Pitfalls of the Publisher Waterfall, Hot Topic, June 8th, 2017

•Download as PPTX, PDF•

0 likes•75 views

Christina Henry

Depan Ravalia presentation at Digiday Hot Topic Header Bidding on June 8th, 2017

Marketing

Pitfalls of the Publisher Waterfall
Depan Ravalia

2
Discussion points
Implementation
of the Waterfall1 Yield & Pricing
2 Managing
your Inventory3

3
1. Implementation of the Waterfall
Direct
Direct sold in house
campaigns
AG
Automated
Guaranteed Deals
SSP 1
PMP & OMP
SSP 2
PMP & OMP
House
Remnant
Inventory
Dynamic Ad Serving
Integrated Ad Server PMP & OMP

3. Managing your Inventory
Targeting ReportingDebuggingData & Cookies
5

66
Recap
Implementation
of the Waterfall1 Yield & Pricing
2 Managing
your Inventory3

Pitfalls of the Publisher Waterfall, Hot Topic, June 8th, 2017

Recently uploaded

Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Md najmul Islam

Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque

The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxelizabethella096

The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4

Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT

obat pelancar haid di apotik dan harganyainfoobataborsi24

Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...DIGGIT

5 Benefits Of Using Digital Marketing.pptxdeepushah1687

Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx

The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT

Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce

Impacts Of Smart Watch & Wearable Technology On Daily LifeFonacc Gadgets

Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfMROC Japan

Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal

Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Spesialis Kandungan Resmi BPOM

Flyers, posters, booklets and brochures-3 (6).pptxChristabelTelewa1

Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online

Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal

How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina

Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428

Recently uploaded (20)

Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...

Niche Analysis for Client Outreach Outside Marketplace.pptx

The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx

The BoF Brand Magic Index Volume Two — Preview.pdf

Rhys Cater, Precis, The future of media buying with Generative AI.pdf

obat pelancar haid di apotik dan harganya

Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...

5 Benefits Of Using Digital Marketing.pptx

Influencer Marekting Trends- Where the creator economy is going in in 2024

The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf

Taprank - Boost your Google reviews with personalized NFC cards

Impacts Of Smart Watch & Wearable Technology On Daily Life

Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf

Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...

Flyers, posters, booklets and brochures-3 (6).pptx

Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps

Unit 3 - Liberalization, Privatization & Globalization

How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀

Passive Income System 2.0 Digital: Effortless Earnings

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)contently

How to Prepare For a Successful Job Search for 2024Albert Qian

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

5 Public speaking tips from TED - Visualized summarySpeakerHub

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

Getting into the tech field. what next Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

Introduction to Data ScienceChristy Abraham Joy

Time Management & Productivity - Best PracticesVit Horky

The six step guide to practical project managementMindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools

12 Ways to Increase Your Influence at WorkGetSmarter

ChatGPT webinar slidesAlireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike RoutesProject for Public Spaces & National Center for Biking and Walking

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference

Barbie - Brand Strategy PresentationErica Santiago

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Barbie - Brand Strategy Presentation