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Summit
 Building Customer Loyalty through Venue Management




Tw ee t: # B K 4S q r
Why...
         ?
part of today’s
The Stats




Source: https://foursquare.com/2010infographic
The Stats
• Over 10 Million Users




  Source: https://foursquare.com/2010infographic
The Stats
• Over 10 Million Users
• 380 Million Check-ins in 2010




  Source: https://foursquare.com/2010infographic
The Stats
• Over 10 Million Users
• 380 Million Check-ins in 2010
• #1 Check-in Venue Type - Food




  Source: https://foursquare.com/2010infographic
The Stats
• Over 10 Million Users
• 380 Million Check-ins in 2010
• #1 Check-in Venue Type - Food
 • Then Work, Shops, Travel, and Nightlife



  Source: https://foursquare.com/2010infographic
The Stats
• Over 10 Million Users
• 380 Million Check-ins in 2010
• #1 Check-in Venue Type - Food
 • Then Work, Shops, Travel, and Nightlife
• Peak Times - 12pm - 2pm and 6pm - 8pm

  Source: https://foursquare.com/2010infographic
How-To




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
     Step 1: Claim Your Venue




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
     Step 1: Claim Your Venue
          1. Log in to foursquare, find your business’ page (by searching for your
            venue), and then click on “Claim here.”




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
     Step 1: Claim Your Venue
          1. Log in to foursquare, find your business’ page (by searching for your
            venue), and then click on “Claim here.”

          2. If your business is not listed, add it at foursquare.com/add_venue.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
     Step 1: Claim Your Venue
          1. Log in to foursquare, find your business’ page (by searching for your
            venue), and then click on “Claim here.”

          2. If your business is not listed, add it at foursquare.com/add_venue.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
     Step 1: Claim Your Venue
          1. Log in to foursquare, find your business’ page (by searching for your
            venue), and then click on “Claim here.”

          2. If your business is not listed, add it at foursquare.com/add_venue.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
     Step 1: Claim Your Venue
          1. Log in to foursquare, find your business’ page (by searching for your
            venue), and then click on “Claim here.”

          2. If your business is not listed, add it at foursquare.com/add_venue.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 2: Create Specials




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 2: Create Specials
       Foursquare specials are a great way to attract new customers and reward your
       most loyal ones.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 2: Create Specials
       Foursquare specials are a great way to attract new customers and reward your
       most loyal ones.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 2: Create Specials
       Foursquare specials are a great way to attract new customers and reward your
       most loyal ones.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 2: Create Specials
       Foursquare specials are a great way to attract new customers and reward your
       most loyal ones.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 2: Create Specials
       Foursquare specials are a great way to attract new customers and reward your
       most loyal ones.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 3: Analytics




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 3: Analytics
       Click on Venue Stats to see check-in data from your customers, including
       popular days, times and which visitors are most loyal.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 3: Analytics
       Click on Venue Stats to see check-in data from your customers, including
       popular days, times and which visitors are most loyal.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 3: Analytics
       Click on Venue Stats to see check-in data from your customers, including
       popular days, times and which visitors are most loyal.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
How-To
       Step 3: Analytics
       Click on Venue Stats to see check-in data from your customers, including
       popular days, times and which visitors are most loyal.




Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
                                                             with-Foursquare
Promote
Promote
Promote
Promote
Promote




Train your Staff!
Promote
Promote




Make it Worth it
Tips N Tricks
Tips N Tricks
Tip your customers
Tips N Tricks
Tip your customers
 1. Go ahead, tell them what your favorite dish
  is, or a secret ingredient, or an off-menu
  item. That little extra always goes a long
  way, and you never know it might help the
  wait staffs tips in return.
Tips N Tricks
Tip your customers
 1. Go ahead, tell them what your favorite dish
  is, or a secret ingredient, or an off-menu
  item. That little extra always goes a long
  way, and you never know it might help the
  wait staffs tips in return.

