Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte.
31. 1. Be Prepared Build a Plan
2. Know your Strategy
3. Apologize Sincerely
4. Correct Media Mistakes
5. Demonstrate Commitment
6. Review Messages and Images
SOCIAL MEDIA MESSAGING
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35. BEFORE YOU CAN BUILD
A CRISIS TEAM YOU FIRST
NEED TO CONDUCT
A RISK ASSESMENT
RULE #1
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36. Catastrophic Critical Marginal Negligible
Frequent High High Serious Medium
Probable High High Serious Medium
Occasional High Serious Medium Low
Remote Serious Medium Medium Low
Improbable Medium Medium Medium Low
IS IT REALLY A CRISIS
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41. DON’T WAIT FOR A CRISIS
TO CONVENE THE
CRISIS TEAM
RULE #3
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42. CRISIS TEAM’S RULES
1. REVIEW PLAN
2. UPDATE PLAN
3. INTRODUCE NEW TEAM MEMBERS & NEW FUNCTIONS
4. IDENTIFY NEW THREATS (ONGOING RISK ASSESTMENT)
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