Biz speak 01 of 05 | social media marketing campaign strategy blocks
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A few of the building blocks used to formulate the social media marketing strategy.
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Biz speak 01 of 05 | social media marketing campaign strategy blocks
- 1. 5 CONTENT the Cloud Digital/Social Media Construction Kit Building Blocks, Toolkits & Amplification Website PERSONA-AVATAR Cohort Friendly Social Media Platforms SEO Where and how PERSONA-AVATAR consumes their media. • find Location(s) of PERSONA-AVATAR rich Cohorts What are the BUSINESS GOAL(S) and/or DESIRED OUTCOME(S) • Awarness • Persuasion • Influence PERSONA-AVATAR Profile the Ideal Client/Customer/Member/Donor… • prepare PERSONA-AVATAR profile • identify PERSONA-AVATAR rich Cohorts2 3 Google ranking in flux, ranking now by CONTENT quality & CONTENT popularity jpsolyom@ksbusdev.com TOOLS Social Media Business Platforms are in flux Relevant Social Media Platforms Amplification CAMPAIGNSTRATEGY PLANNING DIGITALMARKETING BUILDINGBLOCKS, TOOLS,AMPLIFICATION Social Media Marketing Command Center Search for Persona-Avatar rich Cohort Sites create PERSONA-AVATAR JOURNEY SCHEMATIC Engage in Two-Way Conversation Look for Key Anchor TOUCHPOINTS MESSAGE BRAND ID ContactInfo TOUCHPOINT with MESSAGE TOUCHPOINT where ENGAGE (Sales Presentation) is made TOUCHPOINT where CONVERT occurs (Sale is consummated) What Kind of Content Appeals to PERSONA-AVATAR Cohort(s)? • education • entertainment • emotional connection What Kind of Content Appeals to PERSONA- AVATAR Only? 1 4 Creating Compelling Messages that Trigger Response • Copywriter’s secrets for crafting compelling messages Key Anchor Point Icons And Tools for Promoting CONTENT • Compelling Value Proposition > Solution for a significant PAIN > PAIN | Solution Email Marketing jpsolyom@ksbusdev.com jpsolyom@ksbusdev.com • Earned • Owned • Shared • Entertainment • Education • Emotional Connection EDU-Canvas 01