 2. Are you a coffee shop next to an art
  gallery? There’s no shame in leaving a tip at
  the gallery for people to come get a latte
  before or after...
Tips N Tricks
Tip your customers
 1. Go ahead, tell them what your favorite dish
  is, or a secret ingredient, or an off-menu
  item. That little extra always goes a long
  way, and you never know it might help the
  wait staffs tips in return.

 2. Are you a coffee shop next to an art
  gallery? There’s no shame in leaving a tip at
  the gallery for people to come get a latte
  before or after...
Tips N Tricks
Tips N Tricks
       Power Tip!
Follow Up - The Saved Twitter Search
Tips N Tricks
       Power Tip!
Follow Up - The Saved Twitter Search
Tips N Tricks
Tips N Tricks
What to Watch For
Tips N Tricks
What to Watch For
Get Help
Get Help


The
Get Help


The
Get Help


The
      team

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Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

Foursuare Summit

  • 1. Summit Building Customer Loyalty through Venue Management Tw ee t: # B K 4S q r
  • 2. Why... ?
  • 5. The Stats • Over 10 Million Users Source: https://foursquare.com/2010infographic
  • 6. The Stats • Over 10 Million Users • 380 Million Check-ins in 2010 Source: https://foursquare.com/2010infographic
  • 7. The Stats • Over 10 Million Users • 380 Million Check-ins in 2010 • #1 Check-in Venue Type - Food Source: https://foursquare.com/2010infographic
  • 8. The Stats • Over 10 Million Users • 380 Million Check-ins in 2010 • #1 Check-in Venue Type - Food • Then Work, Shops, Travel, and Nightlife Source: https://foursquare.com/2010infographic
  • 9. The Stats • Over 10 Million Users • 380 Million Check-ins in 2010 • #1 Check-in Venue Type - Food • Then Work, Shops, Travel, and Nightlife • Peak Times - 12pm - 2pm and 6pm - 8pm Source: https://foursquare.com/2010infographic
  • 10. How-To Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 11. How-To Step 1: Claim Your Venue Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 12. How-To Step 1: Claim Your Venue 1. Log in to foursquare, find your business’ page (by searching for your venue), and then click on “Claim here.” Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 13. How-To Step 1: Claim Your Venue 1. Log in to foursquare, find your business’ page (by searching for your venue), and then click on “Claim here.” 2. If your business is not listed, add it at foursquare.com/add_venue. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 14. How-To Step 1: Claim Your Venue 1. Log in to foursquare, find your business’ page (by searching for your venue), and then click on “Claim here.” 2. If your business is not listed, add it at foursquare.com/add_venue. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 15. How-To Step 1: Claim Your Venue 1. Log in to foursquare, find your business’ page (by searching for your venue), and then click on “Claim here.” 2. If your business is not listed, add it at foursquare.com/add_venue. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 16. How-To Step 1: Claim Your Venue 1. Log in to foursquare, find your business’ page (by searching for your venue), and then click on “Claim here.” 2. If your business is not listed, add it at foursquare.com/add_venue. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 17. How-To Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 18. How-To Step 2: Create Specials Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 19. How-To Step 2: Create Specials Foursquare specials are a great way to attract new customers and reward your most loyal ones. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 20. How-To Step 2: Create Specials Foursquare specials are a great way to attract new customers and reward your most loyal ones. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 21. How-To Step 2: Create Specials Foursquare specials are a great way to attract new customers and reward your most loyal ones. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 22. How-To Step 2: Create Specials Foursquare specials are a great way to attract new customers and reward your most loyal ones. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 23. How-To Step 2: Create Specials Foursquare specials are a great way to attract new customers and reward your most loyal ones. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 24. How-To Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 25. How-To Step 3: Analytics Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 26. How-To Step 3: Analytics Click on Venue Stats to see check-in data from your customers, including popular days, times and which visitors are most loyal. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 27. How-To Step 3: Analytics Click on Venue Stats to see check-in data from your customers, including popular days, times and which visitors are most loyal. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 28. How-To Step 3: Analytics Click on Venue Stats to see check-in data from your customers, including popular days, times and which visitors are most loyal. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 29. How-To Step 3: Analytics Click on Venue Stats to see check-in data from your customers, including popular days, times and which visitors are most loyal. Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers- with-Foursquare
  • 38. Tips N Tricks Tip your customers
  • 39. Tips N Tricks Tip your customers 1. Go ahead, tell them what your favorite dish is, or a secret ingredient, or an off-menu item. That little extra always goes a long way, and you never know it might help the wait staffs tips in return.
  • 40. Tips N Tricks Tip your customers 1. Go ahead, tell them what your favorite dish is, or a secret ingredient, or an off-menu item. That little extra always goes a long way, and you never know it might help the wait staffs tips in return. 2. Are you a coffee shop next to an art gallery? There’s no shame in leaving a tip at the gallery for people to come get a latte before or after...
  • 41. Tips N Tricks Tip your customers 1. Go ahead, tell them what your favorite dish is, or a secret ingredient, or an off-menu item. That little extra always goes a long way, and you never know it might help the wait staffs tips in return. 2. Are you a coffee shop next to an art gallery? There’s no shame in leaving a tip at the gallery for people to come get a latte before or after...
  • 43. Tips N Tricks Power Tip! Follow Up - The Saved Twitter Search
  • 44. Tips N Tricks Power Tip! Follow Up - The Saved Twitter Search
  • 46. Tips N Tricks What to Watch For
  • 47. Tips N Tricks What to Watch For
  • 51. Get Help The team

