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Generic Strategy Assessment


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General business project. I broke down JetBlue\'s generic strategy assessment within these slides

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Generic Strategy Assessment

  1. 1. Generic Strategy Assessment<br />
  2. 2. New planes minimize maintenance and fuel costs<br />Larger planes ensure more revenue per flight<br />Longer hauls on an average as compared to other point-to-point services keep planes in air longer<br />No meals served helps reduce cost<br />Cost Leadership<br />
  3. 3. Strong brand name<br />DirectTV at each seat<br />More legroom<br />JetBlue employed a combination of these two strategies and that gives it a distinctive competitive advantage. It combined low-cost services with a differentiated offering. <br />Differentiation<br />