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Catalogue Maintenance & Editorial Process Outsourcing

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Catalogue Maintenance & Editorial Process Outsourcing

  1. 1. Catalogue Maintenance & Editorial Process Outsourcing @ Think Ahead
  2. 2. Summary <ul><li>About Think Ahead – An introduction of our capabilities </li></ul><ul><li>Our Offerings - Birds eye view of our services offered </li></ul><ul><li>Our Offerings in Media and Publishing Industry </li></ul><ul><ul><li>Catalogue Updation and Maintenance services </li></ul></ul><ul><ul><li>Editorial Processes Outsourcing </li></ul></ul><ul><li>Engagement Model </li></ul><ul><li>Delivery Model </li></ul><ul><li>Think Ahead’s Strengths </li></ul><ul><li>Case study of Catalogue Updation and Maintenance </li></ul>Delivery Model
  3. 3. Background <ul><li>About Us </li></ul><ul><li>ThinkAhead is a technology and outsourcing specialist, delivering innovative solutions through a unique combination of technology know-how, domain and process expertise since 1997. </li></ul><ul><li>Value Proposition </li></ul><ul><li>We assure the client of a dedicated set-up with a replicated model of the business on-site, along with ongoing commitment and consistency on 3 key areas: </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Process </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><li>Reduce costs </li></ul><ul><li>Enhance client experience </li></ul><ul><li>Enable business transformation </li></ul><ul><li>Aid integration and elimination of waste </li></ul>TA can provide services that will
  4. 4. Celebrating a Decade of TA <ul><li>Founders with over 30 years of combined experience </li></ul><ul><li>in internet space </li></ul><ul><li>Team of 45 engineers/MBAs </li></ul><ul><li>Far sighted Investors </li></ul><ul><li>High ROI to clients </li></ul>Never Underestimate The Potential of a Hardworking TEAM
  5. 5. Service Offerings <ul><li>Joomla Web Design </li></ul><ul><li>eCommerce with MAS90 </li></ul><ul><li>Flash Based eLearning </li></ul><ul><li>Media Publishing </li></ul><ul><li>Healthcare </li></ul><ul><li>Travel/Logistics </li></ul><ul><li>Open Source Development </li></ul><ul><li>BPM tools </li></ul><ul><li>SaaS Applications </li></ul>TA Service Offerings Technology Services Web & Mobility Solutions BPO/KPO
  6. 6. Think Ahead Offerings to Media <Digital Asset Management solutions> <Publishing Engine>Ad integration, subscription tech, email integration <Collaboration/PM solutions/CMS/XML tools> Technology Flash development, Web design, Internet marketing, Social Media Research Digital Publication, Web design, newsletters, Online moderation Flash content development, Internet marketing, CMS, Cover design, Image processing/scanning Web Graphics, Tracking video sites, Audience Research, (Video tagging and upload, subtitling) Content Research, Editorial Process Classified Ad Processing, (Classified Ad typesetting, Archive conversion) Conversion to eBook format, social media research, Book reviews, (Proofreading, Typesetting, Digitization/OCR) BPO/KPO Broadcast/Digital Media Newspapers and Magazines Books and Journals Media Sector/Type of Resources
  7. 7. Catalogue updation and Maintenance <ul><li>Scouting </li></ul><ul><li>Process submissions </li></ul><ul><li>Scanning for Malware and Adware </li></ul><ul><li>Signature Capture </li></ul><ul><li>Link Management </li></ul>
  8. 8. Scouting <ul><li>Data can come from various sources and in a variety of formats, such as: </li></ul><ul><ul><li>Developer Websites </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Technology Portals, Etc </li></ul></ul><ul><li>Identifying the authentic source of data by deciding what data is needed. </li></ul><ul><li>Researchers aware and are careful in using these data; as Data may have many missing, incomplete, or erroneous values. </li></ul><ul><li>Transforming data by aggregating data or grouping records together </li></ul>
  9. 9. Scouting Criteria for Evaluating Data <ul><li>Objectives: The purpose for which the Data were collected. </li></ul><ul><li>Specification: Methodology used to collect the data. Follow standardized guidelines according to the policy set </li></ul><ul><li>Error: Accuracy of the data </li></ul><ul><li>Nature: The content of the data. </li></ul><ul><li>Dependability: Overall, How Dependable is the data. </li></ul>
  10. 10. Scouting <ul><li>Think Ahead brings in </li></ul><ul><ul><li>5 years of scouting experience </li></ul></ul><ul><ul><li>Strong knowledge in usage of search engines </li></ul></ul><ul><ul><li>Well versed RSS and bookmaking tools </li></ul></ul><ul><ul><li>Strong researching skill </li></ul></ul><ul><ul><li>Category specialization of team members </li></ul></ul><ul><ul><li>Adaptability to any workflows or policies </li></ul></ul><ul><ul><li>Track record of scouting top priority data within 24 hours </li></ul></ul>