Editor's Notes

  1. Check In - Foursquare Summit\nTweet #BK4Sqr\nInstall Foursquare App if not already there\nQuick Intro’s Name and Business\nWho is using social media for business already?\n How’s it going?\n Facebook, Twitter, Foursquare?\n
  2. What is foursquare?\nFoursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit and surfacing relevant suggestions about nearby venues. Merchants and brands leverage the foursquare platform by utilizing a wide set of tools to obtain, engage, and retain customers and audiences.\nFoursquare VS ... \nMinimal Time - Plant the seed and let it grow.\n
  3. About the customer, not you. - Engagement doesn’t end at the door.\n
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  15. Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention — or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.\n
  16. Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention — or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.\n
  17. Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention — or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.\n
  18. Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention — or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.\n
  19. Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention — or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.\n
  20. Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention — or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.\n
  21. Total daily check-ins over time\nYour most recent visitors\nYour most frequent visitors\nGender breakdown of your customers\nWhat time of day people check in\nPortion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook\n
  22. Total daily check-ins over time\nYour most recent visitors\nYour most frequent visitors\nGender breakdown of your customers\nWhat time of day people check in\nPortion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook\n
  23. Total daily check-ins over time\nYour most recent visitors\nYour most frequent visitors\nGender breakdown of your customers\nWhat time of day people check in\nPortion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook\n
  24. Total daily check-ins over time\nYour most recent visitors\nYour most frequent visitors\nGender breakdown of your customers\nWhat time of day people check in\nPortion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook\n
  25. Total daily check-ins over time\nYour most recent visitors\nYour most frequent visitors\nGender breakdown of your customers\nWhat time of day people check in\nPortion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook\n
  26. Check your packets for examples on easy training materials\n
  27. Check your packets for examples on easy training materials\n
  28. Check your packets for examples on easy training materials\n
  29. Check your packets for examples on easy training materials\n
  30. Pizza Hut\nBoston Airport\n
  31. Other Business Tips\n
  32. Other Business Tips\n
  33. Other Business Tips\n
  34. Other Business Tips\n
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  39. www.citylifeconsulting.com\nFacebook.com/citylifeinc\nTwitter.com/citylifeinc\ninfo@citylifeconsulting.com\n
  40. www.citylifeconsulting.com\nFacebook.com/citylifeinc\nTwitter.com/citylifeinc\ninfo@citylifeconsulting.com\n
  41. www.citylifeconsulting.com\nFacebook.com/citylifeinc\nTwitter.com/citylifeinc\ninfo@citylifeconsulting.com\n