Hidlo Studios increased Hard Rock Cafe Philadelphia's social media shares by 329% in six months using Snapchat Geofilter marketing.

1. I N N O V A T E . C R E A T E . C A P T I V A T E .

2. The
Impact
increased shares
after six months
among the four
major social networks
Billion329%
Hard Rock Cafe Philadelphia
wanted to engage millennials
using social media but previous ef-
forts have become obsolete and
ineffective. Hard Rock chose Hidlo
Studios to manage their Snapchat
geofilter campaigns.
Facebook, Instagram
& Twitter
shares combined
shares on Snapchat
powered by Hidlo Studios
3,521 1,308
Facebook, Instagram
& Twitter
shares combined
0
shares on Snapchat
1,125
6 Months before Hidlo Studios 6 Months with Hidlo Studios

3. About
Hard Rock Cafe
Hard Rock is a haven for fans of music, food, and
great times. Whether you are down for a Legend-
ary Burger, live music, a Classic Tee, a Rock Star
Suite, or the latest collectibles there’s something
for everyone.
In the city where freedom rings, you're free to
rock at the Hard Rock Cafe Philadelphia! Located
in the historic Reading terminal train station, this
popular downtown nightspot is just blocks away
from the birthplace of America: Independence
Hall. Take in the sights of Philadelphia and then
celebrate your independence and our great
nation at our Hard Rock Cafe.
Hard Rock Cafe Philadelphia prides themselves
on being a cafe that blazes the trail using the
latest industry curves to establish their brand
among their target demographic. Hard Rock’s
unique atmosphere makes it a top destination for
people of all ages in the city of brotherly love.

4. The Struggle Reaching Millennials
The Struggle Engaging Millennials
- Previously used Facebook and Instagram
- Industry has proved to be shifting
- Millennials continue finding new ways to
communicate
- Hard Rock knew they needed to keep up with
this hard to reach demographic
- Gaining and keeping their attention is even
harder
- Interrupting the user experience with ads in-
stantly loses a millennial’s attention
- Hard Rock Cafe wanted to enhance millenni-
als experiences on social media
Reaching vs. Engaging
The
Problem

5. - Graphic overlays that are placed as a
frame around
the photos and videos taken in Snap-
chat based on a user’s exact location.
- Highest level of word-of-mouth ad-
vertising in social media
- Allows a business’s customers to
interact with their brand as well as
give a word-of-mouth recommenda-
tion to all of their Snapchat friends
What is a geofilter?
Marketing Use:Snapchat Geofilter Marketing
Campaigns with Hidlo Studios
The
Solution

6. 1. Take Your Snap
2. Swipe Left or Right
3. Send!
(cont.)
The
Solution

7. Targeted Campaigns
- placing goefilters around Philadelphia
where their target market will be like
the Rocky statue and the Liberty Bell.
Hard Rock Cafe Philadelphia used
multiple geofilter campaigns, each
with a unique purpose to engage
Snapchatters in different ways.
Standard Campaigns
- uses standard designs over
their location on normal business day
Promotional Campaigns
- uses promo designs or special events
like Hard Rock’s Yoga Night and Rocky
Horror Show
Multiple Types of Campaigns
About the
Campaigns

8. Snapchat Market Overview
- Snapchat users access geofilters
less than every 6 minutes in
Hard Rock Philly
- 132,500+ word-of-mouth
exposuresGeofilters accessed
more often on Thursday - Sunday
Standard Campaigns
- Over 3,400 Snapchat shares
- Reached over 127,000
people - most exposures
Targeted Campaigns
- 86 Snapchat shares
- Reached over 3,100 people
- Reached their target market
throughout the whole city
Promotional Campaigns
- 70 Snapchat shares
- Reached over 2,300 people
- Strongest usage rate - over 20%
329% Increse in Social Media
Shares
The
Results

9. “It’s very much worth the monthly
cost... the value is really great.”
“It added a dynamic layer of positive
brand experience and enhanced the
digital atmosphere.”
“I don’t see it going away... I see
it evolving.”
“With our corporate structure we
have a lot of rules to follow for the
designs… Hidlo was very agreeable
and flexible with short turnaround times”
Hard Rock Cafe’s Sales and Marketing Manager
Carrie Zaruba-Creedon
What the Client said
The
Testimonial

10. - Analyze the performance of each
geofilter over time
- Track the trends in swipes, uses,
views and usage rate to maximize
results and ROI
Types of analytic reports
- Full campaign
- Monthly
- By design
Standard & Promotional Campaigns
The Analytic
Reports

11. The Analytic
Reports
Targeted Campaigns

12. We’re happy to chat with you! Run a trial to see if geofilter
marketing is right for
your business!
Start a TrialQuestions?
Ben Tarnoff
Co-Founder, CCO
Ben@hidlostudios.com
www.hidlostudios.com