Wa tourism 9 steps_ 2015
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Key steps to revolutionizing your tourism business.
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Wa tourism 9 steps_ 2015
- 1. 9 STEPS To Revolutionize Your Tourism Business
- 2. Consumer Research Brand Posi2oning Workshop Facilita2on Brief Development Cultural Recalibra2on CEO Life Hacking
- 4. issues
- 5. Not Knowing/Nurturing: the Audience the Funnel the Lures the Brand the Tools
- 6. Not Loving: the Audience the Brand the Tools
- 7. Misalignment: Fragmenta2on Expecta2ons Roles
- 8. ñ 256% inquiries ñ 110% sales ñ 31% revenues In one year *different clients
- 9. the plan
- 10. Rethink Iden2fy Ideate Inves2gate Evaluate Inspire Align Express Reassess 9
- 15. Brief = 80% solution (a killer brief ignites magic)
- 16. I D E N T I F Y
- 18. 80/20 Love Money
- 19. Nike = 1%
- 20. focus on ‘who + why’ (v. ‘how’)
- 21. I D E A T E
- 22. DO + SAY
- 23. point of stain
- 24. hypothesize
- 25. I N V E S T I G A T E
- 26. emotions drive
- 27. context matters
- 29. E V A L U A T E
- 32. identify the problem & key levers
- 33. I N S P I R E
- 34. “A single moment of human emotion is enough to create a masterpiece” [Anne Sackville]
- 36. be loaded
- 37. a l I g n
- 38. 360° touchpoints
- 39. war rooms
- 40. workshops
- 41. e x p r e s s
- 44. everything doesn’t have to do the same job
- 45. R E A S S E S S
- 47. amend the brief rinse, repeat
- 48. summary notes
- 49. show > tell cut away follow the love
- 50. ask me
- 51. lynette@wildalchemy.com 20 67 55 68 00