Advertisements are evolving from traditional banner ads to new forms on social media as ad blocking increases. While 48% of internet users block ads costing $21.8 billion in revenue, companies like Facebook are pushing ads on users anyway. Social media advertising, especially on mobile devices, is a growing market expected to reach $8.4 billion in 2015 and $9.1 billion in mobile ads alone in 2018. Targeted social media ads are effective at driving traffic but come with disadvantages like negative user sentiment and difficultly measuring ROI.

1. Photo by Mourner - Creative Commons Attribution License https://www.flickr.com/photos/80849382@N00 Created with Haiku Deck

2. 48% of the internet users are using ad blockers
$21.8 billion in global ad revenue is blocked(1)
So, you think all the advertisements are gone?
NO! they just change into different forms!

3. Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00 Created with Haiku Deck
Facebook essentially says that its ads aren't
that annoying and are critical to its existence,
so it's going to begin forcing ads on
people who are currently trying to
avoid them.(5)

4. Photo by stevegarfield - Creative Commons Attribution License https://www.flickr.com/photos/48600103384@N01 Created with Haiku Deck
Mobile advertising was on course to
comprise 68% of Facebook’s
Revenue and 84% of Twitter’s
in 2014, and 2/3 of social media,
Advertising spend is forecasted to go
towards mobile ads in 2018,
creating a $9.1 billion market
on mobile.

5. Photo by MIKI Yoshihito. (#mikiyoshihito) - Creative Commons Attribution License https://www.flickr.com/photos/7940758@N07 Created with Haiku Deck
Social Media Advertising is becoming a powerful
player in the online advertising game, which would
be estimated to reach $8.4 billion in 2015.(6).

6. Photo by Cuerpos que palpitan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/89595860@N06 Created with Haiku Deck
Why choosing Social Network?
• advanced targeting options
• reliable conversion tracking
• prevalence on mobile devices(6)

7. Photo by Sharon Drummond - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/28085418@N07 Created with Haiku Deck
Online advertising is a natural choice for modern businesses,
but after the decline of the banner ad,
businesses began searching for alternatives.

8. Photo by faulty flipflop - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/92652618@N05 Created with Haiku Deck
89% of Internet users that are aged between 18 to 29 years old &
43% of the 65 and older are participating in social media
activities.(8)

9. Photo by owenwbrown - Creative Commons Attribution License https://www.flickr.com/photos/42673922@N03 Created with Haiku Deck
audience retention was high and
over 80% of the users would
click on it watch the whole ad(9)

10. Photo by nando.quintana - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/59282750@N00 Created with Haiku Deck
Advantages?(7)
• A lot cheaper than other marketing tactics
• Exposing your brand into bigger Audiences
• Building authentic relationship
• Introducing brand loyalty

11. Photo by mrhayata - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36516818@N00 Created with Haiku Deck
Social Media Advertising can be used in(2)
• Paid Media
• anything that is paid for to drive traffic to owned
media properties
• Owned Media
• any communication channel or platform that belongs to
your brand that you create and have control over
• Earned Media
• when people talk about and share your brand, products
and services, either in response to content you’ve shared
or via voluntary means

12. But is usually treated as owned and earned(3)

13. JAMES O’BRIEN

14. Over 5,000 videos,
50,000 images,
a range of high-octane
sports events to its name –
and not an energy drink in
sight.(4)

15. Using users’ own shared information to
identify interest & Proactively targets relevant
users before users even begin their search.(6)

16. Two million blog posts are written each day, 30 billion pieces of
content are shared on Facebook each month and 278,000
tweets are sent every minute. (4)

17. Photo by zilverbat. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25228175@N08 Created with Haiku Deck
‘‘I've been overwhelmed by the sheer amount of jabber
in the world… a vast cloud of blah I felt I was
contributing to every seven days.”(4)
----Charlie Brooker

18. Photo by soeperbaby - Creative Commons Attribution License https://www.flickr.com/photos/61520749@N04 Created with Haiku Deck
TO AVOID BEING OVERWHELMED BY USING(6)
• Interest targeting
• Behavioral/Connection targeting
• Custom targeting
• Lookalike targeting

19. Photo by Ed Yourdon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72098626@N00 Created with Haiku Deck
DISADVANTAGES(8)
• Social Media Marketing Generates Negative Users
• Social Media Marketing Makes You Lose Control
• Social Media Marketing ROI is Hard to Define

20. References
(1) The digital media industry needs to react to ad blockers ... or else. (2016). Columbia Journalism Review. Retrieved
23 October 2016, from
http://www.cjr.org/business_of_news/will_ad_blockers_kill_the_digital_media_industry.php
(2) Paid, Owned and Earned Media:What’s the Difference? [INFOGRAPHIC]. (2014). Adweek.com. Retrieved 23
October 2016, from http://www.adweek.com/socialtimes/paid-owned-earned-media-meaning/502565
(3) Making Sense of Owned Media. (2014). Harvard Business Review. Retrieved 23 October 2016, from
https://hbr.org/2014/10/making-sense-of-owned-media
(4) Brands as publishers: inside the content marketing trend | Curve. (2016). Curve.gettyimages.com. Retrieved 23
October 2016, from http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-
trend
(5) Kastrenakes, J. (2016). Facebook will start showing ads even if you have an ad blocker. TheVerge. Retrieved 23
October 2016, from http://www.theverge.com/2016/8/9/12412854/facebook-will-start-showing-ads-even-if-
you-have-an-ad-blocker
(6) Ganguly, S. & Ganguly, S. (2015). Why Social Media Advertising Is Set To Explode In The Next 3Years. Marketing
Land. Retrieved 23 October 2016, from http://marketingland.com/social-media-advertising-set-explode-next-3-
years-121691
(7) The Pros and Cons of Social Media Marketing for Business. (2014). Digital Marketing Philippines. Retrieved 23
October 2016, from http://digitalmarketingphilippines.com/the-pros-and-cons-of-social-media-marketing-for-
business/
(8) Malik, U. (2016). Retrieved 23 October 2016, from https://www.linkedin.com/pulse/pros-cons-social-media-
marketing-business-malik-4000-
(9) Stelzner, M. (2016). YouTube Ads:What Marketers Need to Know AboutYouTube Advertising : Social Media
Examiner. Socialmediaexaminer.com. Retrieved 23 October 2016, from
http://www.socialmediaexaminer.com/youtube-ads-what-marketers-need-to-know-about-youtube-advertising-
derral-eves/