3. Comparing Marketing Options
Option #1: Hire a VP Marketing
You can expect to pay a VP-level marketing
executive over $175,000 in salary and benefits
just to start.
4. Comparing Marketing Options
Option #1: Hire a VP Marketing
You will still need additional marketing staff to
execute the strategies developed by your new
VP Marketing.
6. Comparing Marketing Options
Option #2: Outsource marketing to a typical
full-service agency
You will pay for ALL of their services, even if
you don’t use them.
8. Comparing Marketing Options
Option #3: Strategic Outsource Marketing
Combining the leadership and vision of an
in-house VP Marketing with the breadth of
services of a full-service outsource marketing
agency.
12. Comparing Marketing Options
Option #3: Strategic Outsource Marketing
You get:
• A dedicated project manager
• A full array of marketing expertise under one
umbrella
13. Comparing Marketing Options
Option #3: Strategic Outsource Marketing
You get:
• A dedicated project manager
• A full array of marketing expertise under one
umbrella
• Only pay for what you need, when you need it!
26. Strategic Outsource Marketing
Benefits of strategic outsource marketing:
1. Scalable Budgets
2. Breadth of Services
3. Time to Focus on Your Core Competencies
4. “Ins” in the Industry
5. Views from the Outside
27. Scalable Budgets
This is the most critical benefit of strategic
outsource marketing.
28. Scalable Budgets
This is the most critical benefit of strategic
outsource marketing.
Pay only for the services used for the length of
time needed.
29. Scalable Budgets
This is the most critical benefit of strategic
outsource marketing.
Pay only for the services used for the length of
time needed.
This model suits projects of any size and scope.
30. Strategic Outsource Marketing
Benefits of strategic outsource marketing:
1. Scalable Budgets
2. Breadth of Services
3. Time to Focus on Your Core Competencies
4. “Ins” in the Industry
5. Views from the Outside
31. Breadth of Services
With an outsource
marketing agency,
you have access to a
team with expertise
in every marketing
discipline.
33. Strategic Outsource Marketing
Benefits of strategic outsource marketing:
1. Scalable Budgets
2. Breadth of Services
3. Time to Focus on Your Core Competencies
4. “Ins” in the Industry
5. Views from the Outside
34. Focus on Core Competencies
Leave the marketing to the experts so you
have more time to focus on what you do best.
35. Strategic Outsource Marketing
Benefits of strategic outsource marketing:
1. Scalable Budgets
2. Breadth of Services
3. Time to Focus on Your Core Competencies
4. “Ins” in the Industry
5. Views from the Outside
36. “Ins” in the Industry
Outsource marketing firms have lots of
industry connections and partnerships to
benefit your business.
37. Strategic Outsource Marketing
Benefits of strategic outsource marketing:
1. Scalable Budgets
2. Breadth of Services
3. Time to Focus on Your Core Competencies
4. “Ins” in the Industry
5. Views from the Outside
38. View from the Outside
An outsource
marketing agency can
bring fresh ideas,
insights, and out-of-the-
box creativity to
refresh your
marketing.
40. Outsource Marketing
Why Strategic Outsource Marketing Makes
Sense for Technology Companies
Technology companies are a great fit for
outsource marketing
41. Outsource Marketing
Why Strategic Outsource Marketing Makes
Sense for Technology Companies
Technology firms and executives are often too
busy innovating and refining processes to keep
up on the latest marketing tactics.
42. Outsource Marketing
Why Strategic Outsource Marketing Makes
Sense for Technology Companies
Outsourcing the marketing function lets your
executives focus on their core competencies.
43. Want to Learn More?
Download our
Outsource
Marketing white
paper at:
bit.ly/JeuM4s