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Foursquare for Biz

My foursquare for biz unconference pitch in OpenWebAsia

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Foursquare for Biz

  1. 1. for your BIZ! And how it can benefit your brand
  2. 2. About me Harinder Singh // LightYoruichi <ul><li>Fraud Analyst in one of the world's leading MMORPG service distributor, OffGamers LLC </li></ul><ul><li>Tech Evangelist </li></ul><ul><li>Geek </li></ul><ul><li>Helped organizing Kuala Lumpur's Foursquare Day on April 16 2010 </li></ul><ul><li>Currently assisting business in Malaysia/Kuala Lumpur to integrate Foursquare and other Location based services with their business. </li></ul>
  3. 3. User Data Foursquare is location-based social networking with gaming elements application <ul><li>Over 20,000,000 users worldwide. </li></ul><ul><li>Over 3,000 users in Kuala Lumpur, Malaysia </li></ul><ul><li>Over 80,00 check-ins per day worldwide </li></ul><ul><li>The most talked about independent startup in USA. </li></ul><ul><li>More than 1,000 active developers and >50 3 rd party </li></ul><ul><li>applications online on </li></ul><ul><li>Recently received US $20,000,000 of Series B funding </li></ul><ul><li>from Andreessen Horowitz, O’Reilly AlphaTech Ventures </li></ul><ul><li>and Union Square. </li></ul>Source: //
  4. 4. Why? How? Who? <ul><li>It's FUN! Gaming element with compete by earning mayorship, badges and points! </li></ul><ul><li>Mayor discounts – Become the mayor here and get a 50% off your bill! </li></ul><ul><li>Any relevant businesses; small businesses to giants. Eg: coffee shops, bars etc </li></ul><ul><li>Restaurant offers the ultimate mayor special: a free cruise for two - </li></ul>
  5. 6. Benefits <ul><li>Free publicity and online presence and WOM </li></ul><ul><li>Promotion possibilities </li></ul><ul><li>Proximity aware notifications </li></ul><ul><li>Listed on many cool sites </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>Trending possibilities </li></ul><ul><li>Potential new audiences </li></ul><ul><li>- Netizens </li></ul><ul><li>- Bloggers </li></ul><ul><li>- Twitterati </li></ul>
  6. 7. Who's on it?
  7. 9. Promotion Type Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! Check-in Specials: unlocked when a user checks in to your venue a certain number of times. Frequency-based Specials: are unlocked every X check-ins. Wildcard Specials: always unlocked, but have someone to verify before giving promotions. This is very important and should be a huge incentive to attract users to your business. Remember, there can only be one mayor of your business, so give them something to fight over!
  8. 10. How to Monitor?
  9. 12. Project Foursquare Clean - Up Foursquare is a crowd-sourced application/service that's being used by a whole lot of people out there. <ul><li>Refrain from cheating on Foursquare. It kills the fun of the game. Better use GameShark. </li></ul><ul><li>If you saw any duplicates, contact @lightyoruichi/foursquare-super-users // fill out the spreadsheet form at // Checking with the hashtag #4sqKLCleanUp </li></ul><ul><li>Do the same if your location pin-pointed is too far away from the map pin on foursquare. </li></ul><ul><li>Don't be ashamed of leaving tips! It matters! </li></ul>
  10. 13. Contact me lightyoruichi lightyoruichi lightyoruichi lightyoruichi .com lightyoruichi