  11. 11. Process Submissions <ul><li>It is a process of manipulating data according to the required guidelines. </li></ul><ul><li>This process involves transformation of data into information through classifying, sorting, merging, transmitting, and reporting. </li></ul><ul><li>Submissions can be processed either one by one or by batch processing. </li></ul>
  12. 12. Scanning / Testing <ul><li>Objective : </li></ul><ul><ul><li>Validate input coming from the environment before using it. </li></ul></ul><ul><ul><li>Avoid major vulnerabilities in web applications, such as file system attacks, buffer overflows, etc. </li></ul></ul><ul><ul><li>Identify suspicious Data </li></ul></ul><ul><ul><li>Every data will be published will be tested for Malware. </li></ul></ul><ul><li>Advantages </li></ul><ul><ul><li>Gives publishers an advantage </li></ul></ul><ul><ul><li>Help them clear the backlog created due to length and slow process of scanning and testing </li></ul></ul><ul><ul><li>Attracts genuine developers to publish </li></ul></ul>
  13. 13. Scanning / Testing
  14. 14. Signature Capture <ul><li>Signatures help to identify the uniqueness of software. Having signatures for each Software Product will help to recognize the product. There will be Unique Signature for each software, and there will be unique signatures for every version of software. </li></ul><ul><li>Types of signatures </li></ul><ul><li>REG SIGNATURE (Registry signature) </li></ul><ul><li>EXE SIGNATURE (Executable File signature) </li></ul>
  15. 15. Process for Signature capture
  16. 16. Link Management tool - iTrack <ul><li>Built upon open-source solution stack that combines Linux, Apache, MySQL, and PHP (LAMP). </li></ul><ul><li>Intelligent management of URL's by tracking and posting relevant content's on a dashboard interface </li></ul><ul><li>iTrack Engine based on web spider architecture. </li></ul>Engagement Highlights Customer Benefits <ul><li>Ability to read any form of information on internet, eg. RSS feeds, URL's, xml etc. </li></ul><ul><li>Enables automated tracking and fetches Information without manual interference </li></ul><ul><li>Aides in reducing research time required </li></ul><ul><li>Email notifications </li></ul>
  17. 17. Catalog Reseacher’s – Dashboard
  18. 18. iTrack Tool – how it works <ul><li>iTrack a link management tool </li></ul><ul><li>helps in production/scouting </li></ul><ul><li>Tracks the changes in a list of URLs (over 90,000 links) </li></ul><ul><li>Automate the scouting process by showing version changes and product updates in the editor’s dashboard. </li></ul><ul><li>iTrack follows the client server architecture and is developed by using LAMP technologies  </li></ul><ul><li>  </li></ul><ul><li>iTrack basically consists of three main modules: </li></ul><ul><ul><li>Backend Validation Engine </li></ul></ul><ul><ul><li>Admin module </li></ul></ul><ul><ul><li>Editor  Dashboard </li></ul></ul>
  19. 19. iTrack Tool – how it works <ul><li>Backend Validation Engine </li></ul><ul><li>Executes the validation scripts on a schedule time manually set </li></ul><ul><li>~1 lakh products and their page contents are validated </li></ul><ul><li>The engine fetches all the scheduled urls and fetches the current page </li></ul><ul><li>contents of those urls, </li></ul><ul><li>These page contents are compared with the cached page contents in a 5 </li></ul><ul><li>step validation process </li></ul><ul><li>a)http response b) checksum, c) last modified change, d) removing X </li></ul><ul><li> bytes and e) the page comparison (takes approx 6 hours for 90,000 </li></ul><ul><li> links) </li></ul><ul><li>After executing all the steps successfully if any change is found, the </li></ul><ul><li>product is pushed to the Editor’s work list displayed on Editor dashboard. </li></ul>
  20. 20. Editorial Process Outsourcing
  21. 21. Our Offerings <ul><li>Product Review </li></ul><ul><ul><li>Our own newsletter giving summary of hot products </li></ul></ul><ul><ul><li>Game reviews written by our team </li></ul></ul><ul><li>Software Journalism </li></ul><ul><ul><li>GameStop – Video by developers – converted to </li></ul></ul><ul><ul><li> summary (Video to Text) </li></ul></ul><ul><ul><li>Create online Demos </li></ul></ul><ul><ul><li>Existing Demos in Video (Video to Text) </li></ul></ul><ul><li>Tutorials for products </li></ul><ul><ul><li>creating Tutorials using Snagit. </li></ul></ul>Delivery Model
  22. 22. Sample Newsletters
  23. 23. Contd.
  24. 24. Sample Newsletter
  25. 25. Contd.
