유럽 Geo Business Seminar에서 발표된 Carrfour의 위치 기반 마케팅 사례입니다. Esri의 파트너사인 Galigeo에서 발표했습니다.

1. 2017
Geo Business
Seminar

2. WELCOME

3. Olivia Sedant (Galigeo)
How Carrefour increased its local
marketing results with innovative
location based marketing (LBM)

4. More than 12 000 stores in the world
13 million customers every day

5. Increase efficiency and ROI of retail
marketing with an omni-channel Location
Based Marketing platform to manage geo
targeted campaigns
Business needs:

6. Empower business data with geospatial information

7. Galigeo | Confidential
DHW
IMPUT
DATA
Store
(performance
analysis)
Customer
Market and
competition
EVENT
SERVEUR
SCORING
UNIQUE
PLATFORM
Geo-fencing
Geo-location
targetting
Leaflet
distribution
MACHINE
LEARNING
DONNEES MODEL SOLUTION
Displays
Geo-Analytics

8. Worldwide Geomarketing Solution
Displays
Geo-analyticsLeaflet distribution
Geo-targetting
Geo-fencing
Location Based
Marketing

9. Galigeo | Confidential
• Store performance
analysis
• Web analytics
• ROI for marketing
activities
Marketing analytics

10. Local Search
SEO on
mobile Maps
Local Campaign
Geo-fencing
Flyer distribution on Trade area

11. Galigeo | Confidential
Bluetooth proximity beacon
Max distance 20m

12. The Where Company
Galigeo | Confidential12
• Since 2001
• Paris, Frankfurt, New-York, Toronto, Bangkok
• More than 200 customers