3. What do we do?
We create technology that enables the efficient planning of promotional campaigns across Netflix
marketing channels.
Marketing Planning
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels
4. What do we do….(all about conversations)
We create technology that enables the efficient planning of promotional campaigns across Netflix
marketing channels. Our platforms drive operational excellence for stakeholder decision making
related to campaign support, campaign launches, and global, cross-functional team coordination.
Marketing Planning Asset & Content
Discovery
Manage promotional outreach
to media outlets and content
publishers. Increase campaign
alignment across global teams
Self-service access to
news, title information and
pre-release media assets
for press partners
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels
Press Outreach
5. What do we do….(all about conversations)
We create technology that enables the efficient planning of promotional campaigns across Netflix
marketing channels. Our platforms drive operational excellence for stakeholder decision making
related to campaign support, campaign launches, and global, cross-functional team coordination.
Marketing Planning Asset & Content
Discovery
Manage promotional outreach
to media outlets and content
publishers. Increase campaign
alignment across global teams
Self-service access to
news, title information and
pre-release media assets
for press partners
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels
Insight-driven
optimizations
Manage plans, media
placements, press
engagements using
historic & predictive data
Press Outreach
7. Personalized Views & Bespoke Data Access
Campaign Planning & Dashboards
● Structured data that enables
cross functional user groups to
collaborate on marketing plans
and to provide global visibility
● Application has customizable
views with saved formulas and
rules to enable seamless
workflow
8. How much did we spend
advertising with Spotify last year?
How is marketing supporting
Stranger Things globally?
How can we consolidate ad
buying power across
markets?
Which publishers are impacting
our product acquisition (sign-ups)
the most?
Global multi-channel campaign management answers...
15. ● I’m Hiring (REMOTE, LA, LG)
○ Full-Stack Engineer(s) - Marketing Technology
○ Senior Software Engineer(s) - Marketing Technology
● Culture @ Netflix
● Long-term View @ Netflix
We are just getting “started”....
(Building and scaling our technology!)
16. Thank You
Interested? Contact me for more information!
Christine Mitchell
Engineering Manager
cmitchell@netflix.com
https://www.linkedin.com/in/christinemitchellny/
17.
18. Promotion on Marketing Channels (Paid)
HIGH SCALE / LESS BESPOKE LOW SCALE / MORE BESPOKE