Managing brands in the consumer networked world is like riding a massive wave. A big wave starts way out at sea and gains steam as it hits shallower waters and closer to shore. It’s no wonder that, at any moment, you feel either as though you’re the greatest wave rider on the planet or just about to eat ocean. As consumer influence on brands continues to grow, how do we manage and grow brands? Luckily, we have the tools and technology needed to make this a smooth and beneficial transition for both brands and consumers. But what about us humans? Technology can’t lead. Only we can.

1. THE CICERON MBA
Are Brands in Crisis Mode or at the Beginning of a new
Golden Era?

2. JOIN THE CONVERSATION
@CiceronHQ
#CiceronMBA

3. THE CICERON MBA
“Are Brands in Crisis Mode or at the beginning
of a new Golden Era?”
Andrew Eklund, Moderator
Ciceron, Founder & CEO
@aeklund
On Twitter | @CiceronHQ | #CiceronMBA

4. THE CICERON PHILOSOPHY
What We Believe
STRATEGY
ADVOCACY
Binders of strategy do not create
success. You need a roadmap with
turn by turn directions.
People who love your brand will
introduce you to your new customers.
EXPERIENCES
CONSUMER INSIGHTS
If you want exceptional results, you
must create exceptional experiences.
It’s not a lack of data, but a lack of
insights that prevents you from
achieving your business goals.
#CiceronMBA

5. THE NEW MARKETING ECOSYSTEM
What We Do
Strategy
Consumer
Insights
Brand
Content
ana l yt i cs
ht
op
p
tion
t
t
Advocacy
s
iza
im
insig
s
Business
Objectives
Experiences
Conversation
#CiceronMBA

6. WHY DOES IT MATTER?
Source: OM Reputation Review 2012, Nielsen Global Trust in Advertising Report 2013, Edelman Trust Barometer 2013
#CiceronMBA

7. WHAT ARE CUSTOMERS DOING ONLINE?
Frequency of Social Activities
Hear Others'
Experiences
70%
Learn More About
Brands/Products/
Services
Compliment Brands
Express Concerns
About Brands/
Products/Services
Share Money
Incentives
65%
53%
50%
84%
of
consumers
claim
to
have
taken
action
due
to
recommendations
from
people
they
know
47%
Source: Nielsen State of the Media Report, Nielsen Global Trust in Advertising Report 2013
#CiceronMBA

8. OUR PANEL
Jim Bernard, Star Tribune
Senior Vice President of Digital
@bernardjim
Marie Damato, Ciceron
Marketing and Leadership Consultant
Josh Resnik, The Wedge
CEO
Andrew Eklund, Moderator
CEO & Founder, Ciceron
#CiceronMBA

9. HOW ARE CONSUMERS INVOLVING
THEMSELVES IN DAY-TO-DAY BUSINESS?
Photo by Dell, Inc.
#CiceronMBA

10. HOW DO CONSUMERS IMPACT PRODUCT
AND SERVICE DEVELOPMENT?
Photo by Hash Milhan
#CiceronMBA

11. IN WHAT NEW WAYS DO TODAY’S
CONSUMERS CHALLENGE YOU?
Photo by Jakob Larsen
#CiceronMBA

12. WHAT DOES THE FUTURE LOOK LIKE?
Photo by nansya mashimashi
#CiceronMBA

13. CICERON DIGITAL SNAPSHOT
If you’re interested in seeing where you stand up against your
competition, email tiffani@ciceron.com for your free Ciceron
Digital Snapshot!
#CiceronMBA

14. OFFICIAL MEDIA SPONSOR
@tcbmag | tcbmag.com