7. DEATH OF THE HOME PC
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
1000000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Units Sold
Personal Computers
Smartphones
Tablets
Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
26. 90%
of
informa?on
transmi@ed
to
the
brain
is
visual,
and
visuals
are
processed
60,000X
faster
in
the
brain
than
text.
-‐
Source:
3M
27. 1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in engagement.
Source: Simply Measured
...then they bought Instagram.
62. •A Return To Traditional (of sorts)
•An “All Access Pass”
•Images Add Value
•Continued Growth
•Big Data Equals Big Opportunities
Takeaways
63. •Get your customers involved
•Keep context top of mind
•Focus on the experience
•Utilize your SMEs
•Go back to the future
•Measure the data
Actionable Items