The CMO's 2016 Digital Priorites
Budgeting season is upon us as 2016 quickly approaches! Now is the time to determine the CMO’s 2016 digital priorities– what do you want to accomplish with your digital marketing strategy next year, how much do you need to invest, and which strategies and tactics do you need to execute to achieve these goals? We found a few studies that illustrate how CMOs are prioritizing for digital in the next year. Even if you’re not the CMO, it’s important to know how the industry is trending to inform your business objectives. The information below makes one thing, if nothing else, abundantly clear: Your organization needs to be digital. Further than that, you need to moving toward mobile. So, while you’re sitting around the conference table with your team talking about next year’s plans, use the information in this infographic as a guide. If you want some additional help planning for 2016, feel free to reach out: chloe@ciceron.com.
