my brand guidelines

1. Brand Guidelines
OUR IDENTITY:
Our brandwill be promotedthroughoutareasandplaces aroundthe world, therefore meaningthat
our presentationis key. It mustbe presentedin the same way wherever publishedtoensure
audiences understandourbrandingandit is easily recognisable. Our logo will be used on all posters,
logos, brandnames, brochures, merchandiseetc therefore meaningthatour logo is unable tobe
altered significantly.
WHO ARE THESE GUIDELINES FOR?
These guidelines will be for all employeesand partnersthatwill be promotingGabrielle Aplin in
anyway. Thiscan include posterdesigners, promotersat gigs, agencies, TV advertisementetc.
LOGO USAGE
The master artwork shouldalways be used at all times; it shouldneverbe recreated in any
circumstances. Always ensure youare usingthe correct artwork for the application.
When producingany logo documents, youmustonly usehigh resolutionandnothingshouldbe taken
from this document.
COLOURAND TYPOGRAPHY
When onlight backgrounds:
- Mustuse black colour with appropriatefont:
 Niagara Solid
 Segoe Script
When ondark backgrounds:
- Mustuse white colour with appropriatefont:
 Niagara Solid
 Segoe Script
PRIMARY TYPEFACE: NIAGARA SOLID
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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1234567890
PRIMARY TYPEFACE: NIAGARA SOLID
ABCDEFGHIJKLMNOPQRSTUVWXYZ

2. abcdefghijklmnopqrstuvwxyz
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