising = Long-Term Engagement
...
#THANKYOU
David Simon SVP of Strategic Development at PointRoll
Todd Pasternack VP of Product Strategy at PointRoll

EMAIL...
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!
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2013 iMedia Agency Summit Presentation - The Future of Social is Rich!

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Facebook Engages Consumers Across Mobile Devices with Relevant & Interactive Creative at Scale Driving Results:

Discover how marketers across verticals can utilize rich media within Facebook to connect with their consumers, increasing brand awareness, CTR, and engagement rates across mobile platforms. Learn how big brands can couple Facebook's unmatchable reach and targeting capabilities with dynamic and interactive creative to measure and understand user engagement within a social environment, going beyond "Likes."

Published in: Technology, Business
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2013 iMedia Agency Summit Presentation - The Future of Social is Rich!

  1. 1. David Simon SVP of Strategic Development at PointRoll Todd Pasternack VP of Product Strategy at PointRoll The Future of Social is Rich! Facebook now engages consumers across mobile devices with interactive rich and relevant creative delivered and targeted at scale.
  2. 2. Over YOU population will the US DID 50% ofinternet by mobile device be browsing the in 2014. KNOW?
  3. 3. That’s are over And over 114 million of There 36% of the total will be mobile themUS population!phone 146 million Facebook Facebook users users in the US. by 2014
  4. 4. FACEBOOK ADS TARGETED TO DAVID
  5. 5. We Live In A World of Engagement
  6. 6. ONLINE A WORLD OF WE LIVE INADVERTISING ENGAGEMENT
  7. 7. WHAT IF WE COULD COMBINE… FACEBOOK WITH RICH ENGAGING CREATIVE 874 MILLION MOBILE MONTHLY AVERAGE USERS ENGAGING, RESPONSIVE CREATIVE UNPARALLELED AUDIENCE TARGETING* REAL-TIME MARKETING (DYNAMIC) NATIVE AD EXPERIENCE 150+ PERFORMANCE METRICS *First and third party
  8. 8. ITS ED’S WORLD. #MEETE Gym instructor and t-ball D by day… coach ninja by night. YOU’RE JUST ADVERTISING IN IT. #MeetEd
  9. 9. ED’S INTERESTS  Cambodian food  Power tools  Fantasy football
  10. 10. ED’S RECENT ONLINE BEHAVIOR  Bought a snow blower  Signed up for hot yoga  Bought a bouncy castle  Spent over 72 hours on his mobile phone using Facebook last week
  11. 11. Scan the code to view Showcase!
  12. 12. CHALLENGE CASE STUDY Test their highly successful desktop e-circular campaigns on Facebook mobile.
  13. 13. GOAL CASE STUDY The goal was to drive consumer action from in-hand technology and expand their Facebook reach and page exposure.
  14. 14. CASE STUDY PERFORMANCE FACEBOOK PERFORMANCE • Total Reach 8,312,024 • Page Likes 6,914 • Engagement Per Like 187.97% • Total CTR*: 17.28%, (17.17% higher than PointRoll’s mobile benchmark of 0.11%) • Interaction Rate*: 0.81% (0.13% higher than PointRoll’s mobile benchmark of .68%) • Activity Rate*: 44.53% (44.10% higher than PointRoll’s mobile benchmark of 0.43%) Page Engagements 12,996 • MOBILE RICH MEDIA PERFORMANCE
  15. 15. #MEETE Gym instructor and t-ball D by day… coach ninja by night. BACK TO ED
  16. 16. ED’S FRIENDS  752 Facebook friends  Belongs to following groups: • • Taylor Swift Fans •  Crocs on my feet After Shower Selfies Created a group for his neighborhood Fantasy Football League  Created his own Facebook Fan Page called “Asian Dragon Tattoos”
  17. 17. GIVE ED A TRY!
  18. 18. GIVE ED A TRY! Ed Facebook Campaign  Impressions Served = 78,862  Total Expansions = 939  Expansion Rate = 1.2%  79.4% of people who expanded the ad also interacted with the unit  116 users Liked, commented or shared Ed’s story  Demographics: • Male= 62 • Female = 38
  19. 19. GIVE ED A TRY! Ed App Engagement  20% of engaged users granted PointRoll permission to use their private information  31% of app users shared their customized ad with their Facebook Friends • Total Impressions of user custom campaigns shared = 2032  News Feed = 1024  Timeline = 372  Ticker = 636  Total amount of users who clicked on shared ad = 133
  20. 20. FINAL THOUGHTS  Social Targeting + Rich Creative = Deep Engagement  Permission-based Advertising = Long-Term Engagement  Social Media Relationships = Brand Advocacy
  21. 21. #THANKYOU David Simon SVP of Strategic Development at PointRoll Todd Pasternack VP of Product Strategy at PointRoll EMAIL: dusimon@pointroll.com EMAIL: tpasternack@pointroll.com @simondavidu @toddpasternack

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