The document discusses the importance of a house style for media organizations. It defines a house style as the set of rules and standards for writing and design that a publication's staff follows. These rules cover spelling, formatting, typography and other stylistic choices regarding abbreviations, capitalization, punctuation, grammar and more. Maintaining a consistent house style provides uniformity across all published material and aids the organization.
2. What is a House Style?
• A house style can be simply defined as the set of
rules or standards for the writing and designing of
documents that are observed by the editorial and
printing staff of a media organization.
• These rules apply to the way words are spelled,
graphic design, formatting, typography, etc.
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3. • These include often delicate choices relating to:
1. SPELLING variants: inquire or enquire, judgement or judgment, public
ize or publicise.
2. The spelling and PRONUNCIATION of foreign names: Beijing or
Peking, Moslem or Muslim.
3. Style in ABBREVIATIONS, capitalization, etc.: B.B.C. or BBC; the
Company or the company.
4. Contentious general usages: the Arabian Gulf, the Persian Gulf, or the
Gulf; Holland or The Netherlands; chairman or chairperson.
5. Contentious grammatical issues: the management
is/are; anyone … he or anyone … they.
6. Use of double and single quotation marks: He said, ‘Tell us about
it’ or He said, “Tell us about it.”
7. Hyphenation or non-hyphenation: dining room or dining-room; make-
up or makeup.
8. Compounding: news letter or news-letter or newsletter.
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4. Why is the house style very important for
all media organizations?
One of the major importance of the house style
in media organizations is the fact that it aids in
providing uniformity in style and formatting of all
published material within the organization.
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12. Homework
As a class, think of local news stories, for example crimes, business
news, events, etc. Students choose one to research and write as
homework.
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