  26. 26. Samantha Swift and the Hidden Roses of Athena Posted By: Prusuttam Archaeologist Samantha Swift has stumbled upon one of the greatest archaeological finds of all time! Sam must piece together the mystery and artifacts of the Roses of Athena before rival treasure hunters do. Help Sam by using your keen sense of observation to find hidden treasures around the globe and unravel the mystery in this hidden object adventure game. License: Shareware More>> Editor’s Review: The game features bright and attractive hand-drawn scenes with objects that pop out and are easy on the eyes. The game is squarely focused on hidden object gameplay, you will also have to complete a handful of other puzzle types, like symbol matching, navigating a maze and designing a Zen rock garden. Each scene is vivid and unique, simple item finding, and a strong emphasis on using objects you find to interact with the scenery to solve puzzles. Games – Review
  27. 27. Why Think Ahead for EPO <ul><li>Team Trained and certified by British Education Center </li></ul><ul><li>Researcher with technical background </li></ul><ul><li>Substantively content reviewers </li></ul><ul><li>Systematic service design process framework </li></ul><ul><li>Tool-based transparent operations </li></ul><ul><li>Stringent SLAs </li></ul>
  28. 28. Engagement Model <ul><li>Effective knowledge transfer </li></ul><ul><li>Dedicated Teams with high retention </li></ul><ul><li>Collaborative Process </li></ul><ul><li>Transparency in relationship </li></ul><ul><li>Value for money pricing </li></ul><ul><li>Long term engagement </li></ul>Key Success Factors
  29. 29. Our Delivery Model <ul><li>Small Teams </li></ul><ul><ul><li>Closely knit members </li></ul></ul><ul><ul><li>Knowledge sharing </li></ul></ul><ul><ul><li>Competence based roles </li></ul></ul><ul><li>Collaborative Process </li></ul><ul><ul><li>Project Intranet </li></ul></ul><ul><ul><li>CVS – Concurrent Versioning System </li></ul></ul><ul><ul><li>Daily Status Reporting </li></ul></ul><ul><li>Tele-working Technology </li></ul><ul><ul><li>Virtual Private Network </li></ul></ul><ul><ul><li>Remote Desktop Sharing </li></ul></ul><ul><ul><li>Video/Tele conferencing </li></ul></ul>Delivery Model
  30. 30. Reporting - Pattern <ul><li>Daily Production report- details of submission and </li></ul><ul><li>Important updates </li></ul><ul><li>Weekly Report - sent every Friday with cumulative report </li></ul><ul><li>on all assignments </li></ul><ul><li>Monthly production report- sent at the end of the month </li></ul><ul><li>Performance Matrices – gives a complete overview of the </li></ul><ul><li>teams performance </li></ul>
  31. 31. Think Ahead Strengths - People Practice <ul><li>Recruitment is a rigorous process at Think Ahead. We source candidates with the right profile, based on 3 key factors: </li></ul><ul><ul><li>Client Interaction </li></ul></ul><ul><ul><li>Technical Leadership </li></ul></ul><ul><ul><li>Team Management </li></ul></ul><ul><li>Provide quick and efficient training* of candidates as per timelines </li></ul><ul><li>Employee retention by having effective HR policies in place </li></ul><ul><ul><li>Compensation as per industry benchmark </li></ul></ul><ul><li>Performance award for STAR team lead given twice a year </li></ul>Induction Domain-Specific Client-Specific Training*
  32. 32. People Practices <ul><li>Tie-ups with local Technical institutes for steady flow of resources round the year </li></ul><ul><ul><li>These institutes have the right kind of curriculum of both </li></ul></ul><ul><ul><li>Hardware and software training. </li></ul></ul><ul><li>English language skill – Training from British Education center </li></ul><ul><li>( www.cambridgeesol.org ) </li></ul><ul><li>Effective Retention policies to keep the team going </li></ul><ul><ul><li>Performance Bonus </li></ul></ul><ul><ul><li>Team outings </li></ul></ul><ul><ul><li>Technical papers – presentations by team members </li></ul></ul><ul><ul><li>Efforts in Editorial summaries </li></ul></ul>
  33. 33. 2004 - 2006 2006 - 2008 <ul><li>Partnership with Version Tracker </li></ul><ul><li>Started with Drivers and Windows updates </li></ul><ul><li>Scouting and Process submission for windows </li></ul><ul><li>Team of 3 started the pilot project and moved to 6 member team </li></ul><ul><li>TA and CNET establish SLA’s and metrics </li></ul><ul><li>Scanning Process – Malware and Adware testing </li></ul><ul><li>Successfully completed the signature backlog </li></ul><ul><li>Assisting CNET Editorial group with NewDLTitle Requests </li></ul><ul><li>10 – 14 member team </li></ul>Case Study 2009 -2010 <ul><li>Developed link management tool called iTrack </li></ul><ul><li>Trasition to Version Tracker to CNET </li></ul><ul><li>Merged databases and tools </li></ul><ul><li>Team of 8 members </li></ul><ul><li>Worked on Windows, Drivers, Mobile and iphone applications </li></ul><ul><li>Scouting </li></ul><ul><li>Process submissions </li></ul><ul><li>Scanning </li></ul><ul><li>Signature Capturing </li></ul><ul><li>Link Management </li></ul>

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